482, Chen Zhe's routine
With the imminent launch of Beacon Smoke 3,000 Miles, the Internet is now full of news about Beacon Smoke 3,000 Miles, but this news sounds a little unpleasant, the content is - the actor Chen Zhe, who ran away from the Beacon Smoke crew, plagiarized the script and wrote a Kirin Zhi to compete with Beacon Smoke.
For a while, the major media rushed to report, and the official account also began to frantically rhythmize, and everyone on the Internet was denouncing Chen Zhe's Qilinzhi, saying that Qilinzhi plagiarized Fengyan 3,000 miles.
Seeing this news, the staff of the Fengyan crew were very happy at first.
After all, this rumor was spread by them, and they just want to use this kind of porcelain-style marketing to create heat for their new drama.
But a few days later, the people in the Fengyan crew were a little panicked.
Especially the producer who came up with the idea, because he found that the momentum of spreading the story online has gradually taken on an uncontrollable trend.
How can the marketing account that has given money is in rhythm, and the marketing account that has not given money is also in rhythm, as if the Internet is overwhelming, and everyone is strongly condemning Qilinzhi for plagiarizing Fengyan 3,000 miles?
After discovering this, the producer hurriedly convened an emergency meeting, and director Du Dao followed him to the scene, and all the staff of the operation department were also present.
Even the producer's goddaughter, actor Cao Fang, was called to have this meeting together.
Everyone sat down in one of the hotel's presidential suites, and the producer went straight to the point.
"Previously, our strategy was to do a porcelain marketing, through the new drama Qilinzhi of Chen Zhe and Fanxing Entertainment, to promote our three thousand miles of smoke...... But now, I've found some problems. ”
"What's the problem?" Director Du has been dealing with follow-up editing for the past few days, so he hasn't paid attention to the situation on the Internet.
He speculated and asked, "Is the marketing account not strong enough to publicize?"
Cao Fang couldn't help but be angry: "These hateful marketing accounts, they don't do things well with money all day long, see if I don't complain about them!"
However, at this time, the producer shook his head and said: "No, in fact, it's the opposite, it's not that these marketing accounts take money and don't do anything, but they do too many things."
Originally, I just wanted to create some public opinion and hype up the fame of our show, but I didn't expect that this news is now everywhere on the Internet, and there are more advertisements than we have placed before......"
Several staff members also nodded and said:
"We've noticed that as well, and it stands to reason that we haven't done that much publicity. ”
"A lot of marketing accounts that haven't said hello are also sending this newsletter, as if they are serving us for free. ”
"The breadth and speed of the spread of this news have far exceeded our estimates, and the number of views on the topic has reached 120 million yesterday, and one out of every dozen people in China has seen this news......
Hearing this, the producer's expression became serious.
Cao Fang and Director Du didn't understand it.
Cao Fang said: "Godfather, we have spent very little money and accomplished more things, isn't this a good thing? This is a big advantage for us...... Why are you still sad?"
Director Du also asked: "Yes, the effect is so good, this is a good thing." ”
However, the producer said in a deep voice: "This is not necessarily, everything has a degree, and once it is excessive, it will be counterattacked." This is even more true on the internet. Although everyone is spreading this news, this is fake news after all, and it is more serious, we are spreading rumors!
Now we have taken advantage of the netizens' sense of justice and used netizens as guns, once Chen Zhe's Kirin Zhi is released, if netizens find that the plot of Qilin Zhi and Fengyan is different, then we will definitely be counterattacked!"
Hearing this, Cao Fang and Director Du's expressions became solemn.
No wonder the producers have this kind of consideration, it turns out that things are indeed not that simple.
However, Director Du was still very optimistic, and said with a smile: "Don't worry, Qilinzhi will be finalized and released for several days, and there is no memory on the Internet, these netizens will soon forget about this matter, and everyone will not remember the news at that time." ”
Cao Fang also said: "Yes, yes, it's a big deal that we will remove these circulars in the next few days and suppress this matter." ”
The producer nodded and said solemnly: "That's all I can do." ”
However, the crew of 3,000 miles of smoke thought things too simply, it was easy to send the draft, but it was difficult to withdraw it.
The staff went down privately and asked, and only about one-third of the people in the marketing account released the press release arranged by their crew.
In other words, about two-thirds of the people who posted this piece of information on the Internet were not from the Beacon 3000 Miles crew, and no one knew their identities, and the question was that the customer's personal information must be kept confidential.
The Fengyan crew was busy coming and going, and in the end only one-third of it was removed, but the remaining two-thirds couldn't be removed.
This made the producers panic, and there are still people on the Internet who are leading the rhythm every day, constantly saying that Chen Zhe "plagiarized, plagiarized, plagiarized", and said that Qilinzhi plagiarized Fengyan for 3,000 miles.
In the end, many righteous netizens had to go to the court to sue, and even went to the crew of Qilinzhi to directly question Chen Zhe, because of this incident, the drama "Three Thousand Miles of Smoke" has not yet been on the hot search, but the two notes of Chen Zhe and Qilinzhi are hung on the hot search every day.
In the end, the people of the Fengyan crew pondered it for a while, and finally realized it.
Isn't this Chen Zhe deliberately playing ghosts?
Let's use a trick to use your strength, since you poured dirty water on me, I will simply learn from your shamelessness and come to a malicious marketing.
And just when the crew of Fengyan 3,000 miles wanted to understand the cause and effect of the matter, Chen Zhe came to operate again.
Chen Zhe directly used his meager account to release a synopsis of the first three episodes of the script of "Qilin Zhi", that is, he directly uploaded the script he created to the Internet.
At this time, Fengyan 3,000 miles also happened to broadcast three episodes on the Internet.
Chen Zhe's meaning is very clear - since you say I plagiarized, that's good, I'll put the script on it now.
Anyway, the first three episodes of Beacon Smoke 3,000 Miles have already been broadcast, and netizens' eyes are bright, so you can directly compare them, take a look at the plot of the first three episodes of Beacon Smoke and the plot of the first three episodes of Qilin Zhi, and take a closer look at the difference.
If the plot is the same, then Chen Zhe's plagiarism is a sure fact, but if the plot is different, then all this is rumors, malicious marketing, and slander by the Fengyan crew!
After learning the news, the crew of Fengyan 3,000 miles was panicked!