For a time, the takeaway battlefield was filled with gunsmoke.

The funds of Eleme and Magnesium Group far exceeded Cao Cao's takeaway, and the two followed up at the same time, and the subsidy war was becoming more and more intense.

The market dividends of first- and second-tier cities have gradually disappeared, and third- and fourth-tier cities have become more and more critical.

Whoever can master the takeaway market in third- and fourth-tier cities will be able to master the match point.

Gan Jiawei invited Chen Dongcheng to the company, leaving a few executives to handle the day-to-day affairs.

Everyone else was taken away by him and went straight to the third- and fourth-tier cities.

The magnesium group was able to start by relying on Gan Jiawei to lead the team, and gnaw down one city after another.

Now Gan Jiawei plans to use the same way to copy the successful model of magnesium groups and migrate them to Cao Cao's takeaway.

I have to say that Gan Jiawei personally walked to the front line, and the situation that was originally-for-tat with the magnesium group changed instantly.

For example, in many cities, the magnesium group will seek to cooperate with local local snakes.

Of course, these locals must have a certain level of funding.

In the early stage of incubation of the market, publicity, and subsidies are all handled by them, and the magnesium group only provides platform services.

When they burn money to hatch the market, the magnesium group will kill the chickens and take the eggs.

If you fail to pass a KPI, you can easily deprive them of your affiliate qualification.

Gan Jiawei is unusually familiar with this set of operations of magnesium clusters, which is very in line with Wang Xing's consistent style.

For these agents, Gan Jiawei has no sympathy for them.

Why don't you have money to do, you have to mix with magnesium groups, do you really think that Wang Xing can take you to make money?

However, this agency model can indeed save the financial pressure of the magnesium group itself.

The money-burning wars in more than 40 first- and second-tier cities have already embarrassed every platform.

There are more than 500 third- and fourth-tier cities, and the population is several times that of first- and second-tier cities.

For the money-burning model, it can be described as a bottomless pit.

Gan Jiawei put forward a more sincere plan for the agent policy of the magnesium group.

According to the division of third- and fourth-tier cities, it is divided into five grades of ABCDE.

The margin of each grade is 20,000 yuan lower than that of the magnesium group.

For example, in a fourth-tier city, an E-level area, you only need to pay a deposit of 50,000 yuan to grow as an agent of Cao Cao's takeaway.

If you choose to join the magnesium group, you need to pay a deposit of 70,000 yuan.

Margin reductions are just one of them.

Even in terms of materials, Cao Cao's takeaway is more sincere.

Agents can choose to buy materials from Cao Cao takeaway or designated merchants, and the price is in line with market standards.

It will definitely not be like magnesium group, the same incubator on the market is up to 255, and it has to be sold to agents for 300.

Other raincoats, clothing, etc., are all industry standard prices.

These conditions are tempting enough, but this is not the most tempting.

Gan Jiawei proposed a very competitive plan, if the agent has to transfer the agent qualification due to financial reasons.

As long as Cao Cao takeaway is not suspected of violating the rules, he will return all the deposits paid by the other party.

Compared with the overlord clause of the magnesium group, Cao Cao's takeaway is more intimate.

The most tempting thing is that Cao Cao Takeaway is willing to advance and retreat with the agents.

In terms of subsidies, agents will not be burdened alone.

In the first two years, the platform commission was exempted.

As soon as several policies came out, the magnesium group that was hit in an instant had no power to fight back.

The number of applicants for agents exceeded 1,000 in an instant.

Gan Jiawei selected more than 300 people from among them and conducted face-to-face exchanges one by one.

Explain some specific support details.

With the addition of this group of local agents, Cao Cao's expansion to third- and fourth-tier cities is getting faster and faster.

Even, to reach the speed of opening a city a day.

Relaxed conditions do not mean complete indulgence of agents.

Cao Cao Takeaway will supervise the agents at any time, and once it is found that the order is swiped, the subsidy amount is maliciously defrauded.

In addition to the non-refundable deposit, the agent will be unilaterally disqualified.

After these agents returned, they went full force to purchase various materials, recruit riders, and place advertisements.

Almost everywhere there is a magnesium group takeaway, there must be Cao Cao's takeaway.

The two are in third- and fourth-tier cities, and the fight is getting hotter and hotter.

Hungry is also actively negotiating with agents who are interested in joining.

It's just that in the face of Cao Cao's generous conditions, their sincerity is a little insufficient.

After getting rid of these agents, Zhang Xuhao was finally able to breathe a sigh of relief.

