Chapter Ninety-Three: The Meeting
Every year, Liuqi Group holds a meeting to entertain major dealers, distribute prizes, do some encouragement, contact, contact, affection, etc., but almost all of them are held at the end of the year or the beginning of the year, which is called the annual meeting.
At the end of last year, the annual meeting was just held, and the meeting will be held again in August, so many dealers have great questions, speculating whether there has been a change in this year's policy.
Only when I got here did I know that the scale of this meeting was not large, and it was the dealers who distributed Shenchi cars that were invited. It seems that the product is not selling well, and Liu Qi is a little anxious.
Dealers also have a headache for selling Shenchi cars, and they all understand that this kind of car is definitely a general trend, and it will definitely make a big difference in the future. It was also because of this idea that I worked hard to win the distribution rights.
But when it really sells, it turns out that it is not as imagined, and it is too difficult to open up sales for new products. Many of the people at the meeting are veterans and elites in the sales industry, and they still can't think of a good way to think of a good way to empty their stomachs.
Some people have now regretted it, but there is no way, and the investment is too great. Taking advantage of this meeting, I want to ask for preferential policies from manufacturers, otherwise I will really lose money.
In a large conference hall, dealers came to the venue, and some acquaintances got together to discuss, and the topic was almost all about the sales of Shenchi cars.
"Have you heard, the original Tianshi 4S store sells very well!" asked one person in a low voice.
"I haven't heard of it, how good can it be, sell one in a few days?" replied one sneering.
"Why, is it better than what I sold? I sold fifteen units last month!" said another, smugly.
The first person to ask a question snorted coldly, stretched out his thumb and little thumb, gestured to a six, and said, "According to the grapevine, they sold this number last month!"
"It's only six times, you tell us an egg!" said the smug man.
"Fuck off, they sold sixty units?"
"How much!" the two men asked in unison with wide eyes, unable to believe their ears.
The noise was loud and alarmed the people in the neighborhood, who also gathered.
"Sixty cars sold in a month!"
At this moment, everyone was stunned and silent, shocked and shocked. The number was too big for them to bear, doubting the truth of the words.
"Isn't that Director Bai of Junchi Auto Trade, who came here with Lao Liao!" said one of them, looking at the door.
Everyone looked at the three of them, discussing something in a whisper as they walked, and then walked to the stage and sat down.
When a dealer sat in that position, everyone seemed to understand what was going on, and it seemed that what the person said might be true.
Liao Qingshan and they knew each other, and Bai Ling was also familiar, but the young man had never seen it.
"Everyone, be quiet, I'll say a few words first!"
Liao Qingshan looked around and said calmly: "Everyone may have seen that this meeting is not for all dealers, but for a special meeting for Shenchi cars." ”
"I won't say much nonsense, just get straight to the point. I understand everyone's feelings, I have invested so much and raised so many people, but I just can't sell cars and can't increase sales. Many people may have opinions about our manufacturers and doubt the quality of the products. Here, I apologize to everyone first, I am the vice president of Liuqi to focus on sales, and I have my responsibility to increase sales. I'm sorry everyone. ”
Liao Qingshan stood up and bowed down.
It is their responsibility and obligation for manufacturers to develop some effective sales plans and marketing strategies for new products. Liuqi Group has indeed made some efforts, major TV stations broadcast advertisements, exclusive sponsorship of a certain entertainment program, these expenses alone cost hundreds of millions.
Even so, it still can't save the Shenchi car. Sales have indeed increased a little, but compared to such a big effort, this increase is completely negligible.
What is the problem? The senior management of Liuqi has been discussing this problem, and finally blamed it on the fact that the product is too advanced and does not adapt to the development of the current society.
If this is the case, this product is a mistake, and it is a mistake in the decision-making of the entire Liuqi.
This loss is too great, because from R&D to manufacturing to publicity, it is not only a matter of money, but also the hard work of many people.
It can be said that once the failure of Shenchi is announced, it will directly affect the development of Liuqi Group, and even make it turbulent, with very serious consequences.
Just when they couldn't think of a way, Yuan Tianshi kept asking for cars, so that they finally saw some hope.
Therefore, they attach great importance to Junchi Auto Trade, especially the former general manager of Tianshi.
Liao Qingshan sat down, glanced at the people below, and said, "I take my responsibility." My promise is that the manufacturers will increase their publicity efforts in the future, and they will have more powerful publicity. ”
"After talking about my responsibilities, I will also talk about the responsibilities of this room. Manufacturers and dealers are in the same boat, a prosperous and a loss, can not sell the car loss is our big guy, only in the same boat, in order to reach the other side of victory. ”
Liao Qingshan paused and introduced to everyone: "The two people next to me, one is the director of Junchi Auto Trade, and the other is the general manager of the original Tianshi Shenchi 4S store. Some people may already know the results of the original Tianshi 4S store last month. ”
He stretched out a finger and continued: "In one month, sixty Shenchi cars are sold!"
There was a burst of exclamations, only a few people who had heard the news just now did not react so much, but they were also a little surprised, it turned out that it was true, and it was hard to believe.
Liao Qingshan raised his voice and said: "The same product, the same blank market, why can people sell so well? Let me ask you, have you given up on Shenchi in your hearts, and if you have given up, how can you talk about victory?"
It is true that some people have lost hope, and they have been selling for more than a year for a long time, and for a short period of half a year, they have tried their best to still not improve at all, and everyone will be a little shaken.
Hearing this exciting news, everyone's eyes lit up after being shocked, which is enough to prove that Shenchi is not dead, and there is hope.
Hope has a great effect on bringing people or things back to life.
Liao Qingshan held a special meeting with two themes, the first is to find a way to let Junchi Auto Trade talk about the successful experience, so that everyone can learn from it, and the second is to encourage everyone through the example of the Yuantian 4S store, so that they do not lose confidence. Once confidence is lost, it is difficult to regain it.
Seeing the reaction below, Liao Qingshan was very satisfied, and it seemed that the second purpose had been achieved. The expressions of these people are already different, from losing their brilliance and being insensitive to being radiant and full of fighting spirit.
In fact, I was also very curious, and under my persuasion, Mr. Bai finally agreed to teach everyone the way to success. Next, I would like to invite Ling Luo, the general manager of the former Tianshi 4S store, to speak!"
Liao Qingshan finished speaking impassionedly, and then took the lead in applauding, and responded enthusiastically.