Although the recording of the first episode of "A Bite of Life" ended quickly, the follow-up production still needs to be carefully polished.

The videographers recorded as many as eight hours of footage, and the post-editing had to edit those eight hours of footage into a finished product of about 45 minutes, which means that most of the lengthy and boring content would be removed, and what was left was the essence.

And these essences of the content can not be directly presented in front of the audience, but also with music and narration, filming is only one of the most basic work of making a documentary, and the greater workload is still after filming.

Under the urging and cooperation of Chen Zhe and Meng Xuehua, the first episode of "A Bite of Life" was finally edited gradually, and a few days later, the choreographers happily submitted the first episode of "Nature's Gift" to Chen Zhe for review.

Chen Zhe and Meng Xuehua sat in the office and played a sample of the first episode.

As the melodious and soothing music plays, the first episode of "A Bite of Life" slowly plays.

The story begins in the deep mountains and old forests in the southwest, and the guide, Uncle Nima, gets up before dawn, lights the yellow and flickering oil lamps at home, and then puts on clothes, packs bags, and walks to the primeval forest in the distance.

The camera is soothing and relaxed, and the natural features of the primeval forest are perfectly presented in the shot.

At that moment, the narrator rang out.

"Uncle Nima is an ordinary ethnic minority laborer living in the southwestern borderland, he has lived here for generations, and as a native, Uncle Nima knows the land better than anyone......

Every morning before dawn, Uncle Nima wakes up, and he wants to go to the mountains and old forests to pick today's food.

Matsutake mushrooms and winter bamboo shoots are his goals, and these precious ingredients are the most precious food in the village for generations......"

After a long journey, Uncle Nima came to the depths of the forest and found the first matsutake mushroom.

The side sounded again:

"After a lot of hardships, Uncle Nima finally found matsutake mushroom, the scientific name of matsutake mushroom, also called Taiwan mushroom, belongs to the mycorrhizal fungus of pine oak and other trees, with a strong fragrance.

Uncle Nima's eyes lit up with happiness when he saw this old acquaintance, because he knew how delicious and tempting this matsutake mushroom was......"

Seeing this, deputy director Meng Xuehua nodded with satisfaction, she felt that the program was very well produced, the music was very good, and the voice and copywriting of the narrator were excellent.

Although such a documentary is filmed, although I dare not say that it will definitely become popular, at least the quality is very good.

But Chen Zhe, who was sitting on the other side, had his eyebrows furrowed and his expression solemn at this time.

He is unhappy with the narration in this episode.

The point is not that you are not satisfied with the voice of the narrator, but that you are not satisfied with the copy.

The copy read aloud next to him made him feel boring and lacked such a unique taste.

In the world before his rebirth, the reason why the famous food documentary "A Bite of China" was able to sweep the country and become a phenomenal giant variety show was not only due to the novelty of creativity and shooting techniques, but also the copywriting played a very important role.

The copywriting of "Tip of the Tongue" is read out through the narrator, which has enough charm to stimulate the audience's desire to watch, and even stimulate the audience's appetite.

This special style of writing is even called "Tip of the Tongue", which makes many people scramble to imitate, and it can be said that the success of the "Tip of the Tongue" series is largely inseparable from the copywriting.

But now this issue of "Life on the Tip of the Tongue" supervised by Chen Zhe is really too mediocre.

Thinking of this, Chen Zhe frowned bluntly and shook his head: "No, the production of this issue is not good." ”

Hearing this, several choreographers and directors involved in the production were frustrated, and at the same time there was a sense of confusion.

Meng Xuehua was even more surprised: "What's the matter? Director Chen thinks the quality of this issue is not good, but I think the quality is okay...... The shots are good, the pacing is good, and the background music is pretty good...... What the hell is not going to work?"

Chen Zhe first nodded in approval and said: "That's right, the shots, rhythm and background music of this issue are indeed good, which is worthy of recognition and praise, but the copywriting next to it is too boring, which makes people look boring." ”

After Chen Zhe said this, a young girl in the choreographer was a little angry.

Because the copywriting of this episode was written by her, and she stayed up late for two days and worked overtime to write it.

Originally, she had always been known as a talented woman when she was in school, and she studied Chinese in college, so she was very confident in her writing and could not tolerate others saying that it was not good at all.

Now when I hear Chen Zhe say that her copywriting is boring, the little girl is a little unconvinced.

In addition, Chen Zhe's age is actually not older than this choreographer, and even a year or two younger than the choreographer, this girl was arrogant for a while, and couldn't help but retort:

"Director Chen, I wrote this copy, what's so boring?"

