There is no doubt that NetEase, founded by the chubby Ding Sanshi, is a big company. Whether it is in the era of BAT monopoly in a few years, or in today's era of competition, their status is not trivial, and it cannot be ignored.

In particular, the company's game development capabilities have always been praised in the industry.

In his previous life, he once made a grand wish, and the old horse who would not set foot in the game in this life shouted "true fragrance" in 2014, and then announced Ali's high-profile entry into this market with unlimited potential.

However, Lao Ma's most sassy operation is not to enter the online game market, but to use all means to dig up the corners of NetEase Games, and even exaggerate to the point that some studios have reached the point of being hollowed out by Ali, and not even a single employee has been left.

During that time, the entire Internet was in full swing, and all game companies were afraid that their technical staff would one day be targeted by the rich, capricious, and simple and rude Ali.

Liu Yun vaguely remembers the anonymous messages of some NetEase technicians on a Maimai job search APP software, which can be described as varied.

For example, "I just came to NetEase for a few days, and my butt didn't sit hot, so I got Ali's offer, so excited." ”

is also like "Jack Ma's father, you're welcome, you dig as hard as you can, the more ruthless the better, and we will rely on you to raise our salary." ”

What's more, "I've been away from the pig farm for a year, and Ali can still find me!"

At that time, Liu Yun was itching in his heart, how much he wanted to go to Ali.

It's just that he is doing web design, not game development, and Ali can't look down on it at all.

Why didn't Lao Ma poach Tencent, but stared at NetEase.

It's not because the two people at the helm have the surname Ma, and they sympathize with each other.

is because in the face of Tencent, which is close in strength, the cost of poaching NetEase is lower and the return is greater.

The soft pinch of persimmon is an eternal truth.

Liu Yun just concocted Ali's behavior in his previous life.

......

In the past few days, Ctrip's game operation department has been in a state of anxiety, and the masterpiece "Miracle World", which they have high hopes for, has not shown the expected results.

They also noticed a strange phenomenon, such as the number of paying players in the game above level 10, the number of paying players is increasing very slowly, but the number of free players below level 10 is very large, and they are all online.

Are they on the sidelines, or are they hesitant to top up?

This is what many game operators think.

But how to motivate these people to top up, this is where they need to consider.

"Could it be a plug-in trumpet used to brush money?"

Some staff members raised questions.

"What kind of money can be swiped on the tenth-level trumpet, but there are traces of using plug-ins, but do you dare to seal it?" Someone asked rhetorically.

Most game companies have a particularly complicated relationship with cheats, which can be described as both love and hate.

But it's completely blocked, and I'm worried that there are ghost suits everywhere in the game.

The existence of plug-ins is like a double-edged sword, which can increase the popularity of the game, but it is also consuming the vitality of the game.

This is a dilemma.

What's more, the game of sticks has a natural fit with plug-ins. Some veteran players have said that without plug-ins, what kind of stick game are you playing.

Of course, Ctrip did not dare to block those small accounts that hung up, and they also looked forward to the day when these accounts would be converted into paid accounts.

As Lao Liang's assistant, Lu Ming was anxious like an ant on a hot pot. He felt that reality had played a huge joke on him, and when he longed for "Miracle World" to be a huge success like "Miracle MU" in his previous life, he actually poured cold water on his head.

"Yoyo's conspiracy?"

More than once, this thought flashed through Lu Ming's mind.

However, Ctrip chose "World of Wonders" on its own, and they abandoned "Dungeons & Warriors", a game that looked a little rough.

On Youyou.com, there is an eye-catching article, "On the Inadequacies and Defects of the World of Miracles".

Those professional gamers almost pointed out the shortcomings of this game and called it a failed half-finished product.

In particular, the terrible and pointless dungeon system, which is cumbersome and numerous, makes the game much less interesting.

There are countless bugs in the game, which can cause serious damage to the player's game environment.

For some reason, game sites, including Youyou.com, have been suppressing negative reports about the game during the game's open beta phase, and have tried to put some positive praise on the site.

But when the game's charging model was officially launched, all kinds of overwhelming negative reports followed, but every sentence was very sharp and reasonable, and people couldn't find a reason to refute it.

"It's not just a 3D game that can be called a masterpiece comparable to World of Warcraft. ”

"Today's Chinese gamers have seen the market, and their eyes have become more critical and shrewd. The era when a random Korean game could make a lot of money from the Chinese circle is gone. This third-rate Korean game is already doomed. ”

In the game column, some professionals gave such an evaluation, and it seems that "Wonder World" was also sentenced to death.

"Who doesn't know how to write a draft?"

With a wave of Lu Ming's hand, the game's public relations department began to contact the editors of those game websites.

Immediately afterwards, he thought of a countermeasure, "Players who have reached level 10 only need to recharge a 15 yuan point card to get a newbie gift package." ”

He came up with two ways to stop the decline.

