Chapter 45 Anti-Guest-oriented

Huaxin Technology's access to the Internet is of great significance to Wang Anran, the Internet is a window, the benign development of enterprises needs to be opened, and the development direction of the international industry needs to be seen.

Spending tens of millions of dollars, and Tsinghua University and the Academy of Sciences jointly built a platform for talent training, plus an interface to the international Internet, this transaction, in Wang Anran's view, is worth it!

This can also be seen as an investment in future R&D.

The R&D investment of IT enterprises is undoubtedly much higher than that of traditional industries.

The well-known Intel, AMD, and Qualcomm basically spend more than 50% of their profits on R&D every year.

The lithography machine giant ASML has even spent 120% of its profits on R&D for several consecutive years, so that ASML's major customers Intel, TSMC, Samsung, and STMicroelectronics have become shareholders of ASML for fear of its collapse.

When Canon spent $2 billion on the research of a new generation of extreme violet lithography machines, it proved that the oxide crystal laser generator light source was unreliable, and the money was not spent.

Since then, Canon has also withdrawn from the research of extreme violet lithography machines, and in 9102, ASML is left to walk at the forefront of lithography machines.

In this regard, Wang Anran has a clear understanding that R&D is the life of an IT company, and in order to pursue newer and more advanced technology, Wang Anran is willing to put all his net worth on it. Of course, he has an advantage that other IC companies do not have, that is, he knows the future development direction of the IC industry.

It can be said that ninety percent of the minefields, he can not go to the minefield.

In his previous life, Wang Anran had participated in the design of the bulldozer architecture, but it was also a detour at that time, the architecture of the bulldozer was based on the ultra-multi-core architecture, using advanced multi-core cache sharing, dual-core component internal data exchange, and integrated memory controller.

Compared with the Intel Core architecture of the same period, the bulldozer architecture simulates the two cores into a core area, and castrates the original core data and instruction processing units, resulting in the bulldozer architecture lagging far behind in single-core processing performance.

And in terms of multi-core, Intel's high-end Core processors also far exceed AMD in performance by virtue of hyper-threading technology that emulates one core into two cores.

It wasn't until AMD withdrew from the minefield of ultra-multi-core, re-designed the architecture, and actively adopted the more mature hyper-threading technology at that time, that it slowly caught up with the pace of Intel.

Of course, AMD's survival is still thanks to the trust antitrust law of the United States, and in the past few years of continuous downturn, Intel has also struggled to knock AMD to death with a stick, and he himself is in trouble.

Later, the tactics of squeezing toothpaste were also helpless, even so, by the time of the third generation of Core, there was still a situation where i3 seconds mainstream, i5 seconds for the whole family, and i7 into slag.

Wang Anran understands that Huaxin Technology is not AMD, and if Intel realizes the threat of Huaxin Technology in the future, as long as there is an opportunity, it will definitely not hesitate to kill the killer.

There is no mercy in the mall!

Jiang Wanmeng is deeply understanding this.

On December 24, 1993, Christmas Eve, Panasonic Co., Ltd. held a grand launch ceremony at the Capital Hotel, inviting more than 100 Chinese and foreign media to grandly release Panasonic's first VCD product.

At the same time, dozens of Chinese and foreign film and television distributors such as Universal Pictures, Warner Films, DreamWorks, Golden Harvest, SB, and Yongsheng appeared at the press conference, and these distributors made it clear that they would simultaneously release VCD film and television products.

The major TV stations in the country are also taking turns to broadcast Panasonic's VCD product advertisements, and for a while, almost all Chinese people realized that Panasonic has released a Niu X product.

Compared with Wan Yan, who made a fortune in a muffled voice, the product has been in short supply, and he has not considered spending this unjust money to publicize it, except that people in the industry know that three months ago, Wan Yan released the world's first VCD, ordinary people don't know at all.

This is not the most deadly, the products of the two companies, let's not talk about the function, in terms of appearance, compared to the stupid big black coarse of Wanyan VCD, Panasonic's products are simply beautiful and a bit excessive.

This shell is made of 304 stainless steel wire drawing process, the various parts are compactly combined, and the height of the table is only 7cm, which is almost half smaller than Wanyan's 13cm, and the processing of all details is also extremely impeccable in the craftsmanship of the island country.

Wang Anran also saw the advertisement, and he didn't expect that Panasonic originally put a smoke bomb, which was actually a delaying tactic.

According to the last Panasonic press conference on the international standard of video decoding format, Panasonic made it clear that it would strive to introduce a VCD solution in March 1994 and release VCD products in the second half of 1994.

At this press conference, corporate guest Philips announced the next generation of single-sided double-layer high-density CD format technical indicators, and Panasonic will be based on high-density storage, joint major manufacturers to develop the next generation of high-definition DVD technical indicators.

At the same time, Wan Yan also received an offer for Panasonic to acquire 70% of Wan Yan's shares at a valuation of 200 million yuan, but the management did not immediately refuse.

After a round of combination punches, Lao Jiang was directly beaten!

5888, this price is a few hundred yuan more expensive than Wanyan VCD, but compared with the brand premium and specific products, Jiang Wanmeng feels that Wanyan's VCD is not competitive.

In fact, the market has begun to prove that since the release of Panasonic VCD 24 hours, Wanyan VCD has not received a new order, and the factory gate is also full of merchants asking for returns.

Lao Jiang lay weakly on the boss's chair, and the sales department had already come a few times to ask the general manager for his opinions on the handling of returns.

Jiang Wanmeng's mind was in chaos, he tried to calm himself down, but his thoughts still couldn't be concentrated.

"It's too ruthless, it's too ruthless. ”

Panasonic hit Wan Yan's seven inches directly.

Although the VCD sales in the last few months were very good, there were tens of millions of turnover every month.

However, in addition to repaying bank loans, almost all of this money was invested in product research and development and production line plant construction.

Wan Yan has no money in her account right now.

The research and development of the new CVD has entered the final testing stage, but there is no money and it cannot be produced.

For a while, Jiang Wanmeng had a feeling of being cornered, and then thought that Panasonic's next-generation products were being planned, and a few months later, the DVD in Panasonic's mouth came out, and the nuclear bomb VCD in Wan Yan's hand could compete? Old Jiang suddenly felt unconfident......

......

Yenching Hotel Restaurant.

Jun Oshima is very satisfied with the results of today's press conference.

Katsuo Nakamura saw that Jun Oshima was in a good mood and said: "Oshima-kun, the Christmas offensive is working very well, and when it is exposed in the media tomorrow, Panasonic's VCD will be popular all over China."

According to the forecast of the sales department, the end of the year is also the time when the Chinese people's desire for consumption is the strongest, and I think that the sales department will definitely hand in the answer sheet to the satisfaction of the head office. ”

Jun Oshima shook his head and said, "Nakamura-kun, do you think that Panasonic spent such a big price on publicity, just to make Panasonic VCD sell more?"

“......”

"So much publicity and distribution expenses, if used in mature European and American markets, will create greater value. ”

"That'...... Oshima-kun, why did you decide to launch the first product in China? And announce the DVD technology that we haven't established at all?"

The corners of Oshima Jun's mouth rose, he took a sip of sake, and said slowly to Nakamura Katsuo: "Nakamura-kun, I suggest you take a look at a book, called Thirty-six Strategies, which has a small story called "Anti-Guest-oriented", which is very interesting......"