Chapter 626: Open Equity
After the models of several sedans were confirmed, Chen Dahe did not ask about the confirmation of the models of the two sports cars, Lamborghini and Maserati.
Frankly speaking, the appearance of sports cars at this time is actually not easy to see, most sports cars always feel a little childish in his opinion, even the most classic Ferrari, so let Marcelo toss them, as long as they don't make it too bad, and with the strength of the design team led by Marcelo, this is obviously unlikely to happen.
In addition, he did not plan to take out several classic models such as Ravinton and Aston Martin ONE-77 to Lamborghini, and now is not the time, first to beat the momentum of the Third Automobile Group, and wait for the global economic recovery in the future, when the real start to sprint to the sports car market, as for Maserati, a single president series is enough to eat for decades, just let it be, and there is no need to meddle at all.
"Since it's all confirmed, let's implement it according to today's decision," Chen Dahe leaned on the back of the sofa and crossed Erlang's legs and smiled, "In addition, as for the gradual completion of the integration of car culture as you said, we must also come up with a specific plan, I hope that one day, all these car brands will become our own, not theirs!"
"Ten years!" Marcelo stretched out two slaps, "I am making a plan in this regard, and I plan to completely get rid of the old car symbols through renewal within ten years, and create a product that truly belongs to the Third Automobile Group!"
Chen Dahe nodded, saying that it was acceptable, as a product with a long life cycle like a car, ten years is not a long time, and he can afford to wait.
Marcelo packed up the drawings on the table, put them back in his briefcase, and took out a few pieces of paper and put them in front of Chen Dahe.
"Boss, I still need you to confirm the logo of the Ifa car. ”
Car logos?
Chen Dahe blinked, almost forgot about this stubble, a good car logo on the improvement of the grade of the car is very obvious, but, when he picked up these drawings, looking at a more complex car logo pattern, it seems to be a little dizzy.
Lao Ma is worthy of coming out of the UK, and he likes to get some bells and whistles, what does this pattern represent, and what does that line mean, it sounds really lofty, but Comrade Chen doesn't like it.
His eyes swept over the car markers, Chen Dahe didn't even bother to read the annotations, frowning and thinking about something.
Marcelo and Jerome did not bother him, and after thanking the servants who had come to serve tea, one of them waited for the boss's decision with a cup of black tea.
Looking at the renderings of the new design on the manuscript paper, Chen Dahe's mind was searching for all kinds of new car logos that appeared in the world in the future, thinking about it, and finally fixed on the two icons.
He was about to speak, when Marcelo suddenly said, "Boss, in addition to Ifa, we also need to prepare a car logo for the panda, do you have a general design direction for this?"
"Panda?" Chen Dahe came back to his senses, by the way, it was the model that was originally intended to be used as an Austin minicar, and Marcelo suggested that it be made into an independent car series, in this case, a new logo was indeed needed.
Removing another car logo from his mind, picking up the drawing board again, Chen Dahe drew two car logo patterns, "I have an idea, maybe I can use these two logos." ”
One is plagiarism, the other is original, if it is not suitable, let the old horse and them redesign, anyway, he will not use that kind of dazzling thing.
Pointing to the first icon, Chen Dahe said, "Yifa, the first letter is I, I borrowed the image of the flagpole and designed it as a vertical line, but add a dark color at the bottom, or slightly highlight a little bit, on behalf of the flagstand, and at the same time, it also means that Yifa Automobile has become a new generation of benchmark in the automotive industry, what do you think?"
The car logo of the Great Wall EY in later generations, although he didn't like that car, but this car logo really liked it, at least it looked very tall, and it felt like a high-end car, so he took it directly.
The bosses have spoken, what else can they say?
Marcelo mourned for two seconds in his heart for his colleagues who were working overtime in the design department, and immediately clapped his palms and said, "Very good meaning, and the car logo looks simple and noble, it can be associated with Ifa at a glance, and it is also worthy of Ifa's high-end model positioning, I think it can be used!"
It turns out that the boss likes this simple design, well, you should pay special attention to this when designing in the future, however, this car logo is really good, although it is not as gorgeous as the patterns you brought, but it has a charm, and it can be used!
It's just that the boss's design talent has reached this level?
Seeing that Marcelo had no opinion, Chen Dahe turned his attention to Jerome again.
"Well, although I don't understand design, from the consumer's point of view, this logo is really attractive, and I approve of it!"
Just kidding, even Marcelo knows how to tout, how can he be in the opposite tune!
Chen Dahe smiled slightly, this pattern has passed, then look at the next one.
"The outer frame is an almost circular oval, representing the abstract head of the panda, and in the middle is a bamboo leaf shape that is blown up by the wind and bent upward, which represents the bamboo that the panda loves to eat, and indicates a positive attitude, and the tenacious vitality of the evergreen in all seasons.
Uh, Marcelo blinked, compared to the first sign just now, this is obviously much worse, could it be that the boss's inspiration was used in Ifa?
Well, it's not too much anyway, since it was designed by the boss himself, as long as it can be used, then set this!
Say yes right away.
Seeing that Marcelo thought for a few seconds, but finally agreed, Chen Dahe also breathed a sigh of relief, after all, this is the first time in his life that he has engaged in originality, whether it is really so good or not, it is okay to pass with some face.
Jerome naturally had no opinion and continued to vote for approval.
After discussing the matter, Chen Dahe left the two of them at home for dinner, and then arranged for a car to send Marcelo to leave first.
As for Jerome, he said that he had something to talk to him about alone, so he led him to his study.
"Is there anything important?" Chen Dahe walked to the wine cabinet and poured two glasses of red wine, handed one to Geralt, then walked to the sofa and lay down, looked at him and smiled, "I remember that everything is normal in the work report you submitted, it was an emergency?"
"Yes," Jerome nodded, holding the wine glass in his hand and not drinking, his face was a little solemn, "Very important matter, I only received the news this morning, so it was not written in the report, and besides, this matter is not suitable to be written, so I can only interview you." ”
Seeing Jerome's serious expression, the smile on Chen Dahe's face gradually faded, and he sat upright, looked at him and asked, "What's the matter?"
"Open equity!"
As soon as Jerome opened his mouth, Chen Dahe was startled, opening up the equity? What kind of company's equity? Could it be the Third International Bank?
Who is eyeing him? Do you want to be so unlucky, you were kicked out of the United States only the year before last, and now you have to be driven out of Europe again?!
Although he was very apprehensive, Chen Dahe still calmed down, let's listen to what Jerome has to say first, maybe the situation is not so bad.