340. Take the initiative
After playing in Sanya for two days, I took a plane back.
The experience of these two days made Wei Ziliang and his heart itch.
During the day, sunbathing, fishing, drinking some beer, playing basketball.
At night, the yacht is floating on the sea, eating the chef's elaborate dinner, and drinking to the moonlight.
Especially when they saw the little friends around them, the planes and yachts were matched, and they couldn't resist the idea of following the trend.
The yacht of Fitstar was not on their radar.
Their cheapest yacht is 200 million.
For them, even if they have that money to buy it back, it is a burden.
Chen Dongcheng has no experience in buying cheap yachts, so he can only let them figure it out for themselves.
……
Chen Dongcheng rushed to attend the opening ceremony of Baicaowei's first Modu store.
After six years, Baicaowei returned to open an offline store, and some people ridiculed and some appreciated.
I knew that I wanted to go back offline, so why did I go all online in the first place?
In any case, after Baicaowei was acquired by Chen Dongcheng, it has begun to show signs of improvement.
The new production headquarters is being built in an orderly manner, and Baicaowei is ahead of the other two in this regard.
Like Three Squirrels and BESTORE, they have always adopted the OEM model, and the quality is difficult to control, and they are frequently punished.
Zhou Qiang, the general manager of Baicaowei, with many senior executives, was busy greeting the guests.
Mixed in the mall, looking down and not looking up.
Maybe there will be an opportunity to cooperate with the other party at any time, at least on the surface, it is hello and I am good.
A guest smiled and said: "Mr. Zhou, congratulations, your company's entry into the magic capital is a good omen for listing on the Shanghai Stock Exchange." ”
"You have won the award, and it is the dream of all our employees to go public, and if there is an opportunity, we will definitely not miss it. ”
Zhou Qiang replied very modestly, he opened his first store in the magic capital, in a sense, he came to the market.
This year, Baicaowei will not only open stores offline, but also achieve profitability.
A-share listing requires three consecutive years of profitability, and Baicaowei has suffered small losses in the previous two years.
If you want to go public in China, you must increase revenue and reduce costs.
There were a lot of guests who visited on the first day of opening, and many of them came to have a lively time for Chen Dongcheng's face.
As soon as Baicaowei came to the magic capital, it was divided into a floor in Cao Cao's Century Building.
This kind of treatment is a proper lineage.
Zhou Qiang is indeed very close to Cao Cao, such as the cooperation between Baicaowei and Cao Cao's takeaway.
Acquiring new customers through the takeaway platform has given Baicaowei a new direction for its source of profit.
In addition to this, sales on Pinduoduo are very impressive.
Baicaowei has not received a warning from Ahri for the time being, and can continue to sell on Pinduoduo for a while.
Soon, the managers of several companies in Cao Cao's department arrived one after another, and the guests at the scene were even more sideways conversations.
"Tsk, this Cao Cao Holdings is not simple, it is simply a giant beast armed to the teeth. ”
"No, takeaway, logistics, distribution, finance, all involved, who knows which field they will extend their claws to next. ”
"It's not terrible to have a lot of subsidiaries, but the most terrible thing is that these subsidiaries can cooperate with each other to maximize resources. ”
"Don't talk so much, go up and say hello, it's too late to go and have no place. ”
Some people continue to talk about it, and some people have already done something.
Zhou Qiang talked with Cao Cao's men and horses with a smile on his face.
Lv Guangyu of Cao Cao's speed, Gan Jiawei of Cao Cao's takeaway, and Zhu Zijing of Cao Cao's finance.
They were able to come in person, and they had already given Zhou Qiang face.
Lu Guangyu smiled and quipped: "Mr. Zhou, today is a good day for your herbs, and we can't take the lead." ”
"Eh, they are all brothers, how can there be any noisy saying, you can come to give Chen Dong face and give me Lao Zhou face. ”
Zhou Qiang looked at his watch, and a male employee walked up to him and whispered a few words in his ear.
Zhou Qiang nodded with a smile and looked at the door: "Dong Chen will be here soon, let's go with me to greet you." ”
Lu Guangyu and the others looked a little surprised, they didn't expect Chen Dongcheng to come over in person.
It seems that the big boss still attaches great importance to Baicaowei.
They walked to the door, and Chen Dongcheng happened to walk in as well.
"Chen Dong. ”
"Mr. Chen. ”
Not only Lu Guangyu, but also the guests present would greet Chen Dongcheng politely when they saw him.
Chen Dongcheng greeted a familiar person: "Thank you for the support, please forgive me for the inconsiderate hospitality." ”
If you meet someone who meets you for the first time, you will smile enthusiastically: "I am a friend when I come, and I hope there will be more opportunities for cooperation." ”
The name of a man, the shadow of a tree.
Cao Cao Group's development is now thriving, and Chen Dongcheng, as a real helmsman, is naturally respected wherever he goes.
Along the way, many people looked sideways, and the flower baskets sent by the guests were hundreds of meters away.
At a glance, it is full of momentum.
At ten o'clock in the morning, a ribbon-cutting ceremony was held at the Baicaowei store.
Weighty guests and invited leaders came to the stage to cut the ribbon.
Zhou Qiang stood on the stage and said in an excited tone: "After six years, Baicaowei has returned to the offline, which does not mean that we have taken the wrong path before."
It means that we should serve every consumer with a more sincere attitude.
To this end, we have invested in a new production site.
It is to control the quality of Baicaowei products from the source, and strive to be the first in the industry. ”
Zhou Qiang's speech ended and was officially cut.
