After Liu Yun heard the report of his subordinates, his first reaction was that this matter was by no means a coincidence.

He thought for a moment and asked, "When?"

Zhao Xudong replied: "It was the time when you went to Taiwan, to be exact, after you released Ding Sanshi's pigeon, he flew directly to Shanghai." ”

After hearing this, Liu Yun showed a wry smile and said, "This is still my responsibility." ”

Zhao Xudong replied honestly: "I think it's very possible. After all, Ding Sanshi is also a big man in the industry, and he was released by Mr. Liu once, so he went directly to Ctrip in anger. It's also a semi-open secret that we don't get along with Ctrip. ”

Liu Yun smiled calmly and asked, "What agreement did these two companies reach in private behind our backs?"

Even if the two companies did join forces, he couldn't see the slightest nervousness.

In Liu Yun's view, only when Ali and Tencent join forces can today's Youyou form a certain threat.

Zhao Xudong's face showed a hint of worry, and said: "Mr. Liu, now on the portal of 163, Ctrip has provided navigation and recommendations. In a conspicuous part of the web page, there will also be some small soft articles about Ctrip. ”

He hesitated for a few seconds, then continued: "This inspiration was actually given to each other by us. After all, Yoyo Holiday Network and Sina.com have done this for a long time. ”

Liu Yun replied: "They have really taken a good step in this step, and they have joined forces for mutual benefit and win-win results." In our circle, if you have a good idea, it is normal for competitors to draw gourds in the same way, so don't worry too much. ”

Immediately, he sighed again and said: "NetEase found Ctrip and wanted to cooperate, but it didn't take over "Miracle World"?"

Zhao Xudong showed a helpless look: "Maybe even NetEase thinks that this broken game has no hope of resurrection, so I don't want to take this mess." ”

Then he paused for a moment and continued: "But I also agree with Mr. Liu's point of view, Yoyo can try to operate "Miracle World" to test the adhesion of our users and the ability to attract players. ”

Liu Yun nodded and said, "Now, among these Internet companies in our Huaxia, except for Youyou, only Tencent has this ability. ”

"The real bug-level products on the market today are Taobao and QQ, and as for Baidu, the number of users has been stagnant because of Google's existence. ”

"But Lao Ma bragged and didn't engage in games, not to mention that Ali's ability to operate games is definitely not as professional as Tencent's. ”

Zhao Xudong deeply agreed, saying: "I think QQ's ability is still underestimated, and its drainage ability is too strong. It can be said that with QQ, Tencent has the ability to turn decay into magic.

I have carefully analyzed that several of Tencent's self-developed games are actually very average in quality, and if they are other operators, there is a great possibility of losing money. ”

Liu Yun then asked, "What if it's us?"

Zhao Xudong replied: "If it were to replace us, maintaining the balance of payments would already be online." ”

Liu Yun flashed his eyes and smiled, "Breaking even? This is already much better than I expected." But then again, Yoyo can appropriately increase the number of its own products, such as mass production, multiple twins. ”

Zhao Xudong frowned slightly, a little puzzled.

Liu Yun continued: "In our industry, there is a company called Perfect Time and Space, their first game is called "Perfect World", and later they have also released online games such as "Wulin Gaiden" and "Red Cliff". ”

In this time and space, because Liu Yun grabbed the game copyright of "Zhu Xian" first, it also made Perfect Time and Space shift its target. "Red Cliff", which was originally launched in 2008, was launched in advance in 2007.

Zhao Xudong is also an elite in the industry, and quickly understood the boss's intentions, and said with a smile: "I understand, these games are almost all portrayed from a template, but the difference is a different name." And many gamers call Perfect Space's games multiple births. But we're going to do that too?"

Liu Yun said with a smile: "Yoyo can't always be so lucky, every game can be a hit." We need to develop a bunch of games in large quantities, efficiently, at low cost, and with a short cycle. These games allow us to cover a large area of netizens of all ages and hobbies, and also enrich our own product line. Of course, we will continue to develop those masterpieces, and these two paths go together, both at the same time. ”

Penguins in the previous life, from terminal games to page games, to mobile games, there are many of them, as for how many there are, it is estimated that even Brother Pony himself does not know.

