Chapter 374: Look at the Essence
"Mr. Wei, can you tell me what you think of Zhonglian's perfect replication? It is said that the business of the Southern Group has declined sharply in the past ten days, when are you going to fight back?" A group of reporters surrounded Mr. Wei and his party at the exit of the VIP passage in the capital and kept asking.
"When the business of the Southern Group was declining, you were not in the company and were dismissive of Zhonglian? Or do you already have a solution?"
The gossip is asking the recent Zhonglian company, because all his business is copy-pasted from the Southern Group, and it is obvious that this is to compete with Mr. Wei.
This person is not anyone, it is the former richest man in Huaxia who was the founder and CEO of Ahri, the big brother in the e-commerce industry, Boss Ma, who was immersed in a year, I didn't expect him to appear so high-profile again, or such a self-respecting style.
Boss Ma, a model for countless entrepreneurs, even if he has failed, he can't resist the brilliance of his success, the counterattack of a poor boy by the West Lake in Hangzhou, such a life experience is destined to attract much attention.
Previously, the dark horse M Yi Group joined forces with other giants Tengyun Group, Huawei Group and other companies to suppress Ahri Group, and finally Boss Ma successfully defeated Ahri, whose market value plummeted, and he himself was kicked out, and the business myth ended.
But who would have thought that in just one year, he would make a comeback, with the momentum of a king, it is understood that the registered capital of Zhonglian Company is as high as 10 billion, and the first thing is to menacingly find the Southern Group.
He is just a student who came out of a junior college, but the Southern Group he created has made great achievements in all walks of life in less than two years, and his legend is more legendary and mysterious than Boss Ma.
No matter what the outcome is, who wins and who loses will be a topic of conversation for at least the next ten years, and it will be in vain to witness the two of them duel out in this life.
Under the frantic questioning of this group of reporters, Mr. Wei, who was supported by Hu Jun and the driver, stopped and said: "What impact does a person who is forced to change his career have on the Southern Group? Before the Southern Group makes any announcements to the outside world, all remarks are false, there is no crisis in the Southern Group, and the crude method of price war is too low-level." After speaking, he took Gao Qingyang's hand and left.
"The chairman of the Southern Group was bold and threatened that the boss of Zhonglian Ma was just a person who was forced to change his career" In less than ten minutes, the news headlines on various platforms were dominated by Mr. Wei.
These reporters were afraid that there would be no sparks between the two families, and the pen in their hands was like a fan ruthlessly fanning, and they all hoped that the fire would be bigger and better.
"One is the first person of the younger generation and the other is the first person of the older generation, both of them are uncrowned kings, who will stay until the end, let people wait and see" Similar reports are circulating wildly on the Internet.
"A person who has been forced to change his career? Is Mr. Wei, a model for countless people, angry and making personal attacks? Is it true that the Southern Group's performance has declined and its losses are serious?" Electronic media and traditional media have pushed the two major companies into the headlines at the same time.
In the office of the president of the Zhonglian Building, Boss Ma turned a deaf ear to those news, looked at the data projected on the giant screen in front of him and said, "It doesn't make sense to achieve this result after 20 billion burns for ten days, consumers are all fools, do they have a cheap advantage?"
After finishing speaking, he began to look at the computer screen in his president's chair, and said to the assistant: "Immediately ask the market research department to send me a research report, notify the public relations department to invest another 100 million yuan, ask for celebrity advertising endorsements, and the investment department will find a few hot variety show investments, and we will title and broadcast product placement ads."
This series of business operations is a piece of cake for the former king, whether it is this industry or e-commerce, their marketing skills are all through. Book 8
Boss Ma's marketing skills and strategies were highly sought after when he was still the richest man, and they were still used as cases by people until now.
However, Mr. Wei of the Southern Group is also the dragon and phoenix among people, and his marketing skills are also the essence of the essence, if these two people really spark, then their marketing skills competition will become a case of lectures by all financial professors, and there is no reason because these two people are too good and they are on the bar.
The assistant nodded yes and left, Boss Ma continued to look at his computer, but soon he figured out why the data had been mediocre in the past two days, picked up the phone and said, "Notify everyone that the meeting will start in ten minutes."
On the other hand, after Mr. Wei returned to the company, he did not rush to hold a meeting, and two data were projected in front of him, one was the business trend of the Southern Group in the past ten days, and the other was the data published on the official website of his opponent, Zhonglian.
Hu Jun said: "Chairman, do we also want to lower the discount? This price war seems to be impossible to hide, right?" This is the same as buying things, it is necessary to shop around, and the same thing is of course the cheapest to buy, which is the consumption habit of the vast majority of people in China because of saving money.
Mr. Wei shook his head and said, "What are you going to do? We are in the service industry to ensure that they are worth their money, and if the price is unacceptable, they will not consume if they don't consume, what is the supreme? If you want to be an uncle for a few dozen dollars, what else do you have to divide into three, six, nine, etc.? Moreover, the data of Zhonglian has been constant, which shows that they have come to an end, and we will not have to do anything in the future, and we will rebound without doing anything, and it will rise on the original basis."
Shen Rushuang on the side didn't understand, and asked, "Why? If that's the case, then the appearance of Zhonglian has no effect on us at all, but why has it been declining for ten consecutive days?"
Mr. Wei smiled, "You didn't expect such a simple truth, let alone the ugly monster, he still hasn't learned from experience, don't you understand such a simple truth as cheap and no good goods?"
Today, with the rapid development of the economy, although there are many people who are greedy for small and cheap, but the people who pursue quality are like crossing the river, otherwise why would there be a gap between Audi Alto?
There is also a little interference from a third party, Mr. Wei obviously sees it more thoroughly, most of the business of the Supreme Club is owned by the Southern Group itself, for example, the hotel is a branded Southern Hotel, and the franchise of Mengda high-end hotels makes its reputation guaranteed, and there will be trust with protection.
Although Boss Ma was pushed down by everyone, his operation did have problems, for example, the first impression of the e-commerce he did was that it was poor, all kinds of fakes and all kinds of black-hearted merchants, Mr. Wei was aware of these and began to go to the third party when the company was in crisis in the first few times.
Although there are fewer hotels in the service window of the Supreme Club Hotel, the quality has been guaranteed, and the scenic spot is needless to say, the first project of the Southern Group is engaged in this, and the Supreme Club only later provides a platform for its own business.
Boss Ma, who didn't realize this, frantically absorbed the investment of all capital investors, so that the service of Zhonglian Window was a third-party mainstay, and the quality of word-of-mouth was mixed, and the success was temporary.
At the beginning, consumers who didn't realize it would become users of Zhonglian, and it won't take long for them to find that the quality of word-of-mouth is still guaranteed by the Southern Group, and the third-party is not so serious.
At the beginning of the establishment of the Southern Group, she was the general manager, no matter how many outstanding talents came in later, Mr. Wei did not change, it is because of the service system, Shen Rushuang can be the most complete and neat.
After Hu Jun reacted, he said: "In this way, the appearance of Zhonglian actually helped us, because of his existence, so users have a comparison object, and then they will find that the Southern Group is doing well, but this problem can't last long, and the guy surnamed Ma is also the richest man, he won't be unaware."
Mr. Wei nodded in agreement with his point of view, and said, "There is another point that he can't change, there are many capitalists and investors behind Zhonglian, it is true, but those people are of different heights, and their third-party is too serious, and it is impossible to do a good job."