Chapter 600: Sales Slippage
At half past ten o'clock in the morning of the 9th, Li Guangyu was in the office looking at some information that Li Xuemei had sent from the treasure island, and Gan Qin came to the office.
Li Guangyu looked up and asked, "Ganqin, is there something wrong?"
"Li Sheng, just now there was a press conference on the CLP Power Group, HSBC and Standard Chartered, as well as Jardine Matheson and Swire Group, each bought 10% of their shares. ”
Li Guangyu didn't expect that his side had just released the news to the outside world about the shareholding of Heung Kong Electric Light Group, and there was no further action, and the Kadoorie family was actively preparing to deal with it.
At present, the division of high-level forces in Xiangjiang is very clear, on the one hand, there are interest groups headed by the Li consortium, on the other hand, there are interest groups led by the British-funded consortium, and there are several neutral interest groups such as Fok Yingdong, Bao Yugang, Xu Shixun and Chen Zengxi.
These teams do not pose much threat to the Li consortium and the British-funded consortium at all, and the future competition for Xiangjiang is mainly the Li consortium and the British-funded consortium.
In the future, the New Territories will develop very rapidly, and he plans to build a new power station at the northern end of the Heung River to supply electricity to the citizens in the north, and then they will march from the north and south to the central part to squeeze the market of the China Power Group.
The British-funded consortium's stake in CLP Power is obviously a sign of the Kadoorie family's integration into the British-funded consortium, and it will undoubtedly be much more difficult for the Lee consortium to suppress the Kadoorie family in the future.
Li Guangyu will not make a counterattack for the time being, what they need now is to accumulate strength, and make a big fight next year, when the power of the Li consortium and other major families will have a qualitative improvement, and their strength will be even stronger.
Li Guangyu said: "I know, I will discuss this matter with several shareholders of Heung Kong Electric Group in two days. ”
After Gan Qin saw that Li Guangyu did not give orders, he withdrew from Li Guangyu's office.
Li Guangyu continued to look at Li Xuemei's report on the situation on the island, and just yesterday after Li Xuemei arrived on the island, she had a detailed discussion with Sun Yunxuan, president of the Executive Yuan.
Sun Yunxuan hopes that the Lee consortium can start the construction of the Taipei MRT as soon as possible under the condition of abundant funds, and also hopes that the major groups under the Lee consortium can increase their investment in Baodao.
Li Xuemei also assured Sun Yunxuan that the Li Group attaches great importance to the market on the treasure island, and in the future, the Li Group will continue to increase investment in the treasure island, especially in high-tech investment.
Li Guangyu only took a cursory look at the report on the meeting between Li Xuemei and Sun Yunxuan, and his attention was mainly focused on the production base of the Bentley Group and the joint venture with the Yulon Group.
Since the model of the joint venture between Yulon Group and Bentley Group is roughly based on Kirin Motors, after the joint venture company is put into production, there will still be a certain impact on the sales of Kirin Motors on the treasure island.
The Yulon-Kirin in the treasure island is the low-profile version of the Bentley Group's Kirin car, and the price is much cheaper than the Kirin car.
Li Guangyu can also understand this, the economy of Baodao is still in a period of rapid development, the middle class is not too much, Yulon-Kirin and Bentley's Kirin cars are roughly the same in style, but the engine and other configurations are a little weakened, many families do not have too high performance requirements, there is a Yulon-Kirin can be.
Li Guangyu now needs to consider the way out of Bentley Group's Kirin Motors, and Yulon Group will definitely follow the development of the Southeast Asian market and the Xiangjiang market in the future, and the sales of Kirin Motors in these regions will definitely be affected to a certain extent.
Now there are obviously some problems with the positioning of the Kirin car, and the Bentley Group originally set a car for it to compete with the Volkswagen Group in the low-end market.
Later, after the joint venture with Continental and Yulon Group, although Bentley Group consciously improved some of the equipment of the Kirin Motors to make it a mid-range car, it is obviously not too successful at present.
Since the style of the joint venture car is basically the same as that of the Kirin car, although the configuration of the Kirin car is higher, after the joint venture vehicle comes out, it has also been treated coldly by the market.
Li Guangyu is very clear that the brand style of Kirin Motors needs to be redesigned, and it is necessary to design some styles that are different from the current joint venture cars, so as to get the middle class to buy.
At present, the strongest strength in the exterior design of Bentley Group's cars is the Jaguar team, and the design team of Kirin Motors is still a part of the personnel drawn from their side.
Now Bentley Group has Bentley, Jaguar, Kirin, Linghu, Hengtong (bus), Taurus (truck), Condor (special car), a total of seven brands, of which the first four are cars, and Jaguar also has sports cars.
The weakest is Linghu Automobile, which was divided into four after the acquisition of Dennis and established four brand companies to manufacture various types of vehicles.
And Linghu is the Dennis car brand, this car that is not famous in the UK, even if Du Yuemei has taken over the company for nearly half a year, there is still not much improvement, and the technical strength is still relatively weak, which requires the group to slowly upgrade them.
Du Yuemei also made a plan, Linghu will be the group's low-end car in the future, Kirin is in the mid-range, Jaguar occupies the high-end market, Bentley occupies the top market, and several brands implement dislocation development.
And this time Li Xuemei sent a report on Baodao also gave Li Guangyu a wake-up call, he needs to urge Du Yuemei to complete the integration of the group as soon as possible, upgrade the Kirin Automobile, and avoid homogeneous competition with the products of the joint venture company.
After Li Guangyu clarified his thoughts, he made a call to the treasure island and asked them to inform Li Xuemei and call him back at noon.
Li Guangyu knew that Li Xuemei would definitely not have time at this time, either to meet with government personnel in Baodao, or to inspect the Li Group's enterprises in Baodao.
Li Guangyu then found Gan Qin and said to her: "Remember, notify Du Yuemei after she goes to work." ”
Li Guangyu said some of his requirements, and after Gan Qin wrote them down, Li Guangyu said: "You remind Du Yuemei, let her keep an eye on the North American market, at present, our Bentley Group is facing more and more competition over there, especially after the US government implements tax increases, let us Jaguar and their Lincoln and Cadillac compared with each other, there is no advantage in price, and Jaguar needs to be more publicized in terms of performance." ”
Now in the United States, Jaguar is not only facing competition from General Motors and Ford, but also Toyota, Honda and Nissan in Japan, which have also pounced on the American market, which has caused considerable pressure on the Bentley Group, especially Toyota's Lexus, which poses a considerable threat to Jaguar in the American market.
Fortunately, the Bentley Group and several major Japanese automobile groups are currently taking the major American automobile groups as opponents, and they are not in a hostile state for the time being.
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