Chapter 602: The First Step of Youxin's Promotion (One Update)
Liu Yun looked at Li Hao's somewhat puzzled expression, and smiled indifferently: "What kind of expression are you?"
Li Hao asked, "Big boss, I don't understand what you think." The value of this broken book investment. ”
Liu Yun replied: "I don't vote, others will vote, understand?"
He has Youku in his hands, and this cooperation also means that since then, Youku has stepped into film and television production with one foot.
"Don't you hate those who wear them?"
"Because of the clear wear, if it is converted into film and television, it can only be filmed in this genre. Yes, film and television are film and television, can TV series really shoot those who rebel?"
Li Hao nodded and said, "Yes." But you won two at once, and you have such a big appetite?"
Liu Yun blinked his eyes and said, "Only that "Step by Step Horror" will be adapted into a TV series, and the other one will not. ”
The plot of "Step by Step" is actually harmless, and it doesn't hurt for him to take advantage of it.
Li Hui was a little curious and asked, "Why?"
Liu Yun smiled and said: "I hate that "Ballad of the Desert", I hate it very much, so I started first and won the copyright, so that I could take the initiative." I have a plan in mind, but I have to think again. ”
Li Hao was a little stunned, and said with a smile: "Actually, you are the same as me, you don't like this person in your heart, but in fact, you show it in a different form." ”
Liu Yun leaned back in his chair and glanced casually downstairs, but did not speak.
He understands that the IP era of online video may be opened by himself in advance.
In today's online videos, the concept of copyright is still very vague, and it is often played together by various video websites.
Involvement in film and television production and exclusive network broadcasting rights is the first step in Liu Yun's plan for Youku, and he wants to use it to distance himself from other video websites.
If the video website does not intervene in the entertainment industry, it will be difficult to become bigger and stronger if it is not tied to those films, television, and variety shows.
He needs a breakthrough, a popular drama to drive the popularity of Youku, as well as the user's adhesion.
"I can team up with someone I hate, borrow their hand for great rewards, and then throw it aside as a discarded pawn. From the peaks to the valleys, it's a matter of moments as long as I want to. ”
......
When December came to the last day, it meant that 2008, which had a special significance, passed without looking back.
This year, the Olympic torch relay was thrilling, the centennial Olympic dream was realized, natural disasters occurred, and China was united.
A new round of financial crisis swept the world, reaching a climax at one point, and now it has eased somewhat.
Of course, the new mobile Internet revolution has begun, even if only a small crack can be seen today.
Just after the New Year's Day in 2009, Liu Yun went to Hangzhou, he decided this year, without much fanfare, quietly launched Youxin, but there is always no bottom in his heart, the penguin in the south, is always a shadow haunting his heart.
"The software itself is not difficult. Zhang Xiaolong said frankly, "Our technical unity can ensure that any problems with this software are detected in time and corrected as soon as possible." ”
"I'm sure I believe that. Liu Yun nodded and said, "The problem of Uxin is not the technical problem of the software itself, but how to promote it, and the satisfaction after user experience." ”
"It's a conundrum, because boss, you're not prepared to be high-profile. ”
"It's not that you don't want to be high-profile, it's about acting at the right time, and timing is important. ”
"How do you understand that?"
"I thought about it carefully, good ideas and ideas must not be released all at once, but slowly, little by little. ”
"For example?"
Liu Yun cleared his throat and said: "First of all, the function of Youxin is to send messages, and then obtain friend information by scanning the phone's address book, the two functions are enough." Others, such as voice, video, and MMS, can be updated in future versions. ”
Zhang Xiaolong agreed, and he was also worried that the hardware accessories of today's smartphones would not be able to keep up.
"The privacy and security of U-Trust must be guaranteed. ”
"That's fine. ”
After being silent for a few seconds, Zhang Xiaolong opened his mouth and asked, "Mr. Liu, it is said that Weibo is preparing for financing?"
Liu Yun nodded calmly and replied: "Yes, I talked to Mr. Cao about this issue to enhance the strength of Weibo with financing, but the veto power is only owned by our two companies." ”
After a pause of a few seconds, he continued: "Tencent, for its part, is also preparing to split Weibo and prepare for financing. ”
Zhang Xiaolong looked surprised, and said in disbelief: "This is very different from their business policy all along. Tencent is a listed company, and if Mr. Ma is not a last resort, he is unwilling to split the project. ”
Liu Yun replied: "Indeed, once the business is split, it will affect Tencent's stock price. Yoyo is not listed, and the stock price needs to be considered. So he made a lot of determination to do so. ”
"The point is that something went wrong with us. Zhang Xiaolong sighed helplessly, "When Weibo and Tieba were tied together, when the negative news of Tieba broke out, Weibo also suffered from it. Look at the current post bar, although the traffic is still very high, the commercial value has plummeted. When Tencent was preparing to abandon Weibo, it saw a ray of light. ”
Although he has been away from the Weibo project team for a few months, he is still very concerned about its development. After all, Zhang Xiaolong has poured countless efforts and enthusiasm into this project.
