There are 33 advertising items in "Inception", but at least 80 of them are implanted casually, such as some travel advertisements, cosmetics advertisements, etc., which only appear on the background board behind the characters, such as some video walls, skyscraper billboards, etc., almost all of them are flashing in the camera, and the overall look does not look abrupt, these short lens advertisements, as little as one or two million, as much as forty or fifty million, but they can't help but be huge, so the overall first is a lot of advertising revenue.

For example, automobile advertising, clothing advertising, food advertising, etc., are all large investors, and each advertiser has a starting investment of 80 million yuan, and most of them are more than 100 million yuan.

As a result, "Inception" has not yet started filming, and has already received nearly 700 million yuan in advertising revenue, plus 200 million start-up funds from Singapore Dollar Productions, a total investment of nearly 900 million yuan, and these funds will also arrive one after another during the production process.

In addition to the 900 million yuan, many film and television investors are also aiming at this cake, such as Wang Rui, the top producer in the industry, who took the initiative to invest 200 million yuan in the project "Inception", and Fu Yuntao, who also personally invested 60 million.

Others, such as Hualong Media and Tianyi Media, a wholly-owned subsidiary of Xiangnan Radio and Television Station, have also invested 100 million yuan one after another.

From project approval to fundraising, "Inception" has raised 13.5 billion yuan in less than a month.

After the news was announced, the entire film industry was boiling, this is the first domestic super blockbuster with an investment of more than one billion since the beginning of 2024, and in the world, "Inception" is also the premier masterpiece.

For a time, "Inception" became the focus of discussion at home and abroad.

And the news that "Inception" began to recruit actors is also circulating in the circle.

However, before that, another major event began to attract everyone's attention - the official opening of the 74th Berlin International Film Festival.

As early as the end of January, Chen Muen took the soundtrack of "The Pianist at Sea" to Berlin with the team and participated in the opening exhibition of the Berlin International Film Festival.

The opening film of this year's Berlin Film Festival is Danish director Sheldon's "Night", which tells the life of New Yorkers at night, starring many well-known European and American actors, and "The Pianist at Sea" is unknown here, no one pays attention, at the time of the release, the audience in the exhibition hall can be said to be very few, and after two or three days, more and more people poured into the screening hall of "The Pianist at Sea".

Compared with "The Pianist at Sea", the influence of "Flying into the Slum" is obviously extraordinary, and it has been crowded since it was first released, which completely depends on Director Qi Wen's international fame accumulated over the years, but with the passage of time, the evaluation of "Flying into the Slum" can be described as mixed, which led to the end of the first week of screening, and the audience of "Flying into the Slum" became less and less.

"The Pianist at Sea" showed the opposite attitude, and by the second week, "The Pianist at Sea" was full of people with rave reviews.

This made Director Qi Wen's team a little puzzled, the most popular Chinese films in the world are "miserable", as long as they are films that expose the life of the bottom of China, they have all been praised without exception, on the contrary, those films that praise China can be said to be not even qualified to be selected for the main competition unit.

And "The Pianist at Sea" obviously does not conform to the elements of Chinese films hitting the streets and fires in the world, and belongs to uncertain factors other than fate.

Unexpectedly, people came from behind and became extremely popular at the Berlin Film Festival in the second week.

"This Liao Yuan, maybe he can really win the award?"

"The Pianist at Sea" is indeed very famous in China, and I went to watch it, but I only think it is average, and it is not as good as people praise, and the whole film is completely a stage for Liao Yuan to show off his skills. ”

"It's just a rookie director, no matter how you toss it, it won't be our opponent of Director Qi, Director Qi's strength on the international stage is not comparable to him as a newcomer, and this time it will be our Director Qi who wins the award. ”

Qi Wen, who was originally silent, frowned when he heard this discussion in the team:

"Whether it is me or Liao Yuan winning the award, this is a good thing, everyone is Chinese, no matter who wins the award abroad, it is the ambition of the Changguo people, you don't chew the root of your tongue anymore, it makes people listen to jokes!"

When the team heard this, everyone was silent.

Now half a month has passed since the opening, and in mid-February, the screening period has passed, and it is time for the film festival to close.

At noon on the 15th, Liao Yuan put down his work and took the main creators of "The Pianist at Sea" to Berlin, Germany, to participate in the award ceremony of this film festival.

This edition of the Berlinale will run until February 17.

Therefore, at the award ceremony held on the evening of the 16th, the Golden Bear Award and the Silver Bear Award will be officially awarded.

