Chapter 562: Weibo's Divergence (4,000 Words Update)
"You do a good job, if one day you are selected for the official list of the Yanjing Olympics Chinese men's basketball team, I will give you a three-year endorsement contract. Liu Yun's promise of more than two years ago is still in his ears.
The more business tycoons like to boil chicken soup, and then draw a seemingly beautiful flatbread for people, which makes everyone look forward to it.
This old horse likes to do, and Liu Yun is no exception.
When he made a promise, he wanted to pretend to be a force and give young people a little encouragement.
What's more, this young man is also the boyfriend of his girlfriend's best friend.
He shamelessly sent a bowl of chicken soup: college players will use their brains to play professional leagues, and they will have a better future.
In order to encourage this somewhat simple young man, he added a fire: As long as you are selected for the 12-man Chinese men's basketball team for the Yenjing Olympics, I will give you a three-year endorsement contract.
But the thought in his heart is: This probability is similar to the national football team entering the World Cup.
As a result, this kid really entered.
Although Yoyo's funds are a little tight now, it is by no means Liu Yun's personality that has been said to be lost, not to mention that this person's girlfriend is still Su Yuhan's best friend.
If you don't honor it, you will not be the only one who will lose face at that time.
Liu Yun directly called the marketing department with the phone of the landline, and said the general meaning: "What is the specific endorsement, you can discuss it yourself, think about it and tell me, the specific period and amount are three years, 10 million." ”
With that, he hung up the phone a little unhappily.
For today's Yoyo, the channels are rich and diverse, and the popularity on the Internet is enough.
Liu Yun's own fame is no less than that of any star, so Yoyo's products almost don't need to find a spokesperson.
Even if he really wants to find a star to advertise, he will only find Tian Fu or Li Siyue.
This is called the fact that the fertilizer water does not flow into the fields of outsiders.
But what is it called now? I have pretended to be a force, and I have to continue to pretend to be in tears.
10 million! Liu Yun's heart is dripping blood.
If this kid is selected by the NBA, the offer will definitely be raised, so you must start quickly.
What, you said he wouldn't make it to the NBA, and I didn't think he would make the Olympic roster for the national team.
At the beginning, in order to prevent this guy from fooling himself with the training list of the national team, Liu Yun also deliberately emphasized that the official squad of the Olympic Games.
Liu Yun carried him and sighed at the sky.
The 10 million, he spent it really unjustly.
……
On the morning of May 11, Liu Yun received an invitation to attend a performance in Shanghai tomorrow.
He was a special guest, and like him, there were several bigwigs in the business circle, which can be said to be a gathering of celebrities
After a moment's hesitation, he agreed.
After hanging up the phone, Liu Yun flipped through the calendar on it, and the profound day that made him remember it was finally here.
There is suffering, but there seems to be a hint of relief.
Liu Yun wanted to participate in the banquet to distract himself and spend that difficult day.
This is an event officially organized by the Shanghai municipal government, located in the Mercedes-Benz Center, and in addition to the elite of the business circle, some entertainment stars also attended the event.
When Liu Yun came to the venue, it was 11 o'clock at noon, and lunch was eaten there, and then several acquaintances gathered in twos and threes to escape.
Liu Yun also saw an acquaintance, who was Cao Guowei, the boss of Sina.
"Mr. Liu, it's really the end of the world where we don't meet, I came to Shanghai to participate in an event, and I can meet you. Cao Guowei also saw Liu Yun and greeted him very warmly.
"Hello, Mr. Cao, it's a surprise to see you here. Liu Yun also shook his hand very warmly.
Weibo's initial plan was jointly designed by Youyou and Sina, and later Liu Yun pulled Baidu in in order to increase the momentum, and officially entered the game with Baidu as a bargaining chip.
So these two people have a lot of common topics around Weibo.
"Mr. Liu, according to the reliable information I have gotten, Tencent Weibo will definitely invest a lot of money in publicity during the Yanjing Olympics, and they are ready to take this opportunity to fight a beautiful turnaround. Cao Guowei squinted his eyes slightly and said in a solemn tone.
At this moment, Liu Yun looked at the red wine glass in his hand in a daze, and didn't care very much about Cao Guowei's words.
He raised his left wrist as if on purpose and glanced at the time on his watch.
