Before coming, Liu Yun carefully analyzed, what can he gain in this meeting, and what does he need to pay?

Lei Jun is a generation of heroes and heroes, just like Lao Ma was born with e-commerce, Rebus seems to be born for smart machines in the mobile Internet era.

If you want to strangle it, it is difficult, then cooperate and let yourself occupy the initiative in win-win cooperation.

At the beginning, Liu Yun had been trying hard to prevent the rise of the Penguin Empire.

Although his efforts could not stop Tencent from slowly growing, the penguin was already too weak compared to 2010, another time and space. This is where Liu Yun's success lies.

Lei Jun frowned tightly and asked, "Mr. Liu, my financial resources are not as rich as Youyou. ”

Liu Yun chuckled lightly and said, "Mr. Lei, don't be modest. Even if you don't count your stake in Kingsoft, your Xiaomi company wants to raise money, and interested venture capital institutions can line up from here to the door. ”

Lei Jun listened very happily, smiled, and said modestly: "Mr. Liu, it's an exaggeration." ”

However, he is still vigilant, because the guy in front of Lei Jun is the industry bigwig who has swallowed up the largest number of Internet companies in the past few years.

The far-reaching impact is the acquisition of Riot, as well as Kugou and Youku.

Moreover, these acquired companies are without exception similar benchmarks in the industry.

Liu Yun continued: "Mr. Lei, I sincerely cooperate. Financing is not a difficult task for Xiaomi, and it is a very correct decision for our two companies to jointly complete the acquisition of OPPO. ”

Money, of course, is not a big issue, the key is how to cooperate, and then how to acquire.

Of course, there is another point, why did the leisurely Liu Yun target OPPO. Compared with previous M&A cases, OPPO's reputation and status in the industry do not seem to be in the eyes of Youyou.

Lei Jun touched his chin and pondered for a while, but he still couldn't think of a reason, so he had to ask: "What is there about this company OPPO that can attract Mr. Liu, it stands to reason that if Mr. Liu wants to acquire a mobile phone manufacturer, isn't it more suitable for Bird?"

At this time, the reputation of the Bird mobile phone seems to be slightly better than OPPO, second only to YOYO among domestic mobile phones.

Liu Yun's eyes moved slightly, and he said with a smile: "Guancheng, where OPPO is located, is a famous electronic product city in China. I fell in love with OPPO, not only because of the company itself, but also because of the geography in which it is located. ”

He understands very well that the rise of OPPO and later VIVO started from being based in Guangdong Province.

Bird mobile phones, like Yoyo, are companies in Ningjiang. But the people here in Jiangnan Province are different from those in Guangdong Province and don't have such a strong local plot.

Therefore, Bird was lonely and could only turn to the African market.

However, OPPO and VIVO, backed by the Guangdong provincial market and Guancheng, the country's largest electronic commodity city, are rising rapidly and expanding to the whole country in an orderly manner.

It is no exaggeration to say that after the rise of OPPO and VIVO, many towns and even villages in Guangdong Province can see a store almost a few steps away.

The province's strong economic strength, as well as the good spending power of its residents, plus the fact that OPPO and VIVO themselves are not expensive, so almost everyone has several such phones.

"I want to acquire OPPO and build a factory in Guancheng, so that Yoyo's mobile phone can further open up the Guangdong market. ”

"Then why pull me, Xiaomi has the potential to become your competitor. ”

"Mr. Lei, I just said. It's a big market, big enough for you and me!"

"Thank you Mr. Liu for your trust. ”

The cunning Lei Jun would not feel that Liu Yun was telling the truth. But he also began to seriously consider the feasibility of Liu Yun's proposal at this moment.

What will he gain, and will this cooperation set up a trap that he will not be able to discover for the time being?

Liu Yun also understands that he should reveal his true thoughts to win trust more easily.

"Mr. Lei, to be honest, even if OPPO is in such a predicament, it still has its own unique place?"

"Oh, like?"

"The shareholders of this company are BBK Group, and they also have a first-class independent production plant in China. So far, they have been able to complete self-sufficiency in all their electronics. That's what I desired. ”

Lei Jun somewhat understood, he remembered that only part of Yoyo's mobile phones were produced by himself, and some were produced by the foundry.

"In Mr. Lei's plan, will Xiaomi mobile phones in the future be ready to produce them by themselves, or will they find a foundry?"

Lei Jun hesitated for a moment and replied, "I haven't decided on this yet. ”

In his personal opinion, it turned out that he was more inclined to find a foundry. But seeing Liu Yun so sworn to be self-sufficient, Lei Jun also hesitated.

He knew that there were pros and cons to both approaches.

If you want to have a complete mobile phone processing factory, this requires a large investment.

Of course, the premise is that your product must be successful in the market.

If your product is just a small fight, then it doesn't make much sense to build your own factory.

Liu Yun shrugged his shoulders and said, "I've always been stingy, and I'm very unwilling to send money to a company like Foxconn. After the opening of the mobile Internet era, people's demand for smart phones will continue to soar at a geometric speed, and I need a mature and first-class foundry.

If I can win OPPO, I can even focus on anti-customers in Guangdong Province and seize the market share there.

I believe that for any aspiring enterprise, no one is willing to give up the huge market of Guangdong Province. ”

For the shrewd Liu Yun, this is an opportunity to kill two birds with one stone, not only to win a first-class processing plant, but also to seize market share with the help of OPPO, a local brand in Guangdong Province.

Of course, there is another point, Liu Yun did not say it explicitly. He can single-handedly strangle two rivals that may become strong enemies in the future.

Today's OPPO, and tomorrow's VIVO.

VIVO was founded in 2011, and it was after seeing OPPO enter the smartphone market in a big way, it was touched and followed.

Liu Yun's hand almost cut off the future of these two companies.

As for the Xiaomi mobile phone, Liu Yun is not sure to strangle it, but he is sure that he can always press it.

This is something that even this Rebus means can't think of.

Now his imaginary enemies are YOYO, Samsung, Apple, and Huawei, but as Liu Yun said, this market is very large and can be mutually beneficial.

He himself would love to fight alone and would not mind finding himself a strong ally.

"Mr. Liu, in fact, my connections and resources in Guangdong Province are not as good as you think. But......" Lei Jun changed his words, "I'm willing to give it a try." ”

Clearly, he had already moved.

Once the Xiaomi phone is on fire, the supply volume is an issue.

Liu Yun had a sentence that touched him a little: I don't want to send a large number of mobile phone orders to a foundry like Foxconn, I would rather invest money in self-built factories.

The difference between us and Apple is. Apple's cost of building a factory in the United States is too high, so it will look for Foxconn. But you and I are different, we have a natural advantage, put in front of the city of electronic products - Guancheng, do not make good use of it, but to ask those foundries in a low voice, this is the act of sacrificing the basics.