Chapter 152: Naiqing, what do you think?
Since the release of Counter-Strike, sales have been very strong, driving graphics card sales at the same time, Intel's latest Pentium processor sales are becoming more and more popular.
After all, a 3D masterpiece like Counter-Strike has very high hardware requirements.
And people are always forgetful, and few people have mentioned the matter of the loophole door for more than half a year.
X86 has dominated the country of desktop computers, and the performance of the Pentium processor is still obvious to all.
Originally, Intel experienced the vulnerability incident, which was the period when AMD and cyrix overtook in corners.
It's a pity that Cyrix is not competitive, and the 586 processor launched is much worse than Intel's Pentium processor, and even the integer computing power that was dominant in the 486 processor era is 20% behind the 586 processor.
AMD's 586 processor can keep up with Intel's pace, but AMD's chip processing plant is not strong, and it can't keep up with the pace in the mass production of the 800nm manufacturing process.
Half a year later, when Intel released the latest 166 Pentium processor, AMD reluctantly found that they had lost the opportunity to seize the blank market.
Historically, AMD has always existed as Intel's little brother, and most of the time, AMD has won the market with cost performance.
AMD is 20% cheaper when two processors have the same performance, and AMD processors are 20% higher when two processors are the same price.
Even so, AMD's market share rarely exceeds 20%.
X86 is the world of Intel and AMD, and the other cyrix has declined significantly since it entered the 586 era, and the subsequent release of processors is not as good as the generation, and finally fell to be acquired by VIA, which is owned by Sister Wang.
Huaxin Technology wants to share a piece of cake from the X86 architecture market on personal desktop computers, which is difficult to imagine.
The first report of the Information Security Department is to count the market share, reputation and user experience of the HarmonyOS SP system in the European, American and Japanese markets.
To this end, under the auspices of Mo Shaohua, Huaxin Technology has sent more than 30,000 questionnaires in the European, American and Japanese markets.
The results show that the market share of the HarmonyOS SP system is 32%, of which the dual system accounts for 76%.
66% are used for playing games, 7% are used for testing and research and development, and less than 1% are purely used for office, of which there are more than 30 Hongmeng SP systems on the market for in-depth development, each with a wide range of user groups.
This series of data, Wang Anran who watched it, Wang Anran only shook his head.
All kinds of data show that although the Hongmeng SP system has been able to wrestle with Microsoft in terms of market share, the viscosity of users is still a big difference.
Importing the users of the HarmonyOS sp system to the CPU, Wang Anran couldn't see the effect.
The question is, what is the selling point of its own CPU, and what is it to establish brand recognition in the market.
On this point, Wang Anran put forward several ideas.
First of all, in the face of the increasingly mature DIY market, according to the mature memory, hard disk, optical drive and other interfaces on the market, the standard motherboard and CPU are launched.
The second is to face OEM brand machine manufacturers, launch DDR standard interface motherboards, and mainly promote high-performance platforms.
In addition, Wang Anran also plans to launch a new display chip specifically for integration on the motherboard, facing this group with limited budget.
Wang Anran put forward these three ideas at some meetings, and asked the marketing department to take the lead and cooperate with various departments to conduct market research and feasibility studies.
After the meeting, Ji Xiaoqing came to Wang Anran's office.
"Mr. Wang, it has actually been proved that DDR memory is far better than EDO memory in terms of performance and cost, why do we still launch EDO standard motherboards.
If DDR motherboards are implemented in the DIY market, it will also be a promotion for our DDR memory. ”
After hearing this, Wang Anran also shook his head and said: "Xiaoqing, in this world, products are not defined by performance and cost, especially in the IC/IT industry, the leading product design and promotion is the standard, undoubtedly, DDR memory, now does not have such conditions."
If DDR memory is forcibly implemented, believe it or not, this may bring disaster to Huaxin Technology. ”
Looking at Ji Xiaoqing's dazed look, Wang Anran continued: "Xiaoqing, imagine what the consequences will be if you use your ideas to forcibly implement DDR memory in the DIY market?"
Ji Xiaoqing said: "If I buy a computer myself, I will definitely choose a motherboard with DDR memory, which is easy to use and cheap, I think a normal person will definitely make such a choice." ”
Wang Anran was noncommittal, took a sip of water, and said with a smile: "You put yourself in the perspective of consumers, but what about manufacturers?"
"Manufacturer?"
"Yes, manufacturers will not take risks on products with unknown markets, and if Huaxin Technology wants to promote DDR memory in the DIY market, it must provide OEM accessories in the global market.
This fund needs to be advanced to the manufacturer by Huaxin Technology.
Moreover, Huaxin Technology does not have boards, memory sales channels, the entire channel promotion, and how much money is needed for advertising promotion......"
Ji Xiaoqing thought for a while and said: "On the contrary, OEM manufacturers create products with complete machine solutions, pursuing lower costs and higher performance.
They have a complete sales pipeline, and they can also credit that fee to their costs......"
Wang Anran nodded and said: "Huaxin Technology and OEM brand machine manufacturers have no experience in successful cooperation, and the only cooperation with Fantasy Technology ended unhappily.
Therefore, this matter is not so simple as you think, Huaxin Technology's CPU, is facing the global market, we not only have to look for domestic OEM brand machine manufacturers, but also look for the cooperation of international multinational OEM manufacturers such as dell and Compaq.
Even, we will set up our own personal computer division in Future Technology. ”
After Wang Anran finished speaking, he stood up, walked to the floor-to-ceiling window, and looked at the entire Zhongguancun.
He could clearly see the crowd in the Digital City.
Thinking that it won't be long before Huaxin Technology's CPU will also appear in it, Wang Anran's blood can't help but boil a little.
So far, there have been no problems with tape-out tests, and if they pass the full test, they will not be too far from mass production.
This is the first CPU produced by Huaxin Technology and the first CPU launched in China.
Wang Anran needs to make full preparations.
The marketing department of Huaxin Technology is carrying out routine public relations for OEM brand machine manufacturers.
Among them, of course, it is inevitable that China's largest OEM brand machine manufacturer, Fantasy Technology.
In 1994, the annual revenue of Fantasy Technology reached 3.5 billion yuan, and in the first ten months of this year, the turnover has reached 3.8 billion yuan, and it is foreseeable that a 20% increase in revenue this year can be guaranteed.
As a master of fantasy technology, Liu Chengzhi naturally contributed a lot.
In his office, Yang Naiqing was sitting precariously.
Liu Chengzhi read the materials of the CPU technical performance parameters submitted by Huaxin Technology again, and had mixed feelings.
This honor should have been for fantasy technology!
Liu Chengzhi sighed and handed the materials in his hand to Yang Naiqing.
"Naiqing, what do you think?"
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