1115 Do other dealers still have a way to survive (2/5)
That night, the group barely rested, discussing together how to integrate the resources of several units.
Originally, these electrical appliance manufacturers did not have any connection, and there were even hidden contradictions because of possible business competition in the future.
Now, due to the birth of Hongqi Machinery Factory, several companies have been connected.
For no other reason, Hongqi Machinery Factory is the majority shareholder of all companies.
In this way, it also avoids competition due to duplication of business when everyone develops in the future, and it is a good thing for everyone to divide some market development areas and reach a strategic alliance.
"Domestic is not our goal, please remember!" Zheng Yucheng said domineeringly, "We have never liked to earn RMB, US dollars, marks, yen or something is our goal!"
It is not easy for other units to engage in some foreign exchange, and 404 is to earn a lot of foreign exchange.
There are many types in the field of home appliances, and the four companies do not feel that the development direction is less at all, but everyone hopes that their company will get more business, which is the direction of the company's future development.
"In fact, it is more appropriate to wait until it becomes the absolute industry leader in China, and then consider diversified development. The limited focus is on the current field of expertise. Not to mention anything else,Changhong's current 29-inch or even larger color TV technology has been developed?The plasma and LCD TV technology for the future development direction of the color TV field,Have you come out?" Xie Kai asked Zhao Changhong, who wanted to enter the refrigerator or even air conditioning production market, asked, "Besides, there are other technology-related audio and video appliances, such as the popular Walkman or something......
Changhong's people were speechless.
They just stare at the production of air conditioned refrigerators easily.
"Midea and Haier, although it seems that the technology has something in common, why do we have to compete within ourselves? If we make refrigerators, we can also engage in cold drink machines, electric water heaters, or whatever, can't we do it? If we are engaged in air conditioning, we can solve the compressor production technology, and then enter the central air conditioner, hot and cold air conditioner, humidifier or something? ”
Xie Kai's words made everyone understand why Zheng Yucheng and Wang Guilin trusted Xie Kai so much.
This is the person behind the scenes.
It wasn't until dawn outside that the negotiations were settled.
This kind of work state is the norm for 404 people, but for Changhong and other units, although overtime is normal, it can't bear it at all.
After the meeting, the others did not go to rest, but followed Liao Zhuolin and others to inspect the newly renovated store of Gome Electric.
The New Year has passed, and although there is no holiday yet, the streets are currently full of people shopping for New Year's goods.
Many people have smiles on their faces, carrying in their hands, carrying even tricycles on their shoulders and pulling a large pile of New Year's goods.
Since the reform and opening up, the country's economy has continued to grow, and everyone's wages and bonuses have also risen, especially the supply of various commodities in society has become more and more complete, more and more, and you can buy things that you can't buy with money and no tickets before without tickets.
At most, the price of the ticket is higher.
"Many of these people have bought color TVs. Along the way, Zheng Yucheng saw a lot of tricycles on the road, or two husbands and wives pushing bicycles, and one person holding the color TV packaging tied to the back seat, whether it was a cart or a TV box in the back, they were all careful.
It's not big, but it's the annual income of most dual-income families.
Everyone is usually reluctant to eat and wear, just to save money to buy large items for the family.
There are all kinds of brands, but it is rare to see Changhong.
Changhong's TV,It was out of stock before,It is still in full production,But none of them are handed over to dealers,Put on the market。
Otherwise, Zhao Changhong and the others would not be so angry.
On this side of Zhushikou East Street, there are many discussions selling electrical products.
The original small store of Gome Electric, Xie Kai originally intended to give up, and then he didn't know how to get it, Zheng Yucheng and Liao Zhuolin directly bought this three-story building that was originally a department store.
The entire three-storey building is thousands of square meters, all of which are used as electrical display stands.
"There's actually a shop selling electrical appliances?"
More than 100 meters away from the Gome electrical appliance store, there is a store, which is crowded with people, and from time to time people shout loudly from inside, excitedly carrying color TVs out.
In the middle of the crowd, there was actually a liberation car around, and the back of the car was all color TVs packaged in cardboard shells.
The person under the car waved the bill in his hand, and after the person in the car saw it, he directly asked the person who unloaded the goods to carry the color TV and handed it to the person who gave the bill.
The scene was extremely hot.
"Director Zheng, there is an agent of Venus color TV, this is the sixth store in the capital, there are many people waiting outside every day, as soon as the car arrives, it will be moved directly from the car by the customers who pay the money, the purpose of entering the store is to pay the money, get the bills ......" Huang Guangyu said with some envy.
They've been here for two years and naturally know what's going on around them.
Several leaders of Changhong are also full of envy.