With such a high agency fee, a lot of promotion fees, and more than 20 expensive game servers, this game, which has poured too much effort into Ctrip, cannot be abandoned early just because of a few negative reports, and they have to fight to the death.

Since the beginning of 2007, Ctrip's stock price has been falling, and now its market value has fallen below $1 billion, and on the other hand, Yoyo Vacation.com is soaring.

Sequoia Capital, Ctrip's largest venture capital firm, is also putting pressure on their management all the time to try to find ways to stop the decline in the stock price.

"You can go to online games, as long as you can make money, you can drive the stock price, but now, because this online game is losing money, and even the reason why the stock price is falling, you must think of measures to deal with it as soon as possible. ”

"Damn, if it weren't for Priceline's first step and investment in Yoyo Vacations, we would have to get involved and get a piece of the action. Eggs should never be put in one basket. ”

"China's stock market is soaring, but Ctrip's stock price can fall instead of rising?"

Sequoia Capital's top management is full of dissatisfaction, thinking that it can use Ctrip's hand to dominate China's OTA market and get rich returns from it, but now it has been caught up by Yoyo Vacation.

......

Liu Yun ignored the winter on Ctrip's side, and he turned his attention to Huaxia's A-shares.

Since March 2007, one of the most powerful bull markets in history has been surging, even if the big bull market of 2015 in the previous life is still inferior to it.

The stock market in recent times has simply made all Chinese investors crazy, and the daily limit is up.

Some people can't help but complain secretly that without this damn up-limit mechanism, with the momentum of this bull market, the broad market index will inevitably be able to break through the sky.

Liu Yun paid attention to the broader market of the Shanghai Composite Index, which just broke 3,000 in early March, and will officially reach a peak of 6,000 points in October, and then fall all the way.

In just seven months, the market can soar from 3,000 to 6,000, which is fully doubled, and what is the GDP growth rate of Huaxia, just over 8%, such an increase seems extremely unreasonable.

But human nature is profit-seeking, and shareholders have been stimulated by this wave of daily daily limits, and they are dizzy.

If you convert the stocks in your hands into money, when people watch the wealth in their hands grow at a rate of 10% every day, it also constantly stimulates their nerves and maintains an extremely excited state.

Almost every day, the soaring bull market will bring investors the thrill of climax, and it never stops. This kind of excitement and pleasure even surpasses those love affairs between men and women.

But the more times this excitement and pleasure occurs, the last vestiges of reason in people's hearts will be gone, and they will become crazy and hysterical.

Liu Yun got up from his chair, closed the door of the office firmly, and hung up a Do Not Disturb sign.

Just along the way, many employees of the company were chatting about the stock market.

This is not only happening in Yoyo's office buildings, but also all over the country.

Even if you go to the vegetable market to buy vegetables, the aunts who sell vegetables talk the most about not whether today's vegetables have risen or fallen, but how much the stocks in their hands have risen.

"What other classes do we have?"

"What else is the business?"

Let's go for stock speculation.

Liu Yun walked to the window, dialed his mother's phone, and after a few words of greeting, he asked, "Mom, have you and Dad traded stocks recently?"

Liu's mother said a little excitedly on the other end of the phone: "Speculation, the stock market has been too hot recently." Your father and I are still pulling your aunt, uncle, uncle, third uncle, and all your relatives to speculate in stocks. I made a lot of money. ”

Listening to her mother's tone, she looked very proud. After all, this is the money they earn by doing their own things, and unlike opening an inn, Liu Yun has already paved the way.

Liu Yun showed a hint of surprise, and said secretly: There are so many people, and all the brothers and sisters on both sides of the parents are in battle together.

"How much money was invested?"

"Your father and I invested 1 million, your uncle's family also invested 1 million, and your uncle's family and the third uncle's family each invested 800,000. ”

After Liu Yunfei soared, Li Siyue and Liu Yueru also took advantage of this wave of east wind to soar into the sky and squeeze into the upper class.

As for the uncle's family and the third uncle's family, the children's abilities are really mediocre, and Liu Yun can't support them, but the purchase sources of Youyou Building and the two industrial projects have given the two of them some quotas, and the eldest uncle and the third uncle have made a lot of money, but in terms of wealth, they are still a lot worse than Li Siyue and Liu Yueru's families.

800,000, which is almost most of their property.

This bull market has just driven everyone crazy.

Although Liu Yun's relatives are not short of money, none of them are afraid of money. Money in the stock market comes quickly and easily, and they also enter the stock market one after another with most investors.

Mother Liu then said: "Your aunt is even more powerful, she invested 8 million in the stock market, which is almost Siyue's income for a year." Now the value of her shares has exceeded 10 million. ”(https:)

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