Qi Qiongwen tilted her head, raised her eyelids slightly, and said angrily: "When it comes to an emergency, what are you saying in such an unhurried manner?"

Qi Binxuan pointed to the table and said: "This is a barbecue stall, the greasy accumulated on this table over the years is on the table, and you have to soap and wash it for a long time to touch it." Don't you be afraid of getting your clothes dirty when you lie on it like this? Don't you be unable to wash it yourself, and take it home and let your mother wash it for you. ”

"Ahh

The two of them began a long thought process again.

Qi Binxuan was thinking about boredom, his right hand unconsciously rotated his domestic magic machine, his thumb and middle finger clasped the center of the phone, and his little finger pulled the edge of the phone from time to time, making the phone turn in circles at the fingertips.

Qi Qiongwen saw it and said with a smile: "You still have this mobile phone, it's been a few years, it's time to change it." ”

"The Dragon King mobile phone, is it solid, it's useless, isn't it a waste to change it. I don't play games as much as you do. ”

"I'll tell you a joke. One of our classmates worked part-time and took advantage of the summer vacation to do odd jobs selling mobile phones. When she got there, the sales manager told her, "When you sell Dragon King mobile phones, don't introduce the camera function." The person taken by this camera is more difficult to recognize than if the makeup is removed, and the customer will run away if he sees it. ”

"Huh, I heard a few years ago that the quality of his electrical appliances is very good, why is the quality of the mobile phone so poor now?"

Qi Qiongwen then explained: "The quality of their refrigerators, air conditioners, washing machines and other electrical appliances is really good, but there are many products, and the quality of mobile phones cannot keep up. Their mobile phones are indeed stronger than copycats, but they are much worse than mainstream brand mobile phones. So now their mobile phone sales are very bad, and there are very few of their points of sale in the market. ”

"It's a pity for a big brand. Qi Binxuan said with emotion.

The two of them then silently thought about the plan.

At this time, a variety show was playing on the barbecue restaurant TV. The program is an interview with the senior management of the Dragon King Group. The senior management of Longwang Group introduced its company's innovation mechanism and talent introduction mechanism. And pointed to the employees next to him and said, this is the innovative newcomer they dug from the people, and they are reused, and now they are a middle-level person in charge of important fields. It turned out that their approach was good and brought good benefits to the company......

Qi Qiongwen said with a smile: "If you don't say that things in the world are very coincidental, we were still talking about the Dragon King mobile phone just now, and now the interview program of the Dragon King Group is broadcast on TV." Reuse newcomers, innovate mechanisms, really fake?"

"Hehe, if you want to know if it's real or fake, why don't you just try it?"

"Huh, what are you talking about?"

"I mean, let's just go and see it? Didn't you just say that the sales of Dragon King's mobile phones are not good? Let's get him a marketing plan for a mobile phone, the kind that is full of creative points, and then pull a sponsor to donate. ”

"Hiss-" Qi Qiongwen gasped: "It's easy to blow big words, so easy to do that the people of the Dragon King Company don't do it themselves?"

"Finding a different way. Different experiences have different priorities. You've always heard the story of an astronaut using a pen. Because space is a vacuum environment, ballpoint pens cannot write words, and one country has spent a lot of money to research pens that can write in space, while another country directly uses pencils. Another example is that some of the soap boxes in the soap factory are empty, which is time-consuming and laborious to manually inspect them. A factory manager asked a PhD student to solve this problem. He applied what he had learned, both X-ray fluoroscopy and mechanical gripper, and solved the problem at a great cost. An old employee of another soap factory put an electric fan next to it, and the empty box was blown away, and the problem was solved. Another example is that the toothpaste mouth is opened one millimeter more to solve the bankruptcy crisis......"