If you don't stock up, the door of Changhong's agent store should also be such a scene.
"Don't envy them, they won't wait a few days, and they will envy us. Liao Zhuolin said calmly, and then looked at Xie Kai next to him.
Huang Guangyu just smiled and didn't say anything.
They don't have any bottom in their minds about this.
And the eldest brother Huang Junqin is even ready to leave, start his own business, find other livelihoods, and transfer all the equity in his hands to his younger brother.
Xie Kai didn't look over there at all.
The three-story building where Gome Electric was originally located has been renovated before the exterior wall, and the interior has also been renovated, and even every floor has an escalator.
It's just that there are four people wearing blue security uniforms, big brimmed hats on their heads, and capital letters like "NB" on their shoulders, and people outside can't get in at all and can't see the situation inside.
The security guard at the door saw a group of people coming, carrying rubber sticks in their hands, and was about to come over to drive them away, but when they saw Liao Zhuolin and the Huang brothers, they hurriedly straightened their chests.
"This uniform looks good, and it looks good to wear!" Zheng Yucheng looked at the energetic security guard at the door and admired it sincerely.
Liao Zhuolin explained with a smile, "They are all veterans, and they are full of energy, plus the security uniforms specially designed and produced by our garment factory......"
This uniform is much more beautiful than the current public security uniforms, and the materials are also used well, far from being comparable to the stalls of dozens of yuan a set of stalls purchased by property management companies on a large scale in order to save costs in later generations.
"That's good!"
Xie Kai's idea. Liao Zhuolin hurriedly said, he couldn't think of such an idea.
Zheng Yucheng nodded, "I know that only this kid can do such a thing, and they have at least forty or fifty of them, right?"
The uniforms on their bodies, as well as the leather shoes on their feet, are specially customized, not only good-looking, but also comfortable to wear. As soon as he said this, Liao Zhuolin felt a pain in his flesh.
The four security guards at the door straightened their chests.
On the uniform on the chest on the left, the LOGE "GOME" is embroidered with gold thread, and under the English are the four Chinese characters "GOME Electric".
Zheng Yucheng, as a leader, pretended to ask the security guards if they were suitable for work, and after getting an excited answer, he was very satisfied, and Xie Kai rolled his eyes.
The old guy walked there without forgetting the shelf of the leader.
"Welcome to GOME!"
As soon as I entered the door of the store, there were two people on both sides wearing red suits and red culottes, and they were about the same figure to welcome the guests, and the front of the clothes was no longer embroidered, but pinned to the badge, which was also "GOME Electric" LOGE.
"This ......"
None of this is enough to be surprising and shocking.
What really shocked me was the interior decoration.
When they saw the internal situation, whether it was Zheng Yucheng or the leaders of several other factories, they were all dumbfounded!
In the entrance hall, there is a huge space, where there are no products on display, only the place facing the door, there is a huge "Gome Electrical" trademark, in front of the cash register, on the left hand side is the "home delivery" service desk, on the right hand side is the after-sales service ......
The interior decoration of the store is comparable to a five-star rating.
"Do you think this is opening a five-star hotel?" Zheng Yucheng asked Liao Zhuolin dumbfounded.
Liao Zhuolin shook his head with a smile and looked at Xie Kai, the meaning was obvious, this was also done by Xie Kai.
"Sales, in fact, is to do service! Gome Electric Appliances wants to build an industry benchmark for domestic electrical appliance sales, Uncle Zheng, do you think that when you buy things in such a store, do you think that the products inside are much more high-end?" Xie Kai didn't bother to explain.
It's too hard to explain.
At present, the Chinese people have too little knowledge, and there are few five-star hotels in China.
This store will be built into the flagship store of the headquarters of Gome Electric Appliances, and it will naturally attract the attention of the entire capital and even the people of the whole country at the beginning.
These things are decades later, where are the Chinese people who have not experienced all kinds of advertising bombardment and have not seen various decoration styles can resist them?
Many people think that in such a luxuriously decorated store, the products will be more expensive.
In fact, the products in the store are much better than those outside that have almost no decoration and only a black brand on a white background.
Upstairs,No matter what size the color TV,It's playing the same picture,Even the black and white TV next to it,There is also only one picture,In this way,The contrast is obvious。
In front of the various display areas on the entire upstairs, there are young salespeople smiling and introducing various products to everyone......
Here, the customer is God and gets a real experience.
All Xiaorou personnel had a smile on their faces, and introduced them with a pleasant face, and after asking, it was not because Zheng Yucheng came over that they were like this, these people were specially trained by the etiquette training personnel of the model training company under Hongliu Clothing!
"In this way, do other dealers still have a way to live?" Zhao Changhong muttered.