"It's almost 12 o'clock. ”
Cao Guowei didn't notice Liu Yun's somewhat absent-minded expression, and continued: "Mr. Liu, I really admire your deduction at that time, Tencent's entry into Weibo, and the follow-up measures were all expected by you. ”
He kept talking, and finally pulled Liu Yun's thoughts back.
He said with a smile: "Mr. Cao, unless Brother Xiao Ma completely gives up this business, it is absolutely impossible to give up the hot spot of the Olympic Games." We can also design some targeted Olympic strategies. ”
At this moment, Cao Guowei finally realized that the young rich man in front of him seemed to have something on his mind.
"Mr. Liu, you are very quiet today, and you don't talk much, did you encounter something?" He asked quietly.
"The company's thing. Liu Yun said lightly, but not the truth.
But in order to prevent this guy from becoming suspicious, he continued: "Mr. Cao, I suddenly thought that next year, the operator of Weibo will be replaced by your Sina." ”
After Cao Guowei heard this, his eyes suddenly began to glow, and the whole person's emotions were quickly adjusted to a critical point.
In fact, he deliberately accosted Liu Yun today, just for the matter of Weibo operation rights.
Although there was an agreement between the two of them at the beginning, it is now as good as the sky, and Sina is declining.
When Liu Yun first approached Cao Guowei for cooperation on Weibo, they were barely a first-line Internet company.
A year later, Yoyo continued to make great progress, becoming a rising star and becoming a leader.
Except for Sina's portal, other businesses collapsed across the board.
The proxy game, the server is like a ghost suit, and they have also tried the waters of instant messaging software and voice chat software, all of which have failed.
And the only blog that can be taken is the profit of Weibo, not to mention that since Weibo was launched, the value and popularity of blogs have declined at a cliff-like rate.
Cao Guowei understands that if this trend is allowed to spread, Sina, as the veteran of Huaxia Internet, will not even be able to keep the name of a first-tier Internet company in the end.
So for Sina, which has Weibo shares, this business is their last hole card.
Cao Guowei has been looking for an opportunity to bring up the issue of the right to operate Weibo, but he has never found an opportunity to speak.
But to his surprise, Liu Yun actually took the initiative to mention it.
Cao Guowei immediately replied: "Yes, according to the original agreement, it will be our Sina's turn to be in charge of operation next year." ”
He was a little worried, because Zhang Xiaolong did a good job, and Sina must have a lot of pressure on his side.
He will also worry that once Sina spoils the big number situation on Weibo, there will definitely be dissatisfaction on the Yoyo side, and when Liu Yun wants to take back the operation rights, he will have nothing to say.
But he also understands that once the operation rights of Weibo are taken back by Youyou, it is almost impossible to get it back.
Sure enough, Liu Yun added meaningfully: "Mr. Cao, you can also see that Zhang Xiaolong has done a very good job, and he has two advantages when he comes out of Tencent." ”
1. He breathed a sigh of relief and wanted to prove his ability, especially when the main competitor was Tencent.
2. He understands Tencent and Xiao Ma's habits. ”
Cao Guowei was slightly stunned in his heart, would it be difficult to get the right to operate?
He was wondering how to reply.
Liu Yun said with a big grin: "Mr. Cao, you can rest assured, like us in business, we must be honest first, since we agreed at the beginning, I will definitely fulfill it." ”
Cao Guowei couldn't help but feel relieved after hearing this, and also admired Liu Yun's morality.
"Mr. Liu, don't worry. We at Sina will definitely do our best to make Weibo's performance to the next level. ”
Liu Yun replied indifferently: "I believe that Sina has this strength." ”
This is true, and he has not the slightest doubt about Sina's ability to operate.
Even if he was dissatisfied with Weibo in his previous life, he had to admit that Sina did a very good job.
Weibo is not Twitter, nor is it INS, as a social software from Huaxia, it can still operate very successfully in the case of many operational minefields and blocking some key words at every turn, and Weibo's market value once reached 20 billion US dollars.
What does Sina rely on? Entertainment to death attitude!
Because this can't be talked about, and that can't be said, they can only focus on tying up the entertainment industry, and through cooperation with entertainment companies, they continue to sell one traffic star after another to the public.