Qi Qiongwen covered her ears with one palm, and waved her hand at Qi Bin with the other hand, and said, "Okay, okay, I know that you are well-read and knowledgeable, and a truth can be put out with more than a dozen supporting evidence, can't I take it." ”

Qi Binxuanzheng was interrupted when he was happy, with an unfinished expression, and concluded: "I mean there are always some ideas that they can't think of, and the fool also has a thousand worries, so it shouldn't be bad for them to check and fill in the gaps, and change their company's fortune to do charity, right?"

"Alright then, let's figure out how to come up with a mobile phone idea. ”

So, Qi Binxuan and Qi Qiongwen rushed to work overnight and discussed a creative plan for a mobile phone. The general content is as follows:

Mobile marketing solutions

Leaders of Longwang Group:

Hello, my name is Qi Qiongwen, studying at XX University in Pingyuan City, majoring in XX major. Due to the group day activities, the class needs to have a meaningful activity. I learned about your company's innovation center from the Internet, and I hope to cooperate with your company and get your company's help and support.

Here's one of a few options we've come up with that would like to contact you if your company recognizes our capabilities.

In recent years, the mobile phone market in Song is undergoing subtle changes, and the core technology is no longer the biggest constraint, which can be concluded from the success of a certain brand of mobile phones. Grasping the trend of mobile phone consumption and keeping up with the development direction of communication technology has begun to become the core competitiveness of mobile phone manufacturers. If domestic mobile phones want to gain sustainable development momentum, they need to make more fuss about product development and innovation.

Since ancient times, the two armies have fought to coincide and win by surprise, which is not limited to the real battlefield, but also applies to shopping malls. In the case that a few mobile phones such as so-and-so and so-and-so occupy most of the market, although they fight a frontal war in a dignified manner and play a certain momentum, they can have a certain deterrent effect on the overall campaign, but the results may not be satisfactory. It's better to find another way and use soldiers with odds.

There are many ways to do this, and there are at least five possible options that we have considered, and I will elaborate on one of them below.

The scheme simply summarizes the development of a "kung fu mobile phone" based on kung fu.

First, the target market for this kind of mobile phone is huge

This strategy belongs to the concentrated market strategy, that is, in the segmented market, select two or a few market segments as the target market, implement specialized production and sales, and play an advantage in a few individual markets to increase market share.

From the perspective of the domestic market, the base of kung fu enthusiasts is huge, and kung fu, as a national quintessence of our country, is also a long-standing hot theme. Similarly, the foreign market is extremely large, and China's mystical kung fu is also extremely popular. Therefore, Dragon King mobile phone can use kung fu mobile phone as a selling point as a breakthrough to open up the market.

Second, the functions that the mobile phone should have

(1) The mobile phone should have several shapes and shells that conform to the spirit and charm of martial arts.

The reason why people learn kung fu is that in addition to strengthening their bodies, they are also attracted by its martial virtues and restrained qualities. The design of this mobile phone can be combined with the artistic conception of Song Dynasty landscape painting in the shell design, making it exquisite and restrained. At the same time, the official case can be replaced, so that the changeable case becomes a big selling point of the phone, and the sale of the changeable case can also be an important part of the revenue. In addition, the mainstream mobile phones are now all straight touch screen mobile phones with a single shape. You can try to change the shape of the blueberry passport phone to a square, or refer to the full keyboard phone, add a physical keyboard to the touch screen phone, etc., to increase the selling point while the touch screen phone function remains the same.

(2) The mobile phone should be a rugged mobile phone

The main difference between people who learn kung fu and ordinary people is that they exercise a lot and have a large range of movements, so it is inevitable that the mobile phone will bump into each other. Therefore, the mobile phone can focus on the three-proof function, and the mobile phone can still be used normally after a slight bump or drop. Although the cost of rugged phones is high and will increase some budget, it can still be a selling point.

