Chapter 385: Take away your slogan, rob you of your job

Privately preparing to set up an investment company is one thing that Liu Yun wants to do, but has never had the time or energy to do.

He is cautious by nature, and if he does not have an executor who can be trusted and has outstanding ability, he can only hide this idea in his heart and would rather rot.

It wasn't until Liu Yueru left Youyou and prepared to go to Yanjing for further study that Liu Yun realized that the time had come to implement this plan.

In terms of trust, they grew up together since childhood, and when they were in elementary school, Liu Yueru, who even dragged Liu Yun to and from school every day, had an unmatched status in his heart.

In the era of only children, the relationship between the two of them was not much different from that of their own siblings. So after the derailment broke out, Liu Yun only wanted to deal with her unsuccessful cousin, and she didn't want to be angry with her cousin, but she took the initiative to resign.

In terms of ability, Liu Yueru brought in an investment at the beginning of Yoyo's establishment, and she led her team to the United States to sign a Warcraft agency contract with Blizzard at the beginning of her establishment. Yoyo can not get to where it is today, and it is inseparable from her credit.

Therefore, making her the agent of this Yunyue Investment is the most suitable candidate.

This time, Liu Yun poured some red wine on two wine glasses.

The two raised their glasses and bumped.

"The trip to Yanjing was a smooth journey. ”

"Yoyo Group is thriving. ”

......

In mid-May, Yoyo's long-awaited "Demon Domain" was officially launched.

Due to the good reputation accumulated by Yoyo operating Warcraft, this self-developed game has just been launched, and many players have come to visit.

Since the launch of YOYO voice, Liu Yun has vigorously promoted the Yoyo Pass with the huge residual heat of Warcraft to achieve the purpose of being one general.

Most players want to log in to Demon Domain very well, and if you have a YoYo Pass, you can log in without registration.

On this day, many YOYO voice users log in, they will find that just above the interface, which is also the position below the avatar and name, there is a new icon "domain", if you click on it, you will be prompted whether to download this game called Demon Domain.

There is also a Warcraft icon next to it, in addition to this, there is a green leaf icon for security guards, and a green e sign for browsers and music icons.

When netizens click on the music icon, there will be two options: Qianqian Jing Listening and Kugou Music, you can choose according to your preferences.

In this scheme, Liu Yun directly copied Tencent's QQ interface, but just like the characteristics of YOYO's voice interface, it is simple and clean. He only puts those valuable and meaningful projects, unlike Penguin, which stuffs all kinds of messy projects into the QQ interface.

Liu Yunfang's projects are all heavy products in the company: Internet music, browsers, security guards, Warcraft and the newly launched Demon Domain.

At a glance, from a visual point of view, the entire interface is still very comfortable and generous, without the slightest redundancy and redundancy.

After overwhelming publicity, the number of players on the first day of the launch of "Demon Domain" exceeded 100,000, and the enthusiasm can be described as high.

At this moment, Chen Zhe and Zhao Xudong couldn't help but clench their fists, and their excitement was beyond words. This self-developed and highly anticipated game is off to a good start.

When Liu Yun looked at this number, his face was calm, but he didn't seem too excited, but just said lightly: The publicity can't be left behind, the quality of the server keeps up, and the game has bugs and repairs in time.

He understands better than anyone that the popularity of the server doesn't mean anything, especially for a domestic online game.

In the past year, the online game market in China has been unprecedentedly prosperous, and countless domestic online games have been launched in a bunch, but most of them have only been popular for a few days, and then they have become ghost servers that no one cares about.

The enthusiasm of these players comes and goes quickly.

Unlike games like "World of Warcraft", which become more and more resilient the longer they go, the lifespan of many domestic online games is not very long, at least half a year, and at most a year, and then they will go downhill.

Therefore, Liu Yun thinks that the popularity of the server is nothing, and he needs to be patient and observe for a while to judge how far this game can go.

......

A week after the game was launched, Internet cafes in many cities in China hung up exquisite posters of "Demon Domain", on which a sentence was written that touched the nerves of netizens: "Play Demon Domain, get paid!"

However, next to this propaganda slogan, a line of red characters is prominently marked: 100 ingots = 1 yuan.

This is a hint that the player is actually being paid for the game's value-added currency, ingots, not RMB.

Since it has been explained, it means that Yoyo has done its job in place, and there is no false publicity.

Liu Yun also understands that except for a few very stupid and naïve guys, most people will not really believe that they can get paid in RMB for playing games, which is absolutely impossible.

However, this promotional slogan does have a unique magic, and it quickly spread all over the game circle.

Those game companies in the industry can't help but complain that Yoyo's tricks are endless.

Last month, the first kill of the copy was rewarded, and the team of 40 people was invited to Ningjiang for a banquet, and the follow-up effect of this wave of publicity has not yet dissipated, and the slogan of "Play the Demon Domain, Get a Salary!" was hyped, and let these companies live?

In the past few months, starting from the "derailment door", the headlines in the Chinese game circle have been occupied by Yoyo.

......

Shanghai, Giant Network Office Building.

Shi Yuzhu sat in his chairman's office and angrily smashed the documents in his hand towards the computer screen.

He just got the news from his secretary that Yoyo Company was promoting the latest game "Demon Domain", and the slogan he promoted was exactly the same as the slogan he was going to promote "Journey".

He was annoyed, angry, and a little puzzled, could there really be two people in this world who have a similar mindset and would think of a slogan at the same time.

Now that Brain Platinum has begun to gradually decline, the kind of tall nutritional product image he created has begun to be shattered, to be precise, because the Chinese people are becoming more and more difficult to fool with the increase of knowledge, and his business has begun to be difficult to do.

So he had to find a new profit point as soon as possible, and naturally he set his sights on the huge cash cow, the online game.

"Journey" is a 2D game, the graphics are slightly rough, the characters are not delicate enough, if you want to make money, you must know how to market, think of a good slogan to attract the attention of players.

He carefully analyzed that the consumers and gamers of Brain Platinum had one thing in common, that is, they lacked subjective judgment ability and were easily misled by that kind of lofty propaganda slogan. So, he came up with this slogan: play games, get paid.

Who knows, Yoyo Company took the lead in releasing this slogan, isn't this a slogan to rob him, and also rob him of his job?