What's the best way to get in return?

Of course, it's the quality of a work!

With such confidence, the next day, at six o'clock in the morning, Scarlet Official Weibo began to announce the news of the completion of the production of "Kung Fu Panda" on Weibo: "Luo Yuan served as the chief director of an animated film for the first time, and the animated film "Kung Fu Panda" with an investment of 200 million yuan was officially completed, and the dubbing lineup included Luo Yuan, Ai Xiaoai, Xia Ran and Fox Xiaomi joined the ......"

The information revealed by the official Weibo is very long.

To sum up: The animated film project "Kung Fu Panda", which we attach great importance to Director Luo, has been completed, and this animated film with an investment of 200 million yuan will be released in theaters, so stay tuned.

The way the official Weibo announced the news is still very cautious.

But people's inherent impression of animated films will not change because of Crimson's solemn attitude in attitude, when learning of Crimson's latest developments, the various eyes that this animated film encounters in the industry are still based on doubts and disdain-

"Damn, really?"

"Did you really animate a movie?"

"I thought that Crimson acquired the animation department of the actor in order to keep up with the seven major universities in terms of the comprehensiveness of the company's talent allocation, but I didn't expect to invest 200 million yuan in the end to do things......"

"Is 200 million worth worth of water, Luo Yuan, why is this a problem. ”

"As the Seven Masters of Light and Shadow, if he doesn't make movies well, there is no one to make cartoons, does he think that he can really let domestic audiences enter the cinema and watch a cartoon?"

"The investment is higher than "Loyal Dog Hachiko"!"

"Even if Crimson has developed smoothly over the years, he can't invest money in this kind of project that is destined to have no hope of profit, after all, he just wants to get a few awards to decorate the company's image......"

Yes, animated films are easy to win awards.

The reason why the seven domestic giants will perfunctory cartoons lose money to the theater every year is to win the award, which is also the reason why the picture of Chinese animated films is not lagging behind, if you want to win the award, you must have a good picture, you can't really be like those children's cartoons, just a few villains will get the honor of the five major awards, right?

It's not just the industry.

In some ordinary movie forums, fans are also discussing why Luo Yuan spent 200 million yuan to make an animated movie, and also announced it to the public, as if this animated movie could get any box office.

"It can't be for money laundering, is it?"

Netizens with big brains have already diverged their thinking.

However, money laundering, which should be carried out in a low-key manner, is impossible for Crimson to announce in a high-profile manner, so this conjecture was quickly rejected: "I guess it's feelings, and you also know that people who like animation production always have something of a sentimental nature." ”

"Take 200 million as feelings?"

"It's impossible, maybe Luo Yuan really thinks that animated movies can make money, haven't there been many people who have made similar remarks about animated movies before, Luo Yuan is estimated to have been brainwashed by that group of people......"

"I'm not going to watch it anyway. ”

"I don't care, I've always liked Luo Yuan's works, so it's no problem to pay for his willfulness occasionally, who made me a die-hard fan of Luo Dao. ”

"The question is, he told us to go to the cinema to see the animation?"

"Then why don't I watch the cartoon with my son on the children's channel, although the picture quality and sound effects are not as good as in the cinema, but there seems to be no difference in essence. ”

“......”

Since Luo Yuan acquired the animation department of the movie king, no one has expressed understanding for Luo Yuan to make animated films, even if Scarlet Guanwei recruited talents in animation films nationwide before, everyone's focus is on the high salary that Scarlet uses to buy horse bones, not the fact that Scarlet wants to make animated films.

Crimson Mansion, office.

Gu Lang shrugged his shoulders: "I'll just say it, even if we show a serious attitude, the industry and outside the industry will treat works in this form of animated films as jokes, this is the status quo of animated films." ”

"The status quo can be changed. ”

Although the cold reception encountered by the animated film was more exaggerated than Luo Yuan imagined, it did not make him retreat: "Why didn't the follow-up publicity plan keep up, thinking that I would change my mind?"

"Tens of millions of publicity expenses ......"

Gu Lang is a little painful, even if 200 million is an animation, now we have to throw tens of millions to promote this animation, no matter how rich our company is, we can't afford to toss blindly: "You have to think about it." ”

"According to the specifications of "Loyal Dog Hachiko". ”

Luo Yuan said very clearly, that is, it is to promote according to the 50 million specifications of "Loyal Dog Hachiko", even if something that people are not interested in is smashed down by overwhelming advertisements, they will leave a place in their hearts, which is a violent way to break the game.

"But the problem is ......"

Gu Lang reminded Luo Yuan: "After the announcement of the completion of the production of "Kung Fu Panda" on our company's official WeChat, no distribution company has been interested in our work, which is simply an incredible thing for the crimson signboard!"

"The Big Seven will definitely not ignore us. ”

Luo Yuan knows this, otherwise the Seven would not let go of their own animated film projects but never take the initiative to develop: "As far as I know, in the industry, in addition to the Big Seven, there are two companies that also have distribution channels. ”

Gu Lang was stunned.

Indeed, as Luo Yuan said, not all distribution channels are in the hands of the Seventh, the original Bihai Qingtian had its own distribution channels before becoming the Seventh, and in addition to Bihai Qingtian, there are two large entertainment companies in the industry that also control the cinema chain......

One is Meow Eye Entertainment.

This is the production company of Meow Eye Movie Software, which is also a large entertainment company in China, similar in scale to Crimson, and once had a glorious period, and at its peak, it could almost wrestle with the Seven Greats, but now it is gradually declining.

The other is Kyushu Entertainment.

As Kyushu Entertainment, which was similar to the blue sea and blue sky in the past, this entertainment company's status in the circle is currently second only to the Seven, and their distribution channels are larger than Meow Eye, of course, Kyushu's scale is now larger than Crimson.

Luo Yuan remembered what Gu Lang said.

In addition to the seven, there are five companies in the industry that are more powerful than Crimson, these five include Meow Eye and Kyushu, in the ranking given by Gu Lang, Kyushu ranks eighth, second only to the seventh place of Bihai Qingtian, and Meow Eye is ranked tenth, two positions higher than Crimson.

"Then I'll step up my publicity. ”

Gu Lang said: "I hope these two companies can be interested in our release, otherwise even if the quality of our work is good, it will be difficult to set off too much storm." ”