(3) The mobile phone should have a 3D playback function

Many people who practice martial arts learn routines through videos, but the videos are shot from one direction, and some details are not clear. The mobile phone can be used through a 3D playback software, with some 3D eye accessories, etc., to achieve three-dimensional learning, similar to real person teaching. It is believed that in today's increasingly mature 3D technology, this function is not difficult to achieve. In addition, the company is also required to apply 3D technology to record some martial arts routines performed by masters for playback on this mobile phone. The company can sell 3D eye accessories and martial arts routine videos as mobile phone peripheral products to increase revenue.

(4) The mobile phone should have a battle function

Of course, having the above three features can already attract kung fu enthusiasts, but with enough technical strength, it is estimated that kung fu enthusiasts will have to dig out their wallets to develop a few small games limited to the mobile app that are close to real kung fu actual combat. The game should consider the actual combat situation, for example, the opponent's move A, in the actual combat can be dealt with with the trick BCD, and find a way to achieve it in the game, not just copy the health bar, attack power, etc. Although it is difficult to develop, once successful, it will attract a lot.

(5) Consider turning this phone into a sidearm

Nowadays, people basically keep their mobile phones in their hands and carry them with them, so they can combine the characteristics of the mobile phone as a rugged mobile phone to increase the self-defense function of this mobile phone. For example, you can hire a martial arts master to refer to the cool stick, The martial arts routines of the bricks are designed to be self-defense routines of the mobile phone (if you consider the brick routine, thicken the mobile phone, you can consider a large-capacity battery, which can also become a big selling point); You can add a mechanism somewhere in the mobile phone, open a short knife or a conical tail vertebrae, for emergency self-defense; You can even add a buckle at the front end of the mobile phone, which can be quickly connected through a rope tied with a carabiner and used as a meteor hammer or rope hammer (if some enthusiasts really use the mobile phone as a meteor hammer, you should consider whether the mobile phone is damaged or not).

3. Turn the phone into a carrier of kung fu culture

Cultural heritage is the soul of the product, since it is a mobile phone designed for kung fu enthusiasts, it is necessary to add some cultural flavor of the product. For example, the introduction of martial arts genres, martial arts novels, competition introductions, kung fu songs, fan forums, senior guidance, etc., can become a part of the mobile phone culture.

If possible, you can add a free data newsletter feature to your phone, update your work every day, etc., and if you want to reduce costs, it is also a good idea to include an ad or two in your newsletter.

In addition, you can also open a website for downloading and upgrading your mobile phone, specializing in collecting kung fu events, pictures, novels, videos, games, etc.

4. Advertising

In view of the particularity of the target group, it can be advertised in kung fu events, kung fu websites, and even cooperated with some larger kung fu academies to promote it.

The spokesperson of the phone can choose kung fu stars, event champions, etc.

When appropriate, you can make some commemorative mobile phones with kung fu star laser etched signatures on the back.

In view of the particularity of this group of people, an online movie can be adapted according to the creative process of this mobile phone, which can be circulated online to expand its influence.

Fifth, pay attention to the main points

(1) The piracy of 3D martial arts routines. Piracy is rampant, and if other mobile phones use some software to play 3D martial arts routines recorded by the company, it will seriously affect mobile phone sales, and a special playback format can be developed to prevent piracy.

(2) Although the mobile phone has the function of three proofs, it is inevitable that problems such as broken screen and water ingress are inevitable, so it can provide free insurance business to improve the level of service quality and relieve customers' worries.

(3) Spending an extra amount of money to buy a mobile phone, just to buy a function of "learning kung fu", some people may feel that it is not cost-effective. You can start from advertising, micro video game commentary, etc., to introduce the extra money, which is more cost-effective than applying for a martial arts class, combined with the 3D learning function, the effect is better, and there is no time limit, no place limit, and this is used as a selling point for promotion.

There is only the idea of off-season and no off-season market, compared with the smash hit gem mobile phone, dancing mobile phone, I believe that the feasibility of the mobile phone program is still relatively large. Of course, the above is just a brief introduction, and there are still many things that need to be improved. If the leader is interested in this program, please contact us.

Thanks again!

Qi Qiongwen

A certain day, a certain month, and a certain year