Liu Yun smiled disapprehantly: "Even a prophet can't take into account all aspects of the future. I don't regret working with Baidu, because at the beginning, it was a good idea. As for what happened after that, there was a deviation, which was also unexpected and reasonable. ”
Now, his mentality has eased a little, especially after the recent turmoil: what about robbing "CrossFire" and "Dungeons and Warriors"? That stinky penguin, with a strong copycat team, immediately made you a "QQ Fireline" and "QQ Warrior" out, and the picture is more exquisite and more playable.
Even if you are a reborn, it is impossible to seize all the benefits and opportunities in this world.
"Stepping on Ali and punching Tencent, how can it be so easy, maybe those rebirths are all lies!"
Liu Yun squinted his eyes slightly, thinking of Sina's old Cao spitting bitterness to himself a few days ago: "Tencent is really moving! It turns out that we have a chance to stand out, because the matter of sticking to the bar is ......."
He felt that Liu Yun's move was completely self-defeating, giving Tencent a chance to turn defeat into victory.
In the previous life, Tencent, although it had been in a-for-tat stalemate with Sina for several years in the area of Weibo, had not split the project.
In other words, this cunning penguin didn't really take it seriously and pay enough attention to Weibo.
This meeting is completely different.
Weibo came to the stage two years earlier than the original history, and now Tencent's focus is still on the PC side, and it has not yet realized the huge potential of the mobile side.
On the other hand, Youyou is promoting Weibo with great fanfare, both online and offline, and has expressed in a very high-profile manner that it wants to build a social empire around this product.
From any point of view, there is no doubt that Weibo will become a brand new and valuable unicorn company.
At the beginning of 2009, Weibo even launched a software version of the desktop, like QQ, a chat box will appear after logging in, friends can send messages to each other, and even many multi-functions are a bit similar to QQ, emoticons, pictures, friend lists, etc.
Such a move is almost equivalent to directly telling the world that they are preparing to do it against the penguin and compete with Tencent in the social area.
This has also greatly increased Tencent's sense of crisis.
Yoyo is not Sina, it is a stronger industry giant, and Tencent's position in today's Internet is far less than that of 2009, which was another time and space.
Under the influence of various factors, their coping mentality is also completely different from that of their previous life.
Liu Yun never revealed his true thoughts to anyone, in fact, he was happy to see such a stalemate posture. He even hopes that Tencent spends as much manpower and material resources as possible on Weibo.
"Xiaolong, how is Weibo over there, it is no longer our primary concern, and the focus of our work has shifted. He said nonchalantly, "Besides, you already have this glorious stroke on your resume, which is enough." ”
"Understood. Zhang Xiaolong nodded slightly and said, "But I have a question, how long will I stay in the project team of Youxin." ”
Liu Yun understood that he was worried that once he got Youxin up, he would be transferred to other positions, so he smiled and said: "You can rest assured about this, Youxin is different from Weibo, Youyou has full ownership of it, as long as you are willing to stay here, I will never be transferred again." ”
He tried his best to dig Zhang Xiaolong over, just to get Youxin, as for Weibo, it was just a false shot to confuse Tencent.
"By the way, Mr. Liu, do you have a better way to promote Youxin. Zhang Xiaolong thought about it carefully and asked, "After all, we can't be too high-profile, and we have to let those smartphone users know that it exists and are willing to download it." ”
"That's why I chose Android. Liu Yun flashed his eyes and said slightly, "Do you know the biggest difference between the YOYO series of smartphones and HTC's smartphones?"
"Where?"
"The Android system is open source, and the open source of mobile phone manufacturers has made great adjustments according to their own conditions. For example, Apple's own software app store is the App Store, which does not allow any third party to intervene, and the HTC series of smartphones is the Android market, while YOYO mobile phones have persuaded Google to adopt another platform, Yoyo App Store. ”
This is the benefit of Liu Yun's sponsorship.
"But the Android market and the Yoyo app store should be similar. ”
"No, there's a big difference. Today's Android market does not have the right products for many Chinese users, and it can even be said to be a bit confusing, but we can customize some products for this part of the users. ”
"I understand that what they have, we have, what they don't have, we can have. ”
"That's pretty much it, although the names of the two malls are different, they are both based on the source code of Android, and they have not lost. HTC only pays attention to the research and development of mobile phones, ignoring the software, and we have to work harder. ”
"Ryu always wants to promote Yoshin through the Yoyo App Store?"
"Yes, there are mobile phones, I want to do both, the first generation of Yoyo smart phones are about to go on the market, the first batch of users of Yo-Yo will choose them, and if there is a problem, it can be repaired as quickly as possible. In the end, Liu Yun gave the decision.