In the next few days, while waiting for Yuan Tianfan to negotiate with the Earl of Spencer and other aristocratic representatives, Li Guangyu visited the industry in England.

Among them, the focus is on the research center of the Bentley Group and the development of the British market of the Hengyu Supermarket Group.

Britain is the center of gravity of the Lee Consortium in Western Europe, and it is also the bridgehead for the Lee Consortium to enter the future European continent.

Britain is also an automobile power, after entering the 80s, from Japan, Germany and the United States are getting farther and farther away, if it is not for the Lee consortium to pull up the Bentley Group, I am afraid that many British car brands have become the bag of other countries.

At present, well-known British brands, in addition to Rolls-Royce, Bentley, Jaguar, Land Rover, Lotus, etc. have been included in the Li consortium.

At present, the world's five major automobile powers, the United States, Japan, Germany, the United Kingdom, France, the front three countries are very strong, there are a number of very strong comprehensive automobile groups in China, Britain originally occupied an advantage in the world's top brands, plus Bentley Group in Asia, South America market development, so that Britain can beat France, ranked fourth.

Of course, this does not count the Soviet Union, that huge country, it is difficult for the outside world to know their domestic car production, due to the nature, they are more internal allocation, not these car groups, based on sales volume and profitability for a comprehensive ranking.

Li Guangyu attaches great importance to the Jaguar engine laboratory, and now the Jaguar engine laboratory is no longer the Jaguar company's research laboratory.

Later, a number of automobile companies were acquired, and the internal engine technical data came here, including Land Rover, Maserati and other automobile engine technology, and some researchers also came here.

The Bentley Group now has six research centres, and the centre in Coventry is the Bentley Engine Technology R&D Centre, with the Jaguar Engine Research Centre as the main body.

Currently, the engines are available from all Bentley Group models to meet the needs of various brands.

Within Coventry Jaguar Motors, Li Guangyu said to Zhang Ziyu: "The group must do a good job in R&D investment, these technologies can not come out overnight, only if we continue to invest, and at the same time have the efforts of these experts and researchers, we Bentley Group can always occupy the initiative." ”

Zhang Ziyu replied: "Li Sheng, our group's investment in research and development has always been in accordance with the company's profit ratio, at present, our annual investment in research and development far exceeds that of logo, Volkswagen, BMW, Mercedes-Benz, Ford, Nissan and other automobile groups, and at present, in the car engine, can surpass our Jaguar is not a few." ”

Over the years, the Bentley Group has never relaxed its investment in technology research and development, and they know very well that only if their technical quality is excellent, and the design meets the needs of the public, the Bentley Group can achieve good results.

After visiting Jaguar's research room and production workshop, Li Guangyu went to visit Chemir Myerson, the former chairman of the Bentley Group's labor union.

The man who had given him great help in Li Guangyu's acquisition of Jaguar Motors officially retired last year due to health reasons.

Instead of living in London, he returned to Coventry, where he had lived and worked for almost four decades, and he was filled with nostalgia for it.

Chemir Myerson was very happy that Lee Kong Woo came to visit him in person, although he is more than 72 years old, and last year's serious illness caused him to be thinner now, but now his spirit is quite good.

After a polite greeting, Li Guangyu said to him: "Mr. Myerson, because I have a lot of things, I have met you a few times in a hurry, but I have always kept in mind your help to me at the beginning, if you have any difficulties, you can contact Zhang Ziyu at any time, and she will solve it for you." ”

"Mr. Li, thank you for remembering me, when I assisted you in completing the acquisition of Jaguar, I was not only helping you, but also saving Jaguar. Jaguar's development over the years has not disappointed me, sales continue to reach new highs, and I am very happy to see the company grow now. ”

Although Jaguar was not founded by him, as a veteran of Jaguar Motor Company, he worked hard with the founder to develop Jaguar into the world's top luxury brand, a British royal car brand, which made him proud and proud.

It's a pity that since the founder handed over the company to the British government and withdrew from the company's management, Jaguar Motors' development has been worse year by year, and the company is in charge of some incompetent people who do not want to make progress, which makes Chemir Myerson, who has dedicated most of his life to Jaguar, how can he be willing.

So when Li Guangyu acquired Jaguar and the founder also supported it, he immediately exerted his energy to stabilize the mood of the company's employees, so that Li Guangyu could take over the company smoothly.

The only thing that makes him feel a little disappointed now is that Jaguar is not an independent car group, Bentley Group Jaguar Cars, which really makes him a little uncomfortable.

You must know that compared with their Jaguar, Bentley was not at the same level at all, and was thrown a few streets by Jaguar in sales, and Bentley car engines still used their Jaguar's, just because Bentley Group was acquired first, so they took the lead.

This made Chemir Myerson hate the former Jaguar executives to death, if it weren't for those who coveted their own power and were unwilling to let the Lee consortium buy Jaguar Motors, maybe the current car group would be named after their Jaguar.

Li Guangyu said with a smile: "Jaguar has always been the main product of our group in the field of luxury brands, Bentley is not suitable for mass production, it is destined to become our main force in the field of luxury cars, Jaguar will carry the banner of our group in this regard." ”

Chemir Myerson listened to Li Guangyu say this, his heart is still very happy, now the internal competition of Bentley Group is also very huge, especially in the field of luxury cars, Bentley, Jaguar, Land Rover, Maserati, Lotus, none of them are fuel-efficient lamps.

Maserati, in particular, is definitely Jaguar's biggest competitor, a company that is very similar to Jaguar in terms of design, engine technology, and key markets.

And last year, Maserati officially withdrew from a car called president, and all the presidents of the Li consortium are equipped with this model, even Zhang Ziyu is no exception.

The Li consortium uses dozens of presidents to endorse this car, which also makes Maserati a car quite popular in Asia, and is more popular with group presidents and general managers than Jaguar.

Now that Li Guangyu told him that he would focus on Jaguar, he believes that Li Guangyu is not fooling him, because he is not worthy of Li Guangyu to do this.

Aside from his own children, the only thing he can't let go of is the development of Jaguar Motors, and he doesn't want the company he has worked for decades to decline.

……

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