Like "Iron Man", several rivals also did not arrange any screening strategies, but used pre-sales to build momentum for the film-

Meow eyes here.

As a loyal partner of Crimson, they arranged a banner recommendation for "Iron Man", and even gave a 10% discount on advance tickets, but the pre-sale here has just begun, and the number that represents the box office on the first day has begun to rise!

10 million ......

Million......

Million......

Million......

In just half a day, the pre-sale of "Iron Man" directly reached as much as 50 million, and Meow Eye carefully summed it up and found that the speed of this pre-sale breaking 50 million had broken the previous record. This makes them more confident in the future of this movie, at least the sense of anticipation from the outside world for this movie is very terrifying!

Compared with.

For other movies in the same period, the pre-sale performance is obviously not as good as "Iron Man", and the second part of "Future Soldier" can fight with Luo Yuan in terms of pre-sale, but fortunately, the pre-sale can only show that the public expectation of the movie is high enough, and it can't determine the final result, after all, the movie still depends on quality to win.

on the web.

In reality.

The publicity of "Iron Man" has been officially opened, and almost all netizens who pay attention to Marvel and Scarlet know the news of the Spring Festival release of this movie, Gu Lang is obviously not satisfied, he wants to let the publicity of this movie brush the screen, so that those audiences who were originally not interested in this movie will finally enter the cinema because of the overwhelming publicity and discussion!

Luo Yuan also supports this idea.

For this reason, the publicity fee he set for "Iron Man" is 200 million, so much money is enough for Luo Yuan to make another blockbuster, but this is only the money for the promotion of "Iron Man", no way, in order to shoot the finished product, too much money has been invested, and now it is trapped, and it must continue to invest, if the movie is not satisfactory because of the poor publicity, it will be too sad.

That's pretty good.

In his previous life, when Cameron filmed "Titanic", he almost scared away the two largest entertainment companies in Hollywood, and continued to make additional investments, so that the investment companies could not go up or down, and if they didn't give additional investment, the money invested in front of them would be wasted, invest, who knows how long it will take for this bottomless pit to be filled?

Cameron is not a money-saver.

So many times, when the film and television drama is halfway through, the investor knows that the work he invested in may be a bad movie, and he can only continue to do it, otherwise the energy and money spent in front of him will be in vain, and the situation in the film and television industry in Luo Yuan's previous life is very strange, bad movies do not mean that they will definitely hit the street, and there are many examples of bad movies in the industry that are popular to harvest the box office.

This is also the reason why there were a lot of bad movies in previous lives.

Because of the unhealthy market, some investors have found that making a good movie, or making a bad movie, does not seem to affect the final result of the box office, so since I make as much money, why don't I fool around and make a bad movie, just use the name of a certain variety show to make a movie of the same name, fans are stupid and have a lot of money, and they will definitely buy it!

Someone in the industry has suffered a loss and doesn't want to do it?

That's also simple, just find a few local tyrant bosses to pull investment, it doesn't matter if the other party doesn't understand the movie, just explain to the other party that this movie is starring so-and-so, this starring is very popular, and the movies are very popular, you can rest assured to invest, sit back and wait for the last count!

There are quite a few examples of successful such fools.

Fortunately, Luo Yuan is now the boss, and the film market in Huaxia is also relatively standardized, in this world, there is basically no soil for bad movies to survive, and the audience's eyes are not bright, at least they are not stupid and have a lot of money.

The next few days.

Meow Eye found that the pre-sale of "Iron Man", after a short period of lull, began to have an upward trend, probably related to the full opening of the crimson publicity channel-

Sixty million!

Seventy million!

Eighty million!

In less than a week, the pre-sale of "Iron Man" has directly exceeded 100 million, which means that the box office of the movie has a base of 100 million on the first day with its eyes closed, but Crimson's ambition is obviously more than that, the publicity about this movie is still continuing, Luo Yuan even used some of his own connections to let many industry insiders help him publicize.

"I'm looking forward to "Iron Man" in the near future. ”

This is what Ye Mei mentioned in an interview: "I have had relevant exchanges with Luo Yuan, and he is very confident in this movie, so I will go to the cinema to watch it then." ”

There are also many celebrities who are also talking about this movie.

As a result, "Future Soldier" was in a hurry, and I felt that Crimson was a bit of a preemptive meaning, and the publicity began to be in full swing two months before the Spring Festival, and they haven't come up with a specific publicity plan yet, it seems that they are also going to build momentum for the movie!

Soon more news appeared on the Internet.

is not only "Iron Man", but also "Future Soldier", countless people compare these two movies, Gu Lang understands at a glance that this is a hot spot, and Huasheng will inevitably have the idea of taking shortcuts when he sees that the crimson publicity momentum is so good.

"It doesn't matter. ”

Luo Yuan didn't think there was any problem with this, the first time he fought with He Chong, the movie he came up with was "Jurassic Park", so when comparing "Iron Man" and the second "Future Soldier" in the outside world, many people will mention the big dinosaurs at the beginning, which is beneficial to Luo Yuan.

At the very least, it's the result of reciprocity.

So let Huasheng take advantage of it, Luo Yuan didn't mind, but the performance of the pre-sale surprised Luo Yuan, and he began to consciously make people talk about the amazing pre-sale of "Iron Man", wanting to drive a bigger rhythm.

Maybe you can break the record for the highest pre-sale?

Luo Yuan remembered that in his previous life, the highest pre-sale record of the movie was the second part of "Monster Hunt", which was in the early 200 million, and the highest pre-sale record in this world did not seem to be much different, it was also in the early 200 million, and his "Iron Man" was still very hopeful of breaking the record, and the release time was still long.

This is also the benefit of starting the pre-sale early.

Of course, Luo Yuan didn't forget to promote the special features of IMAX, in ordinary theaters, a movie ticket for "Iron Man" ranges from about 20 to 30 yuan, but in IMAX halls, the average ticket price of this movie is 45 yuan!

One is almost worth two!

The highest-priced IMAX hall has even shouted out the price of fifty yuan a movie ticket, just like that, the good seats have been booked by some hardcore movie fans, obviously many people are willing to spend more money to see better movie effects this year, which also makes the major companies that follow the crimson investment giant screen feel a little comfort.

This thing, there is a spectrum!

If the effect is really powerful enough and word of mouth spreads, maybe these risky IMAX projects can bring a very considerable income to the theater!