Then, through this marketing model, various gossip hotspots increase the traffic of Weibo, and attract major advertisers to invest, pushing up the stock price.
Liu Yun understands that even if he does it himself, he may not be able to do it as well as Sina, after all, there are too many minefields that he can't touch.
Therefore, he never characterized Weibo as a long-term key project, but only a short-term transitional goal.
"But Weibo is jointly operated by us, so I want to hear Mr. Cao's thoughts?" Liu Yun raised his eyebrows lightly and asked with a smile.
"Speak your mind, don't worry about anything. After a pause of a few seconds, he added.
Since it is cooperation, it must be sincere.
Cao Guowei began to make his personal high-minded statements.
"Mr. Liu, in fact, Weibo still has a lot of room for development, for example, there are still many celebrities who have not opened personal certified Weibo. ”
"Oh, like?" Liu Yun asked nonchalantly.
"Look at the hottest stars today, who hasn't opened it?"
Liu Yun rolled his eyes quietly and said, "You are talking about Jay Chou?"
Cao Guowei clapped his palms excitedly and said excitedly, "That's right." In the past few years, he has been the most popular person, with a huge number of fans, as long as he opens Weibo, the popularity will go up a lot at once. ”
After hearing this, Liu Yun shrugged his shoulders without caring at all, picked up a piece of fruit and stuffed it into his mouth, and asked, "Mr. Cao, that guy is not so easy to move, are you sure?"
He vaguely remembered that until 2018, Sina still did not say that Jay Chou was moved to open Weibo.
Sure enough, this is Sina's obsession, and the past and present lives are the same.
Cao Guowei swallowed his saliva and whispered: "Mr. Liu, are we our own people?"
"Of course!"
"Then Mr. Liu, you tell me the truth. Have you asked Jay Chou in private, but the other party didn't agree. ”
He spoke very softly, because he knew that if the other party really refused, it would be a very humiliating thing, and no one else should be heard.
Liu Yun raised his eyebrows lightly, a little happy, and said with a smile: "Mr. Cao, do you think that with my character, I will personally come forward to invite those artists to open Weibo?
This is the reason why he is a little resistant to Weibo and wants to cash out his shares at the right time.
In the case of rules and regulations and all kinds of harmony, it is really difficult to run Weibo well, because in many cases, only the stinky feet of those dramas can keep Weibo hot.
For example, a pair of annual users, Sister Paradigm, crying and laughing, can be on the hot search.
For example, a certain electronic music SK, saying a word and posing can become a hot spot on Weibo.
Liu Yun's character definitely can't stand this, so he can't be out of sight and out of mind.
Cao Guowei didn't have a trace of defense, and was stunned by Liu Yun's sudden words.
"Where did this guy get such a big grudge?"
"But he's so young, he's so rich, it's normal to have a little shelf. ”
But it's okay, since he hasn't gone to Jay Chou, it means that the other party hasn't rejected this proposal, so he can give it a try.
He said with a smile: "Mr. Liu, leave this matter to me, I will contact you." ”
Liu Yun glanced at him and secretly said that this guy would probably touch his nose.
Jay Chou would rather open INS than Weibo.
What did Sina do at that time?
Every time the other party posts an INS, Sina Weibo will simultaneously guide his update to the hot search, just to maintain the heat.
"Whatever you do, but there is a principle, beg him to open Weibo, that's your Sina's business, don't get involved. Otherwise......"
"How else?" Cao Guowei's heart moved, and he asked.
"If Jay Chou thinks that Yoyo is begging him to open Weibo, let me know, even if this guy opens Weibo, I will still seal it. Liu Yun's tone knew that I had no room for negotiation today.
"Mr. Cao, as an entrepreneur, arrogance is necessary, and only those people can make me compromise. ”
As he spoke, he gestured north.
"Mr. Liu has a point. Cao Guowei said with a smile on his lips, but he didn't think so in his heart.
Sina is about to write about second-tier enterprises, and what dignity is there to talk about.
As long as he can bring heat, traffic, and benefits to himself, he can completely let go of some meaningless principles.
As for which news is most effective, of course, it is some information about the popular stars, including those in Korea.
He already had a rough plan in mind.
The disagreement between Youyou and Sina on Weibo has thus laid the groundwork.
Sitting next to Liu Yun