Chapter 221: Five Endorsements

After a week of intense rehearsals and performances, Liao Yuan's spirit was a little tired, but after a night's rest, the next day, Liao Yuan was in good spirits and devoted himself to work again.

And during this night, many things quietly changed.

First of all, because Liao Yuan performed at the state banquet and was praised by the chief, this made the People's Daily the next day also publish the matter.

Among them, a Xinhua News Agency commentator commented on "Defending the Yellow River":

"Every performer can see a spirit, which is a spirit that belongs to the Chinese people, a spirit of unremitting self-improvement, tenacious struggle, and unbreakable and undefeatable. ”

"Every enthusiastic Chinese son and daughter who hears such music will be like the rushing Yellow River that cannot be stopped, we will be proud of being Chinese, and only Huaxia itself can feel the hardships of the war - for the future of future generations, how many martyrs have paid their precious lives?"

"Music can give people strength, just like words, at any time, music and words can be weapons, they can be spiritual pillars. ”

"People who can understand the music can better understand the spirit of "Defending the Yellow River", in such music, every note will be concentrated in their own blood, making people's hearts surging and blood boiling. ”

The People's Daily's commentary completely sealed the coffin of the concerto "Defending the Yellow River".

Due to the great influence of the track at the moment, it didn't take long for the official website of the Huaxia Music Association to show an announcement recommending "Defending the Yellow River" to the education department.

In order to make this piece more popular, Liao Yuan was invited by the Huaxia Music Association to fill in the lyrics for this concerto, and in the pioneering part, he filled in an exciting sentence:

"But

Sons and daughters of the Chinese nation

Who wants to be like pigs and sheep

Slaughtered

We are determined to die

Defend the Yellow River

Defend North China

Defend all of China

......”

When the lyrics are completed, the lyrics and music version will be passed up through the Huaxia Music Association.

Soon, the Education Bureau publicly announced on its official website -

In the new edition of the primary school music textbook that will be released soon, the lyrics, music and chorus version of "Defending the Yellow River" will be added to the book soon.

This feeling of going down in history is the envy of all musicians.

In the next week, the party Liao Yuan, with the soaring popularity, can be called a fire in the music industry, and his value has skyrocketed one after another.

The performance fee was once called to 300,000 per show, and there was no price in the market - it was not that any order could be accepted, it depended on whether Liao Yuan had time.

This price is almost the same as that of popular first-line stars, which can be called the most musician.

In other words, based on a minimum of 150 conservative performances by a musician every year, 300,000 yuan per performance, Liao Yuan's annual income is at least 45 million, which is only the minimum income.

In addition, the influx of endorsement advertisements also made the little yellow croaker brokerage company painful and happy.

In order to emphasize the compulsion of the musicians, the small yellow croaker agency had to sift through a few minor advertisements.

Such an advertising endorsement was very lucrative, but it was rejected because it did not conform to Liao Yuan's style as a musician.

Subsequently, after careful screening, Liao Yuan took a total of four advertisements.

The first is the advertising endorsement of the world's largest professional speaker manufacturer**L, the scope of the advertising endorsement will include the entire Asian region, with a price of 9.6 million yuan per year, nearly 10 million yuan.

The second is the new flagship mobile phone launched by Huaxing, the most famous mobile phone manufacturer in China, and Liao Yuan will become the spokesperson of the mobile phone brand in China, with an annual price of 5.7 million yuan.

The third is the national liquor Moutai Prince Liquor, which is different from Feitian Moutai, which is positioned at the high-end and has a price of tens of thousands of yuan, Prince Moutai is a mid-end product, priced at two or three hundred yuan, although it is a global endorsement, but the fixed sales objects of Moutai are basically Chinese, so the price is relatively low, and the endorsement price is 6 million per year.

The fourth is a well-known domestic first-line bathroom brand, which is also an Asia-wide endorsement, with a price of 7.2 million per year.

If you count the global endorsement of Steinway Piano, Liao Yuan has endorsed a total of five products this year.

The endorsement income alone reached a total of 38.5 million yuan.

In addition, there is also an advertising endorsement that Tian Xingde is trying to strive for, that is, the electronic banking endorsement of China Merchants Bank.

At present, with the rise of electronic networks, the competition between banks is very fierce, and more and more banks have begun to choose to find stars in the entertainment and sports circles to endorse and do activities.

For example, the spokesperson of Huaxia Bank is Hou Zhendong, a basketball superstar who competes in the NBA.

The spokesperson of Donghai Bank is Zhang Hege, one of the seven sons of the empire.

The endorsement fee for the former is 12 million, and the latter is 5 million, a difference of more than double.

After all, Hou Zhendong is invincible in the international world, and there are countless fans in various countries around the world, while Zhang Hege is only well-known in China.

Now, China Merchants Bank has also begun to select celebrities to endorse e-banking, and the target has already been selected, Chen Mubai, one of the seven sons of the empire.

Because Chen Mubai is a top singer, film and television company, he has been involved in overseas regions in the past two years, participated in two multinational films, and has a high influence overseas, so it is the best cooperation target.

Originally, the two parties had decided to sign a contract, but because of the yin-yang contract some time ago, Chen Mubai was listed as one of the suspects, so for the sake of prudence, the recruitment was delayed again and again.

It wasn't until after the legal net was combed that Han Yu and Huang Zibin, among the seven sons of the empire, both subdued the law, and Chen Mubai was cleared of suspicion and re-admitted.

finally dispelled his concerns, and when the two sides were about to sign a contract, they suddenly made a trip to bite the gold halfway.

Liao Yuan's fire, as well as the affirmation of Liao Yuan by the No. 2 leader, CCTV News Channel, and Xinhua News Agency, coupled with Liao Yuan's own popularity at home and abroad, immediately made China Merchants Bank shift its mind, and while dragging Chen Mubai's contract not to sign, he sent someone to contact Liao Yuan's side.

In terms of advertising endorsement cooperation, Fu Xiaoci does not have much experience.

Therefore, the boss Tian Xingde personally came on the field, facing China Merchants Bank, neither humble nor arrogant, and after throwing out Liao Yuan's value in the industry at this time, he waited for the reaction of China Merchants Bank.

Liao Yuan's public worth is calculated according to the figure when he signed the Steinway contract, that is, 10 million a year.

But in practice, depending on the situation, as well as the bargaining, it is usually lower than this number.

For example, among the four endorsement contracts just signed, the lowest endorsement of Huaxing's flagship mobile phone is only 5.7 million, cutting off nearly half of the price.

Of course, China Merchants Bank also understands this truth, and it seems that the old god is also here - in the process of communicating with Tian Xingde's team, they intentionally or unintentionally revealed the news that they were about to sign a contract with Chen Mubai, trying to bargain.

But Tian Xingde, as an experienced professional manager, is naturally not a vegetarian.

If you really want to sign a contract with Chen Mubai, why are you still coming to me now?

The two sides come and go, and they don't give in to each other.

In the end, the price was set at 9.2 million yuan per year, and a contract was signed for two years, that is, 18.4 million yuan, nearly 20 million yuan.

In the face of this contract, the person in charge of China Merchants Bank signed it very happily, and the contract was signed in just two days.

After all, this is an officially recognized musician, and the signing is reassuring!

On the other hand, after Chen Mubai's team learned that the contract was snatched away by Liao Yuan's team, they were so angry that they blew their beards and glared, and hated Liao Yuan's team so much.

Especially after knowing that the signing price is 9.2 million, he is even more angry and is about to pass away.

Because Chen Mubai is only priced at 4.5 million per year...... (https:)

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