You can't just take the boutique route.

After Zhao Xudong left, it was Liu Shihua who reported to him.

One of the veterans of Yoyo is now at the helm of the subsidiary Yoyo Technology.

As for the predecessor at the helm, Zhou Hongyi, the heart that wants to start a business and is ready to move can no longer be recovered. It was just July, and as soon as the contract expired, his figure disappeared from the Yoyo Building.

Liu Shihua was very conscientious, and at the beginning of his tenure, he made a statistic of his four products.

The installed base of Yoyo browser has reached 250 million, the installed base of Yoyo Security Guard has reached 230 million, the installed base of Yoyo input method has reached 210 million, and the installed base of Yoyo antivirus software is 150 million.

Liu Yun took the file, glanced at it roughly, and said with a smile: "Xiao Liu, the installed capacity of antivirus software is much worse than the other three projects." The online time of Yoyo input method is much later than that of antivirus software, and it can even catch up. ”

Liu Shihua smiled bitterly and said: "Mr. Liu, the other three products are free, although the antivirus software gives various preferential policies for bundling and raising, but the longest period is not enough for a little more than a year." You also know that our Chinese netizens are used to free things. Let's just put it this way, it's hard to get them to pay for other virtual products other than online games. ”

Liu Yun nodded in agreement.

He knows the habits of netizens very well, such as saying that he prefers online games with cards, tapping on the keyboard on the Internet to reprimand those free online games for making money, but the body is very honest, and he is happy to play those free games.

Those point card games, except for a handful of Warcraft and Fantasy Journey to the West, most of them are out of one and one is dead.

On the Internet, for example, hotel reservations, and airplane ticket reservations must be paid, and most of the virtual products, they have the mentality that they can be free for free.

Entertainment resources such as songs, movies, TV series, and sports competitions are definitely a dead end in this era when they dare to charge.

For example, not long ago, Tiansheng Network spent a huge amount of money to buy the broadcast rights of the popular sports event Premier League in mainland China, wanting to start the era of paid live broadcast, but it was condemned by a large number of fans.

Liu Yun remembers that this was a huge decision-making mistake by Tiansheng Network, because there were few fans willing to pay to watch the Premier League, and eventually the company's economy went bankrupt because of this sky-high contract.

Such a bloody lesson also told Liu Yun that in this era, the behavior of charging for virtual products must be done cautiously.

The characters in online games have a sense of self-involvement. They are willing to pay for it.

Liu Shihua continued: "Mr. Liu, now that the installed capacity of Yoyo antivirus software has reached a bottleneck, it is difficult to increase it significantly. ”

Liu Yun asked with some curiosity: "Our preferential activities are still continuing, there should be a steady stream of new users pouring in, why is it difficult to increase the installed capacity?"

Liu Shihua showed a bitter expression and replied: "It's very simple, most netizens are here for the preferential policy of free one year. Nowadays, there are more and more netizens who have expired the preferential policy, and few choose to renew and pay, and most people have chosen to uninstall this software. Therefore, in terms of installed capacity, it can only be said that one trades off the other, and the increase is very slow. ”

Liu Yun showed a look of surprise, and the words of his subordinates also confirmed his thoughts just now. When it comes to charging for these virtual products, most people choose to quit.

"What is the revenue of Yoyo Technology in the first half of the year?"

Liu Shihua's eyes flashed and replied: "Very good, the profit in the first half of the year reached 80 million, and there is hope to exceed 200 million for the whole year." ”

It's a tiny amount compared to a huge cash cow like Yoyo Games. However, Yoyo Technology has constructed an Internet ecosystem, which is a sharp weapon in the hands of Liu Yun, and its value is not reflected by how much income can be reflected.

