Chapter 21: Answering the Trill in Danger (2)
So the martial arts instructor discussed with the two to see if they could participate in the two roles. Qi Bin Xuan doesn't care, anyway, he is also distracted, and by the way, he can also act, but no one in the tea house at home takes care of it, so he called to consult Qi's father, and of course Qi's father raised his hands and feet in agreement. Luo Hongyi was originally waiting for Lu Yuwei to come back, and she didn't care what work she did during the period, as soon as she heard that there was a lot of salary for filming, she agreed, and she took a long time.
After that, the martial arts instructor hurriedly contacted the director, and after learning that two very suitable actors had been discovered, the director also rushed over. After the director came, he also participated in the filming of the advertisement for "Liangshan Kung Fu College", and also made an advertisement for his "Chinese Husband" movie behind the advertisement. The director is also very satisfied with the acting skills of the two. For this reason, the director also pushed away the previously determined heroine. The former heroine is very dissatisfied, and as for how the director deals to appease, I won't say much.
Fortunately, Qi Binxuan didn't have many scenes, and he was almost able to finish filming in two or three weeks. On this day, Qi Binxuan was putting on makeup, because Qi Binxuan was going to play a role of forty or fifty years old, and he himself was only in his twenties, so he needed a makeup artist to dress him up more agely. His phone rang while he was putting on his makeup.
Seeing that it was an unfamiliar number, Qi Binxuan asked after connecting, "Hello, who are you looking for?"
"Qi Binxuan, I'm Brother Desert. β
"Ah, Brother Desert, thanks to you. Since you posted the video on the vibrato, our tea house business has improved a lot. What, what's the matter with your call?" Qi Bin asked after a few words of compliment.
"I've got a problem and want your help with some ideas. Brother Desert then recounted the general situation that he was admitted to the Trill Company, that the Vill Company was sniped by the Small Vision Company, and that the Trill Company was preparing to fight back, and that the heavy responsibility was placed on him, a new employee.
After Brother Desert finished his introduction, he asked, "What do you think I should do?" Help me, I'll invite you to dinner after the matter is completed." β
Qi Binxuan answered the phone, and the makeup artist took care of his hair. Qi Binxuan laughed after listening to Brother Desert's complaint and said, "I understand, you mainly want to increase publicity and attract popularity, right?"
"Yes, yes. β
"Isn't that similar to shooting an advertisement?"
"You can't shoot commercials. First of all, this method is a bit outdated, and compared with the method of small vision, shooting advertisements is a bit low-level. Then there is the lack of funds, how expensive those advertisements are in prime time. β
"I know, in fact, I appreciate the means of Xiaoshi, hundreds of millions of dollars sounds a lot, in fact, there is still a distance from the current golden segment advertising king, but the effect of sending it to the participants is really leveraged. Each video can really have thousands of dollars, and I also want to shoot a few to earn some pocket money. Qi Binxuan quipped.
Brother Desert explained: "That's impossible, those rewards will be issued at most a hundred thousand." I estimate that we also have to exclude management and operation costs, labor costs, etc., plus layers of screening, ordinary people can get very little. But I can't stand blind obedience. I have nothing to look at.,A lot of them are plagiarized from Xiaoshi's creative remakes.,And when I look at the comments.,It's all a message 'remember to comment on each other'.γ It's not clear that it's just a click and a rush to the money. Porridge is more meat and less meat, and in the end, it is just a matter of cheapening the company and improving its publicity. β
"That's right. That's why I appreciate the way I look at it. And the talent show is also good, although it is old-fashioned, but it can't stand people have a platform, and the cost is low. β
Brother Desert said anxiously: "Big brother, I'm here to ask you for ideas, not to hear you praise us." If you continue to say that, I feel that my future is bleak and I want to quit. β
Qi Binxuan hurriedly comforted: "Look at you, don't worry." I said I admired the means of undersight, but didn't I say that I didn't have the means to promote myself?"
"Really, but let me say first, I don't have a lot of money to work with. β
Qi Bin said disdainfully: "Propaganda still costs money? Let me make maybe I can still make money." β
"What are you going to do?"
Qi Bin said solemnly: "Make a movie." β
"Make a movie?" Brother Desert was a little anxious when he heard this, and said, "If you don't have any ideas, you can't talk nonsense." I know you're making a movie right now, and you can't just let us make a movie too. β
Qi Binxuan was surprised: "Huh, you also know that I'm making a movie." By the way, you asked my dad. Okay, don't worry. This is not nonsense. I thought about this when I was in college. That's my trick at the bottom of the box. If you do, you'll have to treat me to a big meal. I can say okay, I want to eat abalone and lobster. β
Qi Binxuan looked like he wanted the other party to have a treat, but in fact, he was giving the other party a dose of reassurance. If you have a bad idea, are you embarrassed to let you eat abalone and lobster?
Brother Desert also calmed down at this time and said, "As long as you pay attention, it's no problem." β
"The idea is definitely fine. Do you know what the highest level of advertising is?"
"What's it?"
"It's just making movies. Qi Binxuan said: "Just those dozens of seconds of advertising on TV can make the audience remember a name, it's too clichΓ©." Movies are different. When I listened to the teacher's lecture at school, I found out that it was still the movie advertisement that was deeply rooted in the hearts of the people and had a lot of publicity. Have you watched CEO?"
