35. Breaking 100 million in seven hours
Lin Xiaoguang couldn't disrespect the opinions of the development department, so he thought of a way to get the best of both worlds.
Called the Administration Department, in response to whether the micro-message should be renamed, whether the micro-message is good, or the Yipai or Aipai is good, etc., to do a questionnaire, the company currently has nearly 600 employees, and everyone has to express their opinions on this matter.
"The questionnaire will end before work at 7 p.m. today, and it will be implemented tomorrow according to the results. ”
"Okay. Yuan Fang happily accepted the order, and then immediately went to do it.
Next, Lin Xiaoguang gave Zhuang Xuan a few tasks: "We are Internet companies, you know the importance of data, so at present, the development department should make an office system for the company as soon as possible, I don't want the company's data to be put on DingTalk, exposed in front of the cat factory, how long can it be done?"
Zhuang Xuan thought about it, this matter really couldn't be delayed, so he said: "Today Monday, a week's time, the system will be launched on Friday afternoon." ”
"Okay. "He's very satisfied, it's not fast.
As soon as Zhuang Xuan and Xu Guowei left, it didn't take long for Liao Changqing from the marketing department to come in: "Great Sage, this is the publicity and promotion plan prepared by the department in the new phase, you can take a look." ”
Lin Xiaoguang took it and began to look at the thick document.
Liao Changqing explained: "Up to now, Weixin has completely blocked WeChat messages in various channels, whether it is links or texts, and now within Weixin, only those involving WeChat messages cannot be published, so in addition to the existing invitation registration activities, the department is considering adding other activities, such as registering to receive 5 yuan in cash." ”
"In addition to the news platform, the department considers multi-platform promotion, in the browser, long video, short video, and the built-in software store on the mobile phone, as long as the platform can advertise, all advertise. ”
Weixin completely blocked WeChat, Lin Xiaoguang was not surprised, with 50 million registered users, if Weixin could still sit still, this is a strange thing.
However, in such a short period of time, the infinite virtual link was cracked, which was really fast enough, and the technical strength of the goose factory was really not weak.
As for the ban, it's drizzling, and to some extent, the ban is like a sweater war, just the new normal.
"Invite registration to receive cash, and register to receive cash, the company has to pay a cost of 5 yuan per user, the former helps us save the secondary publicity and promotion links, the latter secondary promotion can only rely on advertising, the results of the two programs are also different, the latter effect is certainly not as good as the former, but now it can only be like this. ”
Liao Changqing was helpless, this was the best way he could come up with.
"If the second phase of crowdfunding, the number of participants is ten times the number of people in the first phase of crowdfunding, or even more, relying on 2 million, or even more people to spontaneously help Weixin do publicity, I think the effect will be better. ”
Lin Xiaoguang thought about it, Weixin's ban this time is bound to have a great impact on WeChat, and it is conceivable that the new registered users have fallen off a cliff.
Without the weixin side, there is only one way to rely on the SMS side, and there are other platforms.
Thinking about him, he made a decision: "Okay, then wait for today's second phase of crowdfunding data to come out, when the situation is good, the intensity of advertising can be smaller, save a little money, and good steel will be used on the blade." ”
"Okay. ”
Time passed minute by minute, Lin Xiaoguang was waiting for the second phase of crowdfunding data to be released, and the outside world was also looking forward to how the second phase of the WeChat crowdfunding entrepreneurship activity would perform.
Starting from 9 o'clock in the morning, crowdfunding participants have received 3 times the crowdfunding rebate.
At the same time, he asked Fang Nan to release a message on the Internet, according to Weixin insiders, the company is scheduled to open the B round of financing within 15 days, which infers that the A+ round will be carried out the day before the B round of financing, conservative estimates, the B round of financing data is eye-catching, and the valuation will be about 8 times that of the A round, that is to say, the second phase of crowdfunding, conservative has 2 times the return.
Then this news, driven by Fang Xing's data, slowly began to ferment on the Internet.
There are some things that the official Weixin really can't do too much, but by borrowing other people's mouths, spreading the real situation, so that the people who eat melons can see that crowdfunding has a head, and participate one by one, his goal will be achieved.
Investment is risky, and you need to be cautious when entering the market.
Fortunately, Lin Xiaoguang doesn't cheat people, he doesn't accompany the bottom guarantee, and if he is good, he is three times better, where can I find such a good investment opportunity?
In the afternoon, he read a novel.
Isn't the novel just on the shelves in the past two days? Su Mo has a lot of updates, 34 chapters on the first day of the shelf, and 10 chapters yesterday, the storyline is progressing very quickly, and he has to spend a lot of time reading.
After reading the book, he went to the book review area as usual, and he couldn't help frowning when he read it.
It may be that the data of the novel is eye-catching, or it may be that many people are not used to seeing that Su Xiaomo has the support of the owner behind her, the book review area is very messy, and there are people who say this kind of strange thing, Su Xiaomo is hurrying up the time to code words, and she can't spare time to delete the post, so the entire book review area is in a miasma, so that many book friends who don't know the truth also stand in line.
Seeing so many negative comments, and even escalating to personal attacks, Lin Xiaoguang was a little really angry, thought about it, and called Ai Ke in at the moment.
"Great Sage, you look for me. "Ai Ke has some periods, Ai Ai.