"Knock knock. ”

A hurried knock on the door sounded, making Zhang Xuhao frown: "Come in." ”

"Mr. Zhang, it's a big deal, we were named on 3.15!"

"3.15 What is the roll call...... What?we're on 3.15?!"

Zhang Xuhao's expression changed instantly, his hands propped up on the table, and he looked directly at the secretary.

The secretary didn't dare to look at Zhang Xuhao, bowed his head and said: "Now the popularity of the black workshop on the Internet is getting higher and higher, we don't know where the photos, recordings and videos collected from the 3.15 party, and public opinion is very unfavorable to us." ”

"Black Workshop?"

Zhang Xuhao's heart suddenly jumped, and he hurriedly ordered: "Inform the other executives to go to the conference room quickly." ”

After speaking, he himself took the lead in the conference room.

By the time they arrived, the footage of Hungry had already cut past.

However, some employees replayed the video to them.

As the first company exposed at the opening of the 3.15 party, Eleme can be said to advertise in front of the people of the whole country for free.

It's just this advertisement, Zhang Xuhao doesn't want to play at all.

I can't wait to give tens of millions to the other party and suppress this matter.

"Food safety has always been the most concerned issue for the people of the country.

Recently, we received an anonymous report.

The photos and recordings inside made us feel shocked.

Let's take a look at the material provided by the anonymous whistleblower. ”

The host Xiao Sa said as the big screen at the scene began to play photos.

These photos shocked the audience both at the scene and in front of the TV.

Then, there is a video of an unannounced interview with a reporter who was hired as a hungry rider.

In the unannounced video, the reporter received a delivery order called "SEKO Food".

Photos uploaded from the merchant show that the physical store is spacious and bright, the stove is clean and tidy, and the dishes are rich and varied.

The registered address is the shop in Building 9, Wanda Plaza, Jianguo Road, Chaoyang.

However, when the reporter took the order to pick up the food, under the guidance of the owner's phone, he came to a residential building in Yangzhuang Community, Tongzhou District.

Reporter: "I've arrived, how many units is your house in?

"yes, wait a minute. ”

After a while, the door of the unit opened, and a man leaned out and handed the bag to the reporter.

"Do you run every day?"

"That's right. ”

"Just run this one?"

"That's right. ”

"Okay, I'll call you when there's an order. ”

The reporter quietly recorded the scene.

In addition to the change of address, this one-bedroom store hidden on the first floor of a residential building is completely inconsistent with the bright store photos on the Internet.

Zhang Xuhao didn't say a word, and continued to look with a cold face.

The picture turns again, in the southeast corner of Tongzhou Wanda Plaza, there is a shop without any plaque.

Only in the corner of the shop office, there is a computer.

After learning about it, the undercover reporter knew that this was the office of the managers of Ele.me's distribution team in the Beiyuan area of Tongzhou.

At ten o'clock in the morning every day, all the delivery staff must have a morning meeting in front of the store before taking up their posts, and then go out to take orders.

However, the reporter unexpectedly found that after the meeting was dismissed every day, one-third of the distribution team did not leave.

Instead, they all went into the shop and waited in line.

"Dude, why don't you leave?"

"What are you going to do, there will be an order in a while. ”

"What's the list? Isn't this where we work?"

"You just arrived, and you'll know in a moment. ”

The reporter and a rider were chatting with each other.

Unexpectedly, I found that it was the only computer in this store, and another staff member was operating on it.

The reporter leaned over and took a sneak peek, and to his surprise, this staff member actually opened the order-taking client of the five "Eleme" online stores!

They are Kujiuxiang Bento, ENJOY, hello curry, Bangbang Food, and Taipei Heal You.

What the hell is this?

The undercover reporter looked puzzled and quietly observed.

On the other side, the delivery staff waiting in line also took out the packaged lunch boxes from a small window one after another to deliver food.

The manager of this store glanced at the reporter: "What are you doing stupidly, hurry up with two orders per person, and send them as soon as you finish taking them." ”

"Oh, okay. ”

The reporter was secretly frightened and inadvertently discovered a secret.

After delivering the order, the reporter opened the Ele.me website and found the corresponding store.

The registered addresses of the five stores are different, but they are all vague.

And none of the five stores uploaded photos of the physical stores.

But the most surprising thing for the reporter is that these five stores, without exception, have all appeared on the homepage that is convenient for customers to search.

Since it's an interview, I must dig up some shady things.

Through side knocks, the reporter finally figured it out.

It turns out that this is a store opened by five stores together, which can not only allow Hungry employees to work, but also open stores to make money by the way.

Looking for an opportunity, the reporter snuck into the back of the store's office.

