You are my dream.

This damn sweetness is really unstoppable, Luo Xun was speechless by Sui Sui's words, and he only felt mixed tastes in his heart, you must know that this kind of rainy day preparation that needs to be considered in advance is actually extremely complicated, although Luo Xun has some plans, it may not be more far-reaching than Zhang Suining's consideration......

That night, Luo went to Zhang Suining's residence.

The two of them kept warm for a few days, and Luo Xun finally got up and worked for the later stage of "Wolf Warrior", the final investment cost of this film was controlled at 1.5 billion, and logically speaking, the box office had to reach 400 million to return to the cost, so Luo Xun's pressure was still quite great.

It's a lot of pressure to make movies.

Because in China, if you rely on the box office alone, more than 80% of domestic films are loss-making, at this time, some people may wonder why the capital side makes movies at a loss, because the profit of a film is not only the box office, but also many other sources, such as peripheral products, government subsidies, and winning film awards.

Let's take an analogy.

For example, if the investment cost is 100 million, then his box office must be more than 280 million to recover the cost, but if the advertising sponsorship in the film is talked about 80 million before the start of filming, then the actual investment is much smaller-

This model is prevalent.

This is the case with the rumored "Wolf Warrior 3" in the previous life, before the movie started, major brands waved checks to request advertising placement, and Wu Jing could even recover the cost in advance when the film was established, which is one of the places where the movie tempts countless capitals to go forward and succeed!

It's not just Wolf Warrior 3.

The earlier popular period of advertising placement should be traced back to when Xiaogang Cannon filmed "If You Are Honest, Do Not Disturb", and all kinds of dazzling hard implants made this movie a box office hit, and also caused widespread complaints.

But the little steel cannon doesn't care.

His "Do Not Disturb If You Are Honest" In the second part, the advertising placement has even intensified, but this time the scolding is much smaller, because he changed from the hard implantation of the first part to the soft implantation of the second part, and he has carefully established cooperation with the locality, for example, he put the main scene of the movie in Hainan, and the whole film uses a large period of time to show the beautiful scenery of Hainan, the cape and the sea view room have become an important part of the film, and the different scenery also makes the film look very eye-catching, and it is closely related to the plot of the whole film, the local tourism business even opened the so-called "Do Not Disturb 2" tour group, the effect is very good.

Someone else may say......

That's what you like to do in China.

But in fact, advertising placement has formed a trend no matter where it is, everyone should know that the 007 series of movies is also full of various product placement ads, through the 007 series of movies, it is not difficult for the audience to find that different new models, concept mobile phones, new watches, drinks and other products appear in front of the public unconsciously.

Aston Martin.

Lotus esprit series.

There are also familiar BMW series, watches and mobile phones, etc., these products often appear in close-ups, as movie props, the audience can clearly see the image, logo and even characteristics of the product!

It's all implanted.

You may be able to see the identity of the protagonist from these commodities, status, occupation or attitude to life, they and the protagonist seem to exist as a community, as an ordinary audience, it is completely acceptable to such advertising placement, and because the advertisement has become a part of the film very subtly, the communication effect has been greatly strengthened, and it has become a tradition that can be continued in the cultural system of the film itself, from this aspect, the 007 series of movies is undoubtedly the most successful model of product placement in history -

The ingenuity of the implantation is important.

It's a pity that Luo Xun doesn't have this treatment, he is not a famous director, and there are still a lot of people who are not optimistic about the filming of "Wolf Warrior", so let alone implantation, even if Luo Xun takes the initiative to find some brands, the price he can get is estimated to be better than nothing, so Luo Xun is not even bothered to open this mouth.

In Luo Xun's opinion......

He can wait for the first movie to become popular, and then think about advertising placement, such as Moutai or something, it will definitely appear in the second part, and then for example, domestic cars and the like, how can you do it without charging money, which director who makes a movie doesn't want to count the money in advance before his movie starts to be released?

Just like the example of 007.

Luo Xun is not against implantation, but he is against hard implantation, and he must be implanted quietly, so that advertising implantation not only does not cause the audience to be disgusted, but becomes a part that adds points to the movie-

It takes skill!

Since he can't get the money back, he can only rely on the movie to take off, and he has to use the finished product to negotiate cooperation with the distributor after the later stage, which is also a very important part, although the films invested by Luo Xun before also found distributors, but they are all small distributors, this time he wants to find a big one, this can't try to get better treatment, word of mouth is important, but occasionally, the aroma of wine is also afraid of deep alleys.

So the issuer is still very important.

Luo Xun himself is his own investor, and if the investor is the person who invests money for a movie, so after a movie is made, the copyright, corresponding income, and peripheral rights and interests of the film are all owned by the investor, and the most important thing is the money distributed back at the box office, which he takes, then the distributor is the person who sells the movie......

Want to arrange a release?

The distributor has to make copies, apply for keys, schedule schedules, send copies to theaters, do publicity, buy advertisements, negotiate the proportion of account sharing, sign contracts with theaters, etc., the process is very complicated, and without a publisher, there is no way to play.

There is also a manual part.

Put a lot of people to go to cinemas across the country to do activities, do publicity, fix advertising spaces in cinemas, stare at pomp, do scrutiny, etc., these jobs are certain professional work, and generally production companies don't do it-

Among them, the production company has distribution business, except for it.

Of course, big production companies now have distribution business, but Luo Xun's business has not yet involved distribution, and he may be able to be self-sufficient as much as possible in the future, but not now.

"Let's finish it first. ”

With the shooting materials, Luo Xun came to a very authoritative post-production company in China that Zhang Suining helped him contact, which was ready according to Luo Xun's requirements and could start work at any time-

It's not all about Zhang Suining's face.

Luo Xun himself is also a figure in the circle, after all, he has his own company and belongs to the kind of people with a promising future, so this company still attaches great importance to cooperation with Luo Xun, and he is very cooperative from top to bottom.