Recently, she was a little disappointed, she thought that the boss was a demon in the middle of the sex, who would have expected her to think about it, since she joined the company for so long, he has never looked at herself, usually just tells herself to do some routine things, as for the little ambiguity she expected, and even further, none of it happened.
This made her start to wonder about her own charm, was it because I wasn't pretty enough, or was it not obvious enough?
Lin Xiaoguang wouldn't know that the little secretary had thought so much, so he directly instructed her: "You go and download a starting point to read, and then find a book called "Tianxia Chang'an", reward an alliance leader, and then apply to join the operation team, and tidy up the book review area and chapter review.
Ai Ke was slightly stunned when he heard this, and then quickly came to his senses.
Fortunately, she is also a little bookworm at the starting point, although she is a reader of the starting point girl, but she is no stranger to what he said, and nodded at the moment: "Okay." ”
After thinking about it, she tentatively said again: "Great Sage, are you a fan of this book?"
He nodded: "Not only that, the author is still my girlfriend, and you will help her take care of the book review area in the future." ”
"Oh, okay. ”
Ai Ke didn't know why she felt a little lost when she heard him admit that he had a girlfriend, she didn't think about it so much before she came, but after she came, she couldn't help but start looking forward to it, but now, she really heard the answer she didn't want to hear.
Feeling a little depressed, she walked out of the office and returned to her desk.
Before the end of the afternoon at seven o'clock, Wei Ying walked into the office and reported to him: "Dasheng, as of now, there are 5 million new registered users on WeChat in 24 hours, a decrease of more than 50% compared with the average of the previous 5 days. ”
The goose factory made a move, and it was really extraordinary, and the speed of micro-message registration plummeted by 50%.
According to the original estimate, Weixin raised 630 million RMB, of which 50 million funds were borrowed to be repaid, 11 million community chests were deducted, 50.9 million were paid to Weizhong Venture Capital, and the remaining 524 million was left.
This money for 5 yuan for a user can be exchanged for more than 100 million, and it will be burned out in 10 days according to the average daily addition of 10 million.
But now, the growth rate has been halved, and it is estimated that it will take 20 days to burn the 500 million.
In fact, this speed, adding 5 million new registered users every day, is already very fast, how many people can't ask for it, Lin Xiaoguang now feels that it is less, just because of the high growth rate in the early stage and the increase in the expectation threshold, and now the speed of 5 million is normal.
With an increase of 100 million registered users in 20 days, it is too late for the cat factory to envy.
Wei Ying looked at him frowning slightly, smiled, and persuaded: "Great Sage, the goose factory did not exert its strength in the early stage, which caused the registration speed to be inflated, and now it has entered the new normal of blocking, and the speed of 5 million is already very high, you should be happy." ”
"Okay......" Lin Xiaoguang smiled, it seemed that he really had to look at Shu.
"The data for the first day of the second phase of the Weixin crowdfunding activity has also come out, Great Sage, guess how many?" Wei Ying looked at him with a smile.
He raised his eyebrows, looked at her buttocks wrapped in a professional skirt, and felt the urge to spank his ass, are you itchy buttocks, let me guess?
Noticing his gaze, staying for too long, Wei Ying suddenly retracted, turned slightly, so that he couldn't see his buttocks, and then said: "I'm not kidding you, it's online at 10 o'clock in the morning, and as of now, 7 hours, 100 million funds have been raised, and the number of participants is 110,000." ”
"How much?" Lin Xiaoguang was taken aback.
The second phase of crowdfunding is too popular, the first phase took five days, only raised 16.96 million, and the second phase broke 100 million in seven hours?
Wei Ying repeated it again, and said: "With the efforts of all colleagues in the finance department, the first phase of crowdfunding feedback was distributed at 3 o'clock in the afternoon, according to financial statistics, more than 50% of the 200,000 participants in the first phase of crowdfunding participated in the second phase of crowdfunding, that is, 100,000 people, this part raised 50 million, and the remaining 50 million was raised by the new 10,000 participants." ”
50% of the participants in the first phase of the second phase of crowdfunding, with 25 million feedback funds in their hands, invested 200%, that is, 50 million, this figure is worth studying, indicating that a considerable number of crowdfunders support WeChat.
As for the 10,000 new second-phase crowdfunders, raising 50 million, with an average investment of 5,000 per person, this is even more worth exploring.
Lin Xiaoguang was excited, but couldn't help but wonder: "Why is the retention rate of the second phase so low, only 50%?"
"I think it's the first crowdfunder who is raising more money and intends to wait a few days to get involved on the eve of the start of the A+ round. ”
He nodded in agreement.
Then, he thought of another question, breaking 100 million in seven hours, what if it goes down in 15 days and raises more than 45 billion, the plate is too big, and IDJ Capital and Summit Fund can't eat it?
The guarantee is not a loss, of course, this is just talking, if he really returns the original price, these crowdfunders will probably tear him up.
At the very least, 2x feedback is a must.
45 billion, 1 times 636 million, 2 times 1.27 billion US dollars, the A+ round of financing valuation is calculated at 3 times the valuation of the A round of 1.8 billion, which is 5.4 billion US dollars, 636 million can account for 11.7% of the shares, and the B round of financing valuation is calculated at 2 times the valuation of the A+ round of 5.4 billion, all of which are 10.8 billion, and the 1.27 billion US dollars, 11.7% of the shares, it is good to be able to eat it just by selling.
But at that time, the B round of financing was still a fart, and not a penny could be raised, and it was only given back to the crowdfunders.
......