Chapter 408: Liu Xin and his wife asked for help
Although Chen Jinhui asked about the two of them, Liu Wei knew that he was not good at starting a business from scratch, so he turned his attention to Zheng Yan when he heard Chen Jinhui's words.
The change in the expressions of everyone at the scene did not hide from Zheng Yan, Chen Jinhui was a little unwilling when he said this, but at the same time he felt a little relieved. And Liu Xin's expression also said a lot of things, and Chen Jinhui decided to respect Liu Xin's opinion in this matter.
Originally, Zheng Yan was just going to deal with it casually, but now he suddenly didn't think so. At least according to the current information, Chen Jinhui is not bad.
Zheng Yan thought for a moment and said, "Eldest sister, brother-in-law, what do you think of operating daily chemical products? This is an indispensable thing in everyone's life, as long as it is managed properly, it is no less than operating real estate." ”
Now many people don't know the concept of daily chemical products, but Chen Jinhui and Liu Xin have known it for a long time. As the first joint venture in China, the cleaning company in Guangzhou Province carried out a lot of publicity by the government at the beginning, and the production was daily chemical products.
"Zheng Yan, at present, Yangcheng already has a cleaning company, and it is a joint venture company, which has received strong support from the government, is it appropriate for us to do this in Yangcheng?"
At present, there is no brand company that produces daily chemical products in China, if there is, there is only this one cleaning, and it is in Yangcheng. Chen Jinhui and the others were a little worried about whether it was unwise to compete with the cleaners.
Zheng Yan can understand the worries of the two of them, but he is not worried. At present, except for some cities with better conditions, most people in China do not have the concept of brands, and there are no well-known brands in China, Zheng Yan feels that this is an opportunity.
"Brother-in-law, you are wrong. The domestic market for daily chemical products is too big, and it is not at all a cleaning company that can be eaten. I'm sure that many people in China have not even heard of this company, let alone used their products, which is why I chose this industry. ”
"The production of daily chemical products belongs to the light industry, and the technical requirements are not so strict, and there are some such companies in China facing bankruptcy, you can directly buy one, and then create your own brand. ”
Zheng Yan is very clear that the current situation in China is a bit strange, as long as the publicity can keep up, no matter what the quality of your product is, it is easy to create a famous brand. Of course, this situation only applies to the present, and it will not be possible in another ten years.
"Brother-in-law, I think Zheng Yan's proposal is good. If you move fast enough, you can spread the goods across the country this year, and from next year, we will advertise on TV, and then I will arrange celebrities to endorse your company. I don't believe it, I can't do a shit cleaner. ”
Except for film and television, Liu Wei doesn't know anything about other industries, so he said this kind of thing, Zheng Yan is not so optimistic. Needless to say, I have done cleaning, in Zheng Yan's opinion, it is very good to be able to reach the level of cleaning at a fraction of the level.
The cleaning company in Yangcheng is just an insignificant part of the Procter & Gamble Group, the real cleaning group, but a large multinational group with an annual output value of tens of billions of US dollars, even Longteng is just a small shrimp in front of it.
"We won't mention whether you can do cleaning or not, but the third brother's method is okay. Now advertising and celebrities still have a great influence on ordinary people, no matter what, it is definitely right to want to play the brand. ”
"Of course, the quality of the product must be well controlled. At present, the quality of the products produced by those state-owned enterprises is not very good, and they can only be regarded as qualified. If you want to make your business bigger, you need to start improving the quality of your products and setting up your own laboratory. ”
In Zheng Yan's view, either you don't do it, and since you do it, you must do it well.
"Xiaoyan, your brother-in-law and I are not you and Xiaowei, you two have a lot of money, and we have so much money in our hands. Needless to say, advertising and building laboratories, it is a bit reluctant to take over a company, and the placement of personnel and the renewal of equipment require money. ”
"In addition, even if these problems are solved, the distribution of goods is not something that can be paved if you want to. As a new company, I'm afraid that few people are willing to sell our products, and even if they agree, I'm afraid they will be pressed on the payment, but we can't afford this one. ”
When analyzing the reasons for the collapse of state-owned enterprises, triangular debt is a very important point, and Liu Xin is very clear about this, so he has always been very wary of pressing goods.
Regarding some of Liu Xin's worries, Zheng Yan had already thought of a solution, and said with a smile: "Eldest sister, I have already thought about what you said, and I have also thought of a solution. You and your brother-in-law don't have to worry about money, my third brother and I will help you solve it. ”
"As for the distribution, I can also arrange this for you, although it can't be exhaustive, but there should be no problem in some big cities. And you don't have to worry about the problem of pressing the payment, it is definitely a clear balance of money and goods. ”
As early as a few years ago, Zheng Yan instigated Li Bin and Li Jiajie to invest in supermarket chains in the mainland, including Zheng Yan's shares, which have achieved initial results after years of development. At least supermarkets can be seen in big cities such as the capital and Shanghai.
In addition, the products of Wulingshan Drinking Water Company have been sold all over the country, and if this factor is added, there is no difficulty in helping Liu Xin and the two to complete the preliminary distribution work.
"If that's the case, then we'll start working on it as soon as we get back and buy the next business first. ”
Although Liu Xin and Chen Jinhui didn't know how Zheng Yan solved it, they didn't doubt what he said. And because of Zheng Yan's promise, the confidence of the two has also become sufficient, and they are ready to do a big job.
"Eldest sister, brother-in-law, there is something I have to tell you in advance. The third brother and I can help you solve the initial problems, and there will be no problem with next year's advertising shooting and placement, but the future development will depend on you. ”
"If what I just said can be realized, by this day next year, your company will begin to take shape, and at that time, if there are no major changes, my third brother and I will not provide you with any help. ”
"If an enterprise wants to develop for a long time, it must have its own system, whether it is production, management, or sales. If you rely too much on outside forces, it won't be a good thing for the business. ”
Regarding what Zheng Yan said, Liu Xin and the others also knew that because of this, they didn't think there was anything wrong with Zheng Yan's words, but were even more grateful to him.