There is an old saying about the sale of goods, which is called the fragrance of wine is not afraid of deep alleys, emphasizing that the quality of goods occupies an absolute leading role.

In modern society, science and technology have developed rapidly, and the social form has undergone fundamental changes. Now is the information age, the media age.

In this way, sales are no longer a simple transaction, but are mixed with more complex factors.

No matter how fragrant the wine is, if it doesn't have a good publicity strategy, it will be buried in the alley.

In addition to developing the quality of the product itself, more companies pay more attention to how to sell, how to market, and how to publicize.

Ling Luo is very good at sales, not only because he has a lot of ideas, but also because he has read a lot of books on this subject. Since the day he wanted to take revenge on Lin Zitao, he made up his mind to start with sales. This is the brilliance of Junchi Auto Trade step by step.

One of Ling Luo's favorite books is the book that describes the century-old dispute between Pepsi and Coca-Cola, which explains the development history of the two brands and the history of the struggle like telling a legendary story.

Coca-Cola developed earlier and was the creator of carbonated beverages, occupying the market first. Pepsi was called a challenger when it came out, and it was to challenge Coca-Cola's status.

Until now, it has been fighting for more than 100 years, and there is still no winner or loser.

In the beginning, Pepsi has always been down, and every time it encounters Coca-Cola, it almost loses.

It was precisely because of an unexpected endorsement that Pepsi gradually began to compete with Coca-Cola. And the spokesperson of that time was Michael, the superstar of the United States at that time.

It can be seen how effective the propaganda of modern society is, since then, Pepsi has clarified the consumer group of young people, and the spokesperson is mainly in two categories, football stars and well-known singers.

Finally, you can fight Pepsi head-on and not fall behind.

Ling Luo still remembers a very interesting thing, during the World Cup in South Africa, Pepsi gathered first-class stars in football to create a luxury advertisement, which caused an uproar when it was broadcast, and the effect was particularly good.

But the sponsor of that World Cup turned out to be Coca-Cola, and if an outsider guessed it, it would definitely be a big surprise. Pepsi has invisibly snatched Coca-Cola's identity as the protagonist in the World Cup.

Celebrity endorsements, creative advertising, and influence are really big.

In addition to these two brands, Ling Luo also studied the dispute between Nike and Adidas, which are classic business cases, that is, at that time, shopping malls brought him a new world, and he had a greater interest in commodity competition and commercial marketing.

The golden age of the real estate industry has passed, and now the competition in the industry is more intense.

It is precisely based on this that Wu Tian tailors advertisements for Xiao Ya, wanting to be a blockbuster in the industry, but he didn't expect to encounter this kind of thing, how could he not be angry?

In the past, acting and singing were called operas, and they were just for people to have fun, so they had no status at all.

Today's society is different, people are called artists, and they have incredible incomes and higher social status and influence.

Even the general manager of Wu's Real Estate can only swallow his anger into his stomach for the performance of a new film and television star, and vent by drinking beer and chatting with buddies.

Ling Luo proposed to let Su Zhou endorse it, this matter is not trivial, it is related to the future development of Wu's real estate, and this time it is an investment of tens of millions, and there can be no mistakes, so Wu Tian disagreed.

How could Ling Luo not know that the stakes were so high? Just out of a keen sense of smell, he thought that this was an opportunity, and there were indeed celebrities who became popular in the entertainment industry by relying on advertisements. Su Zhou is beautiful and sings well, this is talent, once she is given a chance, she may gain a foothold in this circle.

But he did ignore Wu's Real Estate, in case Su Zhou is not noticed, not only will she not be able to become popular, but it will also affect the entire advertising effect.

Ling Luo frowned, holding a cigarette in one hand, and "playing the piano" on the coffee table with the other hand.

Wu Tian knew that whenever he made such an expression, he was thinking, so he didn't dare to bother, opened a bottle of beer and poured it into his stomach.

After drinking this bottle of wine, Ling Luo stopped the movement of his hand and said, "Brother, I only ask you, do you still want to ask Xiao Ya to endorse?"

Wu Tian slapped the wine bottle on the coffee table, and the sound was loud, and the general manager, who had always been kind and pleasant in front of outsiders, finally showed an unknown side.

Many years ago, he was a cynical gentleman, a famous son-in-law, where was he bullied like this?

"Brother, let me tell you, if this had been a few years ago, I wouldn't have been able to slap her to death with a big mouth? What kind of behavior is this?

Wu Tian said coaxingly, opening the wine as he spoke, and drank angrily.

Ling Luo asked seriously: "Brother, this person is indeed not kind, but you can really afford this price, and it is estimated that she will also see this before asking for a sky-high price." Now the advertisement tailored for her, we are riding a tiger, and people now have the upper hand!"

Wu Tian let out a long sigh, regained his senses, and said: "Yes! After talking for a long time, there is still no problem solved, what can I do now? There is no other way but to add money to her, and we can't even push the entire advertisement at the same time, right? It's really too late!"

Ling Luo stood up, took a slow puff of his cigarette, and said, "Brother, don't promise Xiao Ya first, give me three days, I have an idea now, and I'll talk to you in detail when I think about it clearly." If you think it's feasible, then you don't have to beg the big star, if you think it's not possible, it's not too late to promise Xiao Ya. ”

Wu Tian understands Ling Luo's ability, he is indeed a good hand at selling cars and sales, and he can come up with ideas that no one expected, but in terms of advertising and marketing, he really has no confidence in him, which is too professional.

But the brother said, why wait three days? Maybe this amazing brother will surprise him again.

"Cheng! I'll see what you can do in three days, to be honest, I really don't want to deal with that company, and even my impression of Xiao Ya is not good. Wu Tian said with a smile.

In Wu Tian's heart, he still feels that Xiao Ya in reality is the legendary and innocent Xiao Ya on TV.

Ling Luo smiled helplessly, he had never seen this big star, but when he heard Wu Tian say this, he felt a kind of disgust inexplicably.

"Brother, then you just wait for my good news!"

Ling Luo drank the remaining half bottle of beer in one go, wiped his mouth and walked to the stairs.

"Can't you think about it after drinking?" Wu Tian asked behind him.

"No, it's finally my turn to play, I can't let my brother down!" Ling Luo said with a smile without looking back.