After a slight jet lag in Berlin, the time arrived at 8 p.m. on February 16, and the 74th Berlin Film Festival Awards Ceremony officially began.

On the red carpet, there are many stars, but Asian faces are extremely rare, and most of them are men and women with European and American appearances who are sought after and screamed by people on the red carpet.

Liao Yuan arrived in a low-key manner, and after walking on the red carpet, although it attracted the attention and shouts of some people, it was still incomparable with the popularity of other well-known European and American actors.

In the film industry, Liao Yuan is still a newcomer after all.

Before Liao Yuan went far, there was a sensation behind him, and Qi Wen, a top director in China, appeared to be interviewed by media reporters.

Although he has not met Qi Wen, as one of the top film directors in China, Liao Yuan has also admired Qi Wen for a long time, so after signing at the end of the red carpet, he took the initiative to board the other party.

Soon, the two sides met, and Liao Yuan took the initiative to greet Qi Wen and made a salute to his juniors.

Qi Wen encouraged Liao Yuan with a smile: "Now it's the world of you young people, make persistent efforts and let foreigners see the strength of our new generation of Chinese directors." ”

Liao Yuan hurriedly said a few polite words, and wished the other party to win the award tonight, and then the two sides entered the hall one by one at the invitation of the organizer and took a seat.

Before the start of the award ceremony, Chen Muen handed Liao Yuan the screening data of the past two weeks, although Liao Yuan had heard Chen Muen talk about some details before coming, but at this time, he couldn't help but be surprised when he saw the data in his hand.

"The Pianist at Sea" went from obscurity when it first appeared at the exhibition, with few people watching the film, to 20 on the second day, and then to 50 on the fourth day, which clearly proves the appeal of "The Pianist at Sea" to foreigners.

By the end of the first week, the attendance rate in the screening room of "The Pianist of the Sea" had reached 87.

At the beginning of the second week, on the first day, "The Pianist of Haishan" was full, and it was hard to get a ticket.

And from this day on, the attendance rate of "The Pianist of the Sea" has always been stable above 90.

"That's good news. Liao Yuan silently closed the data record book, and had some confidence in winning the award this time.

Soon, after some warm speeches from the organizers, the award ceremony began.

The organizers took the lead in awarding the Silver Bear Award.

Among the 14 shortlisted films, Danish director Sheldon "Nightfall" unsurprisingly won the Silver Bear for Best Director and the Silver Bear for Best Actress.

Prior to this, "Nightfall" was hailed by the media as the film most likely to win multiple awards at this year's Berlin Awards, and now it has won the Silver Bear Award for Best Director and the Silver Bear Award for Best Actress, which obviously proves the speculation of media people.

Offstage, Director Qi Wen was full of disappointment, his main goal was the Silver Bear Award for Best Director, and now that he was defeated, the smile on his face was a little helpless and lost.

Liao Yuan also has a loss in his heart, but there is not much of this emotion, as a rookie director, even if he has the on-set experience of his past and present lives, compared with some real famous directors, there are still some gaps.

And his goal is the Best Actor Award.

To put it bluntly, Liao Yuan's interpretation of 1900 in "The Pianist at Sea" is definitely a strong contender for Best Actor no matter which film festival it is placed in, not to mention that he has also won the Best Actor Award at the Berlin Film Festival with other films in his previous life.

Soon, the Silver Bear Award for Best Actor was announced.

On the big screen, the male protagonists in the fourteen films flashed one by one, and soon, the picture froze.

Liao Yuan frantically performed the scene of "Immortal Movement" on the ship, and appeared in front of everyone in the hall of the scene.

The beautiful and moving music, the finger remnants that could not be seen clearly in the movie screen, and the stunned expressions of those passengers all appeared in the award hall one by one.

There was a moment of silence in the room.

Soon, the production team of "The Pianist at Sea" was the first to cheer, breaking the silence.

The next moment, Liao Yuan was also forced to stand up, and under the shooting of the camera, he smiled.

The scene was thunderous applause, and the organizer congratulated Liao Yuan's name and the background information of "The Pianist at Sea".

On the other side of the world, the audience waiting in the major live broadcast rooms also frantically brushed up the barrage to congratulate the winners.

"The 27-year-old Berlin actor!"

"Oh my God!"

"I knew, haha, as I expected!"

"The Pianist at Sea is a movie destined to go down in film history!"

"Liao Yuan actor, hurry! Hurry up and report! Liao Yuan won the Berlin actor!"

-----

Thanks to Shan Qingying, pure, and Zhang Guangzhong for their rewards, and ask for monthly ticket recommendations