After the ribbon cutting, the new store of Baicaowei was officially opened.
The crowd who had already stood outside to watch walked into the store curiously.
This baicaowei store is almost more than 300 square meters.
The store is planned to have a snack area, a rest area, and a checkout area.
Opening this kind of offline store, pointing to the fact that you earned more in the early stage than online, is simply unrealistic.
The biggest role of this kind of store is to export the brand to consumers and strengthen brand awareness.
Baicaowei's store decoration is a well-known company in the industry.
For young consumers, it's no longer just about buying snacks.
More like a new species, integrated into their lives.
This kind of store with an area of more than 200 square meters was named Baicaowu by Zhou Qiang.
Smaller stores of about forty or fifty square meters are called Baicao small stores.
The role of the two is different, and the role of Baicaowu is to increase brand awareness and combine offline people with online traffic.
The small shop is the real money-making tool.
Baicao Store is open to the outside world to join, which is a very good investment method for some people who have spare money and are not too generous in their hands.
If you want to go public, you don't just rely on performance, and telling a good story will be more helpful to Baicaowei.
Zhou Qiang took the list of applications to join and reported good news to Chen Dongcheng.
"Chen Dong, there are currently more than 500 people applying, and it seems that our brand awareness over the years is still there.
The investment of Baicao Store is not large, and it is suitable for some young people who are just preparing to start a business and are worried about failure. ”
Compared with reckless entrepreneurship, hugging the thighs is the mainstream of the vast majority of entrepreneurs.
With the popularity of Baicaowei for so many years, although there are some mistakes, the turnover lags behind the other two.
However, it still firmly holds the identity of the third pole of leisure snack e-commerce.
I don't usually see the effect, but this time is especially critical.
Many people who pay attention to Baicaowei immediately moved their minds when they saw the franchise information released on the official website of Baicaowei.
Compared with the other two brands, the momentum of Baicaowei's reorganization of mountains and rivers makes them look forward to it, and they plan to test the waters.
"In addition to the processing plant in Hangzhou, we can invest in some factories in East China, North China and other places.
Increase the proportion of self-production, don't just shout slogans. ”
Zhou Qiang smiled bitterly: "Chen Dong, I understand what you said.
But if you do what you say, a production base will be calculated according to 400 million.
We put our limited funds to this advantage, and we will definitely continue to lose money this year. ”
"I'll take care of the funding for you, all you need to do is lead the team to choose a location.
According to the annual production capacity of each production base of 2 billion, to meet the sales of 10 billion, we need five production bases. ”
Chen Dongcheng is willing to spend more than one billion yuan even to buy a yacht.
A company like Baicaowei, if it is run well, it is still easy to make money.
And the benefits of doing business are very great, an average production base, even if there is an automated process, needs at least 500 employees.
With five production bases, plus employees at the headquarters, Baicaowei is equivalent to providing 3,000 jobs.
This is the best guarantee for Chen Dongcheng.
Whoever wants to touch him has to think about the consequences.
If you count the Cao Cao Group, tens of thousands of people are waiting for Chen Dongcheng's expenses.
If anyone moves him, it is equivalent to cutting off the jobs of tens of thousands of people.
Anyone who really has a brain would not do such a stupid thing.
Zhou Qiang's face was overjoyed: "If you say so, then I will have no problem, I will take someone to choose the site as soon as possible, and send it to you when the time comes." ”
OEM is an unspoken rule in the snack industry.
Even the employees inside Baicaowei do not dare to eat their own products on the e-commerce platform at will.
Who knows from which company it was made from, and whether the mold content of the nuts exceeded the standard.
Zhou Qiang got a big order of 1.6 billion at once, and while he looked excited, he didn't dare to be careless.
Popular cities jump away directly, and those with insufficient support policies are also passed.
Try to locate the production base in the third and fourth tier cities with convenient transportation.
The four production bases signed an agreement at the same time, and Baicaowei made a lot of appearances during this time.
For consumers, the most important thing is to be able to eat healthy things.
Otherwise, no matter how cheap it is, how can I eat it to death.
The other two platforms are a little hesitant, and the three squirrels and BESTORE are both planning to go public.
At this time, the rash construction of production bases will definitely affect their profitability and be detrimental to listing.
When Baicaowei was investing in the production base while developing the franchise business of Baicao small store.
The three squirrels and the good store, the choice of tacit understanding disappeared.
It seems that Baicaowei is the overlord of leisure snack e-commerce.
Zhou Qiang has been interviewed countless times during this time, but he has always firmly grasped the perspective of working for the welfare of consumers.
Investing in a production base is a huge cost burden for any company.
Baicaowei is doing this, which is equivalent to moving forward against the general trend of the industry, in order to ensure the safety of consumers from the source.
Many netizens have been turned fans by Baicaowei, compared with the other two silent brands, Baicaowei has undoubtedly demonstrated its responsibility.
"Support baicaowei, and only buy baicaowei when buying snacks in the future. ”
"Conscientious merchant, Lao Tzu found that the nuts of the three squirrels had mold before, and he asked the customer service to admit it. ”
"The world is as black as a crow, and there were many problems with the smell of herbs before.
However, looking at Baicaowei's recent actions, I still decided to support Baicaowei, at least they have the determination to change. ”
After a wave of operations, Baicaowei did not invite celebrities or advertise, but accurately harvested a group of loyal users.
In this wave of operations, it can be said that the other two are in a dilemma.
Follow, affect the listing.
No, word-of-mouth public opinion is all inclined to Baicaowei.
The originally backward Baicaowei has surpassed them!