It was found that there was also a room of about ten square meters inside, and there were two aunts who were processing food.

All the takeaway food sold online at these five stores came from such a small kitchen.

The reporter observed for a while before he suddenly realized that there were two large freezers outside the shop, and inside were pre-processed portions of frozen vegetables packaged in plastic.

When someone ordered a meal, the two aunts took out the corresponding varieties from the freezer, then took them to the back kitchen and put them in a large electric kettle to heat up.

If the electric pot cannot be thawed, put it in the microwave oven above the countertop.

Wait for the frozen vegetables to thaw and melt before putting them in a lunch box.

After that, the delivery staff wrapped it in a plastic bag with the word Ele.me printed on it, and then delivered it to the customer.

All this process was recorded by the reporter, and he turned his head to talk to the managers of the five stores.

"Manager, how many orders can we take?"

"More than 400 orders. ”

"A day?"

"You think it's a month. ”

The camera turned again, and the reporter contacted the marketing manager of Yanjiao and put forward a request to open a store.

The marketing manager is a guy and quite energetic.

"If you have a brick-and-mortar store, you're probably paying a little less.

If you really don't have anything, to put it bluntly, it's like a black store, we can help you too. ”

The reporter said quietly: "I don't have a physical store. ”

"That's not a problem, you think of a name, I'll help you communicate with the customer service staff, and the store will be open in a few hours." ”

Sure enough, with the assistance of this marketing manager, the reporter successfully opened a casual food on the Internet.

Seeing this, the video is basically over.

However, at the end of the day, I don't know what the 3.15 party program team thought, and broadcast a recording of Gan Jiawei attached.

Among them is the dialogue between Cao Cao's delivery staff and the store owner.

Delivery man: "Big brother, why didn't you go online Cao Cao's takeaway?"

I think they've been subsidizing quite a lot lately, so you should be able to make a little more money by opening a store with them, right?"

Shopkeeper: "Don't mention it, their review is too strict, and I was passed at the first level."

You can't open a store without a business license, not to mention the hygiene requirements.

Anyway, there is no shortage of sales on Hungry and Magnesium Mass, and it is nothing less than them. ”

Without contrast, there is no harm.

The moderator, Xiao Sa, concluded: "The issue of food safety is urgent, and we call on online ordering platforms to crack down on black workshops.

Offline all unqualified stores to give consumers a healthy ordering environment.

Let consumers eat happily and eat at ease. ”

"At the same time, we would like to praise Cao Cao's takeaway.

During the reporter's interview, Cao Cao Takeaway was the only food ordering platform that did not have these problems. ”

"I hope that several other platforms will follow Cao Cao's example and jointly build a harmonious ordering environment. ”

It's okay if these few words are not added, and Zhang Xu slammed his fist on the table with a proud fist.

This is a party that people all over the country pay attention to, and it can be called the nightmare of all enterprises.

Zhang Xuhao knows even more about how far Eleme's reputation will decline after the party is broadcast!

"Who is in charge of the capital area?"

An executive raised his hand tremblingly: "It's me." ”

Zhang Xuhao's face was cold and said, "You didn't know these things before?"

"I didn't expect it to be so bold down there. ”

The executive bowed his head and looked ashamed.

Zhang Xuhao's anger was full: "From now on, I don't want to see you again, understand?"

"Mr. Zhang, I ......"

"Get out!"

The executive's face changed several times, but he finally sighed and left the room.

The other executives were even more self-endangered, for fear of being named by the angry Zhang Xuhao.

"Immediately became a special team for me, Kanga, you personally served as the team leader, and all unqualified restaurants were taken offline immediately, and no one should be given face. ”

Although Zhang Xuhao is inexperienced, it doesn't mean that he is stupid.

He was able to develop Hungry to this extent, and naturally knew how traumatic this incident had caused Hungry.

"Mr. Zhang is assured that our public relations department will issue an emergency public relations plan as soon as possible to reduce the severity of the situation. ”

Guo Xiangdong, vice president in charge of the public relations department, immediately said.

Zhang Xuhao trusted Guo Xiangdong very much, nodded and said: "This time the matter is not a big deal, as long as we do a good job of crisis public relations, we can get through the difficulties." ”

After the meeting, the executives were busy.

Kang Jia handed Zhang Xuhao a cigarette, his face full of sorrow: "We may have to lose a lot this time." ”

"Heh, if you want to say that there are no other two behind the scenes this time, I don't believe it at all. ”

Zhang Xuhao slowly exhaled a puff of smoke, and said with a fierce face: "No matter how they play, Lao Tzu will accompany them to the end." ”

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