Chapter 37: Nintendo

Zheng Yan thought that Yamamoto would soon return from Japan to negotiate the details of the game's development. didn't expect that a week after Yamamoto was gone, the first to come would be the people of Nintendo Japan.

Nintendo is a company mainly engaged in the development of software and hardware for video games. The company has been in existence for nearly 100 years, and has been in the video game development industry for more than a decade. It is currently one of the largest video game developers in the world.

The game software that Zheng Yan took out this time actually belonged to Nintendo, but it was still more than a year before Nintendo developed it, and it was intercepted by Zheng Yan.

Zheng Yan knows that this earliest handheld game console has sold more than 10 million within a few months of its launch, and it is also the first game console in the world to sell more than 100 million. Eventually, before the production was discontinued, the sales volume reached more than 200 million. The profits involved in this are extremely huge. In addition to game consoles, the sale of game cartridges is also a money-attracting weapon.

Before Zheng Yan went to see Nintendo, he specially brought Miyuki Aso. First, it is to let Nintendo know that it has cooperation with Sony, and Sony is also one of its own choices for the cooperative development of this game, putting pressure on Nintendo's side to gain a negotiating advantage. Second, let Miyuki Aso secretly report to Masashi Yamamoto. Only if Sony and Nintendo compete together, Zheng Yan can get the most out of it.

Nintendo was also taken aback when he saw Zheng Yan for the first time. In fact, for the handheld game console developed by Zheng Yan, Nintendo also has corresponding developers, but it has not yet made a breakthrough. Due to the use of LCD screens, the graphics have not been ideal, and they really can't think of how such a young man can complete the development of this game. Even their company, with the most professional R&D team, is only in the exploration stage.

Although I was surprised, I didn't show it, and I didn't forget the purpose of this trip.

A translator-like person introduced to Zheng Yan: "Hello Mr. Zheng, this is Mr. Takumi Kudo, the deputy general manager of Nintendo Japan, and the others are R&D personnel from Nintendo. ”

Kudo Takumi bowed to Zheng Yan, "Hello Zheng Jun, I took the liberty to come here this time, mainly for the game software materials that your company sent to our company. On the one hand, I would like to be able to cooperate with your company, we at Nintendo have the most advanced production equipment in the world, and we also have the most complete sales channels. On the other hand, our company's R&D personnel are very impressed by your company's R&D capabilities and hope to have some technical exchanges. ”

Miyuki Aso was a little messy in her heart. Although she had already given Zheng Yan a high evaluation, she still seemed to underestimate this young man. Although she believed that the game software developed by Zheng Yan was good, she did not expect Nintendo to send the company's deputy general manager to negotiate with Zheng Yan.

Nintendo may have some gaps compared to Sony, but in Japan, it is also an absolute asset predator. In the field of game software and hardware development, it is firmly at the top of the list.

Previously, Sony sent Yamamoto Masa, which seemed to Miyuki Aso to pay enough attention, but although Yamamoto Masashi is also a senior Sony executive, compared with Takumi Kudo, it is really a bit insufficient.

"Hello Mr. Kudo, I have been longing for Nintendo for a long time, and I am glad that you are here in person this time, which makes us feel that you attach great importance to this cooperation. At the same time, I also felt your sincerity. Only before that, we already had an agreement with Mr. Masashi Yamamoto from Sony. Although we have not yet reached a final agreement, I have promised Mr. Yamamoto that I will wait for news from him. Anyway, we've worked together before. Therefore, we are not in a hurry to discuss cooperation for the time being. Since Mr. Kudo has come to China, he might as well stay for a few days and visit our capital. I believe that whether it is our Chinese scenery, culture, or food, it will make your trip worthwhile. Zheng Yan did not rush to start negotiations, but shifted the issue to Sony's side.

Kudo Takumi also knows very well that Zheng Yan just wants to compete with Sony, so that he can benefit from it. But when I thought of that game, I was really reluctant to give up, so I had to agree.

Nintendo, for its part, has been committed to the development of game software and hardware, so it has a thorough understanding of the game customer base. Early in the previous collection of customer feedback, the huge potential of the adult market was discovered. Now this game in Zheng Yan's hands, in Nintendo's view, is an opportunity to pry open this part of the market. This is also the reason why Takumi Kudo will come in person.

After sending Kudo Takumi and his party away, Zheng Yan also left the company with Miyuki Aso.

"Zheng Jun, I'm curious, why don't you want to talk to Nintendo first? And Kudo Takumi is right, Nintendo has the best production environment and the most complete sales channels, which can bring products to the market as quickly as possible. In this regard, Sony still has some gaps compared to it. Miyuki Aso asked, puzzled.

Zheng Yan smiled, "Miss Aso, I actually know what you said, but there is one thing you don't know. No one knows this game better than I do. Sony may not be as good as Nintendo in terms of sales channels, but I am confident that this game will definitely take the world by storm as long as it goes to market. So, I don't really care about the sales channel. Actually, I have a lot of game software design solutions in mind, but at present, it is still a little difficult to make a finished product. What I need more at the moment is a long-term partner, and this game is just testing the waters. ”

Miyuki Aso's heart is not only shocked, even if it is just a test of the waters, it can cause Nintendo's competition with Sony, so what about other games?

In fact, what Aso Miyuki didn't know was that Zheng Yan sent the information to Nintendo just to be able to have a greater advantage in the negotiations with Sony. I have long decided to cooperate with Sony.

Nintendo, after all, is a company engaged in the development of game consoles, even in later generations. In terms of post-game development, Zheng Yan's goal is computer games, and he doesn't want to get too involved in the game console market. In the long run, Nintendo will not be of much benefit to Zheng Yan's future planning.

Miyuki Aso didn't care about what Zheng Yan thought specifically. After all, he was still working at Sony, and after separating from Zheng Yan, he immediately passed the news of Kudo Takumi's arrival and the conversation between Kudo Takumi and Zheng Yan to Yamamoto Masa.