Chen Zhe didn't get angry when he saw the little girl stand up and refute, and said calmly: "These words have a bit of a flat and straightforward feeling, especially when describing matsutake mushrooms, they are completely popular science, and they don't write the kind of delicious matsutake mushrooms at all, which is of course tasteless." ”

Speaking of which, Chen Zhe replayed the part just now.

The narrator's sonorous voice sounded, and it was the article written by the female choreographer who recited it:

"After a lot of hardships, Uncle Nima finally found matsutake mushroom, the scientific name of matsutake mushroom, also called Taiwan mushroom, belongs to the mycorrhizal fungus of pine oak and other trees, with a strong fragrance.

Uncle Nima's eyes lit up with happiness when he saw this old acquaintance, because he knew how delicious and tempting this matsutake mushroom was......"

After playing this segment, Chen Zhe said: "Look, you just popularized the alias of matsutake mushrooms and its types, and then said that Uncle Nima knows how delicious and attractive this kind of matsutake is."

But how tempting is this mushroom? It's not expressed in your copy. ”

After listening to this, the female choreographer was still not convinced, and quibbled: "But...... But...... But I've already highlighted the alluring and delicious nature of this matsutake mushroom through Uncle Nima's expression......"

Chen Zhe said critically: "This is not enough. ”

At this point of argument, the female choreographer was also anxious, and stomped her feet and said: "Then how do you say you want to change it? I write this way when I write copywriting, and I always write like this!"

Chen Zhe smiled, still not angry.

He knows that narration like "The Tip of the Tongue" is not something that can be written by any choreographer, and that the famous "Tip of the Tongue" contains a love for life and a reverence for ingredients.

Chen Zhe didn't argue with the female choreographer anymore, but slowly opened his mouth.

"It's better to write like this - from the moment you step into the primeval forest, matsutake mushrooms and winter bamboo shoots, two precious ingredients in the deep mountains and old forests, have become an inseparable part of Uncle Nima's life.

Wise people in the southwest know that even if they are separated by a mountain beam, the food they produce is completely different, such as matsutake mushrooms and winter bamboo shoots, each with its own charm.

Matsutake mushroom is undoubtedly the crystallization of the love between tree roots and water, and the tacit combination of nutrition and deliciousness allows this unique fungus to take root and sprout in the dark corners, and exude a unique fragrance in the air.

Bamboo shoots are the product of chance, the sweet blend between spring rain and nature, it comes to the world in this most sudden way, quietly bringing the freshest taste to everyone who is destined to discover it carefully......"

Because he has watched "The Tip of the Tongue" several times in his previous life, and many people on the Internet have ridiculed the imitation of this famous "Tip of the Tongue", Chen Zhe is already familiar with the "Tip of the Tongue", and as soon as he opens his mouth, he knows that it is the old "Tip of the Tongue".

You don't need to make a draft at all to say this, you can just come it at hand.

And after listening to Chen Zhe's "creation", Meng Xuehua and several choreographers were stupid!

Because this narration is so exciting!

Compared to the previous narration, this time the narration is beautifully written, the metaphors are novel, and most importantly, there is a faint flavor between the lines.

That's the taste of pretending!

Chen Zhe's copywriting is simply full of flavor!

In short, it's inside!

Meng Xuehua was stupid, the choreographers were stunned, and the female choreographer who was quibbling before was even more convinced!

Meng Xuehua couldn't help but applaud at first:

"Director Chen, this copywriting is so talented!"

The choreographer who refuted before also nodded and said, "That's right, this copy is really well written, and it is indeed much better than my one." ”

Another choreographer also said: "When this copy is written, I think the audience will feel very appetizing." The matsutake mushrooms and bamboo shoots in the original shot look even more delicious. ”

Chen Zhe smiled lightly and said, "That's right, since the ingredients are excellent, then our copywriting must not be inferior." "A Bite of the Tongue" is a food documentary, and the meaning of this kind of documentary is to record the deliciousness and excitement of food.

Isn't it a waste if our narration can't portray the beauty of the food?"

Meng Xuehua nodded and said, "Director Chen is right, it seems that only your copywriting can be worthy of the material we shoot......"

The female choreographer also said sincerely: "Indeed, Director Chen, the copywriting you wrote is much stronger than the copywriting I wrote, it seems that I still have a lot to learn, in comparison, the copywriting I write is really boring." ”

Chen Zhe smiled and said encouragingly: "Don't be too discouraged, I actually suddenly had the inspiration to write this style of copywriting."

If you work hard, I think you can write the same wonderful copy.

As for the copywriting for this issue, I will create it myself for the time being. ”

Everyone nodded their heads and had no opinions.