Qin's mother has never been involved when talking about business, since she married Qin Zhenbang, she has been like a traditional daughter-in-law in China, sitting at home with her husband and teaching her children to help her, and she has nothing to do with business matters.

Qin Zhenbang had already warned him that women could not participate in politics, and if you look at those emperors in ancient times, it would not be good if the harem was in chaos.

Qin Zhenbang belongs to the kind of man who is very traditional and has a strong masculine idea.

Qin Zhenbang's family of three and Ling Luo came to the living room, Qin Xiaotian poured tea, and then went straight to the point.

According to Qin Zhenbang, today's mobile phone market in Mi is the dominant one, and it is the big brand Apple mobile phone, which not only sells very well in Mi country, but is also the leading big brand in the world.

It can be said unceremoniously that Apple's mobile phones have been sold all over the world.

Ling Luo knows this brand very well, because it sells very well in China, especially the favorite of white-collar workers, and more than 60% of office workers in Yanjing City are using Apple mobile phones.

The promising mobile phone mainly started from small and medium-sized cities, with a good reputation and performance, it gradually became popular in the market, and then sold well in cities and rural areas, but it still can't compare with Apple mobile phones.

In terms of domestic brands, promising mobile phones are second to none.

In addition to Apple's mobile phone, there are some brands in other countries in the United States, which can only compete for the remaining market share.

Ling Luo is not very clear about the mobile phone industry, and after listening to Qin Zhenbang's introduction, he is a little incomprehensible.

He frowned and said, "Uncle Qin, in this case, why do you choose the mobile phone industry to enter the United States, the Apple mobile phone is so mature, it is difficult for us to squeeze in." ”

Big brands from other countries have already entered the United States, and they must have thought of a lot of ways, but according to the current form, it is far from it, and Ling Luo does not understand Qin Zhenbang's intentions.

Qin Zhenbang took a puff of cigarette and said slowly: "First, it is because I have always known the old man of Youwei Mobile Phone, and I know his personality, and the quality of the goods he makes must be passable, and he strives for excellence." ”

"The quality of the goods is guaranteed, which is one of the reasons why I chose it, and the reason why I entered the United States is that in my opinion, this is a challenge and an opportunity. If you think about it, many good industries today do not have a monopoly situation, almost all of them are fighting in court, and the competitive environment is fierce. ”

"And the United States mobile phone market, it seems that many brands, in fact, the competitor is only one Apple mobile phone, as long as it steals some market share from him, it means success. ”

"There is another factor in my choice of the mobile phone industry, that is, after a monopoly, it often makes people inert and makes people lose some fighting spirit, and Apple has been in the position of hegemon for many years. The CEOs lie on the pillow of success and enjoy the honor, and do not know how to be prepared for danger in times of peace. ”

"I think when he is not vigilant, it is the best time to kill it quietly and catch it off guard!"

Qin Zhenbang was originally engaged in investment, his vision is not comparable to any person, it seems that this is a reckless decision, but he doesn't know that Qin Zhenbang has already thought a lot and done enough homework.

Ling Luo carefully tasted Qin Zhenbang's words, he has been in the market for many years, he fully understands the Tao here, Qin Zhenbang's words make sense, but this road is too thrilling.

The price paid for a brand entering an unfamiliar area will be significant, and if it is not successful, it means a lot of losses.

Ling Luo asked, "Uncle, how long is it until Youwei's mobile phone goes on the market?"

Qin Zhenbang thought for a while and said: "The time for listing lies with us, but I hope that the sooner the better, the silent listing will inevitably have no achievements, I am waiting for an opportunity, or I want to have a hit for the mobile phone!"

Ling Luo suddenly thought of the publicity plan for Ji Jiu, before it became popular, Ji Jiu was just a small brand in Tang City, unheard of in other places. It is precisely because of the appearance of the "Classic" film that Jijiu was first known to the public, and it developed step by step in the future, which was an instant hit.

In technical parlance, this type of sales is called "event marketing". Use something to make it a topic, and then make the product known to everyone.

Marketing marketing, to put it bluntly, is to let more people know about this product, and it will be the first consideration when buying things in the future.

It's easy to say, but it's too hard to do.

Ling Luo said, "Uncle Qin, can you let me see the plans given by other companies?"

"Of course you can, Xiaotian, you go to my study and get those documents!" Qin Zhenbang commanded.

Since he chose to let Ling Luo come over, Qin Zhenbang would not hide anything from him, and would trust him unconditionally.

After a while, Qin Xiaotian brought three documents.

Qin Zhenbang said: "There are only these three plans that can enter my eyes, but I am still not satisfied, and I always feel that it is a little bit worse." ”

Ling Luo opened the file and watched, his brows furrowed more and more, and then closed the file and said ashamedly: "Uncle, my foreign language background is really not good, I don't know many words anymore!"

Ling Luo reads and studies every day, but he has never learned a foreign language, and he feels that he is wasting his time. Now it seems that the day will come when all knowledge can be used.

Qin Zhenbang laughed and said, "I thought you could do anything, it turns out that you are not Superman!"

Ling Luo stood up and said, "Uncle, look, I don't wear this underwear outside!"

Qin Xiaotian stopped laughing and said, "I'll translate for you in a while." ”

Ling Luo nodded and said: "Uncle, I also know about it, now I don't know much about the market and the consumption habits of the people of the United States, so I need a process of investigation, don't worry, I will think of some plans as soon as possible, and I will call you when the time comes." ”

Qin Zhenbang waved his hand and said: "Don't worry, you are right to think like this, the consumption habits of each place, not to mention between the two countries, even in China, the land and resources are different." There is a way for mobile phones to enter the rice market can be delayed, I mean we have to think of a foolproof strategy, if you don't know, you will be a blockbuster, and then it will be like a thunderbolt to the United States. ”

Ling Luo nodded, took the three documents and walked out with Qin Xiaotian, he was still living in the room where he used to live, and Qin's mother had already cleaned up.

Ling Luo carefully read the three-point plan under Qin Xiaotian's translation, and then said with a smile: "Mi Guo Company is nothing more than this, this kind of marketing is too commonplace, no wonder Uncle Qin can't look down on it." ”

Qin Xiaotian asked, "These three are all big companies, really ordinary?"

Ling Luo smiled: "It can't be normal anymore, when the time comes, you can see Brother Luo's level!"

Qin Xiaotian looked at Ling Luo with admiration on his face, feeling that he was particularly handsome at the moment.

Talented people are the most handsome!