Liu Yun nodded with satisfaction and said, "It's a good phenomenon to be able to be self-reliant and generate profits without continuing blood transfusion from the group company." By the way, how much revenue has been contributed by the paid users of Yoyo Antivirus in the past year, have you counted it?"

Liu Shihua replied: "It's counted, it's almost 5 million yuan." ”

A hint of discoloration flashed in Liu Yun's eyes, and he silently said to himself in his heart: Is it only 5 million yuan, this is not much. Paid users of antivirus software are only a tiny fraction of the story.

"I analyzed several of Yoyo's products, Yoyo Games and Yoyo Holiday Network, the group of paying users is relatively high, while the proportion of paying users in Yoyo Technology, Yohai Music, and Yoyo Times is low. Of course, these are made up of the characteristics of the product. If you want to play a game well, you have to pay, and if you want to book a ticket or a room, you have to pay. For the rest of the products, consumption is not necessary, not to mention that everyone is also accustomed to the free consumption model. ”

As he spoke, his fingers tapped lightly on the table, and he finally made up his mind.

"We can go one step further. ”

1. Any game under Yoyo Games, browser, security guard, and input method under Yoyo Technology, YOYO voice under Yoyo Times, Kugou and Qianqian Jingting under Yoyo Holiday Network and Youhai Music. Netizens only need to activate the above items at the same time, and they can get the qualification to use Yoyo Antivirus for free forever without paying.

2. As long as the netizen's Yoyo Pass has a paid consumption record of any two products under Yoyo, you can also get the qualification to use Yoyo Antivirus Soft for free forever.

3. Netizens who meet any of the above requirements but have already spent money to buy antivirus software can be refunded, and the money will be directly transferred to the other party's YOYO wallet. The time starts on January 1 of this year.

Liu Shihua looked at the boss a little dumbfounded, although he guessed that this day would come sooner or later, but he didn't expect it to come so quickly.

Once these three are officially announced, he knows how much of a wave it will cause in the industry. In particular, the third one, users who have already paid can also get a refund process, which is unheard of. Liu Yun seems to want to trample the unspoken rules of the industry under his feet and smash them.

It's been almost two years since Yoyo Antivirus was launched, and in the past two years, the remaining antivirus companies have been decreasing their paying users.

And when this policy comes out, it can almost be announced that from then on, there is no place for them in this market.

Within a few days of his tenure as president of Yoyo Technology, he faced a heavyweight task.

Since then, Yoyo's antivirus software has not been called free, but it is.

As for why Liu Yun didn't directly announce that it would be free forever, and also set various rules and conditions, he had his own considerations.

In this market, Yoyo is already a hegemon, and it doesn't care too much about attracting the hatred of a few more antivirus software companies. Now, Liu Yun needs to use this policy to increase the number of users of Yoyo Pass to a new stage, and improve the user's adhesion by bundling the strategy of choosing antivirus software to be free forever.

Netizens want a permanently free software, I can agree, but there is no pie in vain, at least you should all swipe the mouse a few times and click a few more pages to increase the traffic of Yoyo.

The period of boiling frogs in warm water has come to an end, which is a kick in the door and the most fatal blow to Yoyo.

Liu Shihua took a deep breath and said, "Mr. Liu, after this policy comes out. Yoyo Technology and even the group company behind it will become the target of countless people. ”

Liu Yun replied: "Frankly speaking, all the layouts were for this day, but I didn't reveal it to anyone. For me, if you give up the charging strategy of antivirus software, you will only lose tens of millions of yuan, but we will monopolize this market. What's more, the Internet market is so realistic, it will always be the law of the jungle, and the big fish will eat the small fish. If you don't do this, Tencent and Ali will do the same in the future. We want to completely monopolize this market, so that outsiders have no chance to intervene. ”

Liu Shihua asked: "What if those anti-virus factories join forces?"

Liu Yun smiled indifferently: "It's just a rabble." Once united, all of their products were removed from the shelves at Yoyo Security Guard, and their technicians wanted to change jobs, and Yoyo raised his hands to welcome. ”