"Nope. Brother Desert shook his head and said, only then did he realize that he was on the phone, and he couldn't see the other party when he shook his head.
"Then I suggest you take a look at it later. The film is based on Zhang Ruimin, CEO of Haier Enterprises, and tells the story of an entrepreneur's struggle. You probably don't understand what it means. Let me give you an overview of the points from the movie. Qi Binxuan paused, and then said: "I remember that there was a passage in which Haier refrigerator factory produced some substandard products, and the employees felt pity at that time and wanted the factory director to dispose of them at a low price, but the factory director resolutely smashed all these refrigerators. This gives the audience the impression that there are no substandard products flowing to the market for Haier refrigerators. There is also a scene where an American commented that the traditional freezer was too deep and inconvenient to rummage through things, and suggested that there should be a drawer underneath. So Haier people worked overtime and produced a prototype in 17 hours overnight. This also gives the impression of a company that is responsive, up-to-date, and able to listen to a wide range of users' opinions. β
At this time, the makeup artist motioned to Qi Binxuan to change his posture to facilitate makeup. Qi Binxuan adjusted his posture and continued: "There is another point that I still remember vividly, when the reporter and the manager had a conversation, which roughly means that it takes about two years to develop a new product in Europe, one year for South Korea and RB, and only three months for Haier. Do you think that if you advertise it, you will introduce these things? I'm afraid I won't have time to show a few prototype pictures. In this movie, the bright line is to introduce the history of the struggle of entrepreneurs, but isn't the dark line to promote Haier's products and Haier's corporate culture? Let the audience have a deep understanding of the enterprise. I think if the audience who has watched this movie, if they buy a refrigerator, they must think about buying Haier first. β
After speaking, Qi Binxuan heard the voice of "En" from the opposite side. Then Qi Binxuan looked through the makeup mirror in front of him and saw that the makeup artist was also nodding. said in my heart, eldest sister, can you concentrate on makeup.
Qi Binxuan continued: "I like Haier's propaganda method very much. Maybe you haven't watched "CEO", but you've always watched "Haier Brothers", right?"
"That's the same? I didn't react at once. β
"That's right, this is the cartoon invested by Haier. And didn't you notice that the picture on the Haier refrigerator when you was a child was the Haier brothers? How good this cartoon is, every cartoon is subtly talking about the word Haier, and you don't know it yourself. When I arrived at the mall, it was the same electrical appliance, and other brands heard of it for the first time. Haier: I know, I'm familiar with this. How many times did you hear this word in cartoons on TV at that time?" Qi Bin said with a smile.
Before Brother Desert could speak, Qi Binxuan said again: "Of course, this kind of thinking is not unique to Haier. Do you remember the Transformers cartoons?"
"Of course. β
"It is said that because Transformers toys did not sell very well when they first entered the U.S. market, this cartoon was made, and it became a big hit, and sales went up all of a sudden. β
Brother Desert thought for a moment and agreed: "What you said makes a lot of sense. Listening to you, I don't even feel like I can make movies anymore. β
Qi Binxuan continued: "And you have another advantage in making movies. There are so many vibrato users, if you choose one of them to make a movie with high popularity and good looks, I think they are very willing to come. And the asking price is not expected to be too high. β
Brother Desert nodded yes.
In the end, Qi Binxuan said something that needs to be paid attention to: "Although this movie is for advertising, it is better not to arrange it as didactic, it is better to arrange it as entertainment." After all, your positioning is different. Then there's the fact that you have to write a good script. A good script is half the battle. "Crazy Stone" made a deep impression on me, with its ups and downs. I feel that most of the success of this movie is the excellent script. β
Brother Desert said, "I'll pay attention. By the way, when will you finish filming? I'll make a plan for the leader first, and then I'll contact the script creation after it's approved. I'll be back and I'll talk to you about the details. β
Qi Binxuan thought for a while and said, "It is estimated that it will take a few days." I'll contact you when I'm home. Okay, hang up, I'm going to have to start filming. β
After Qi Bin hung up the phone, the people in the dressing room were boiling. One by one, they all said that Qi Binxuan could really fool, and he was stunned that he couldn't find the north when he said it. Qi Binxuan said modestly: "Where, I have to learn from my predecessors." The seniors are the real big fools. β
The beautiful makeup artist who put on Qi Binxuan said: "I said Binxuan, if that friend of yours really makes a vibrato movie, tell me about getting a role and let me go too." β
Qi Binxuan said suspiciously: "What are you going to do? Could it be that our crew didn't work after filming this movie, do you go there to put on makeup?"
"No, I can do makeup. You see, I'm also a tremolo player. Saying that, the makeup artist showed Qi Binxuan the vibrato video on his mobile phone, and saw that all of them were the makeup artist's own appearance after makeup, including white girls, star girls, and even some male stars, but they didn't have their own prototypes.
Immediately, Qi Bin bowed and worshipped: "Eldest sister, I really admire you." Rush you this technique, no problem. If I were to make this movie, I would have them make a character tailor-made for you. β
After finishing speaking, Qi Binxuan squirmed again and said, "But eldest sister, if I get married, can I let my daughter-in-law learn makeup from you?"