Chapter 435: Blue Illusion's Crisis!
Lin Yinhan sat in the office, absentmindedly looking at the documents in his hand. In the past two days, she has been a little restless. Maybe it's missing Luo Qianfan who is far away in Yanjing!
She put down the papers in her hand, walked to the window, and looked outside, a flash of melancholy in her eyes.
It has been a while since Luo Qianfan left Jinghai. Although the two often talk on the phone, they can't make up for the missing of each other. This made Lin Yinhan feel that life was a little boring.
From the original marriage contract to the current morning thoughts, the two have experienced too many ups and downs. Therefore, their love is difficult to express in words.
When Luo Qianfan did not appear, Lin Yinhan was a rich woman with both beauty and wisdom. It's cold to meet anyone.
It was Luo Qianfan who melted her cold heart and made her experience the taste of true love.
Perhaps, Lin Yinhan himself couldn't believe that he would fall in love with Luo Qianfan. However, who can say for sure about fate?
"Are you doing well?" Lin Yinhan looked at the sky, Luo Qianfan's figure appeared in his mind, and muttered to himself.
"Wow......" A knock on the door interrupted Lin Yinhan's thoughts.
"Enter. Lin Yinhan reacted, his lips rose lightly, and he spit out a word.
"Click. The door was opened, and Miao Xiaoxi walked in with an ugly face with a step on the information.
"Xiaoxi is here, sit. Lin Yinhan raised his eyes slightly, looked at Miao Xiaoxi and said.
Miao Xiaoxi nodded slightly, sat opposite Lin Yinhan, and put the information in his hand on the table.
"What's wrong, your face is so bad?" Noticing Miao Xiaoxi's abnormality, Lin Yinhan asked slowly.
"Mr. Lin, you better see for yourself!" Miao Xiaoxi pursed her lips, a touch of helplessness appeared on her pretty face, pushed the information in front of Lin Yinhan, and said.
Seeing Miao Xiaoxi's appearance, Lin Yinhan also felt that things were not simple. Without further ado, I immediately picked up the information and flipped through it.
The content on the information is the recent financial situation of Meixun. There are also reports from the sales department, which are sales data on various products.
Lin Yinhan looked at the information in his hand, his face changed slightly, and his gaze became solemn.
The data shows that the sales volume of blue fantasy electronic products has dropped significantly. And, a lot of customers have been reduced.
Mr. Lin, some foreign cooperative agents, have also decided to give up the agency rights of blue fantasy products. I don't know what went wrong. Miao Xiaoxi sighed and said helplessly.
"What?" Lin Yinhan heard this, his pretty face was covered with a layer of frost, his lips were lightly raised, and he asked, "Give up the agency of blue fantasy products?
Miao Xiaoxi bowed slightly, and said slowly: "That's right, they haven't bought for a long time." I called and communicated with them and they just said that it was still in stock. Yesterday I called them again to find out what was going on. However, some agents have already stated that they want to terminate their cooperation with Meixun. ”
According to the data, the sales volume of blue fantasy electronic products decreased by 70% compared with previous years. It has seriously affected the normal operation of the company. This made Lin Yinhan feel an unprecedented crisis.
"You bring me the quality inspection report of the Blue Illusion product. Lin Yinhan's beautiful eyes showed a hint of anger, and he said, "We have put a lot of effort into the Blue Fantasy product. Blue Fantasy products have been in short supply in the market. There must be a reason for the sudden drop in sales, and we have to find out. ”
At this time, Lin Yinhan knew that he had encountered a problem. She calmed down, relying on her knowledge of the market, and wanted to analyze and control this sudden crisis.
"Mr. Lin, those cooperative agents are a group of mercenary villains. Miao Xiaoxi sighed and said, "What is the reason for them to be completely shaken?"
"We are businessmen, and businessmen are profit-oriented, I can understand that. Lin Yinhan's face was slightly raised, and he said with a sneer: "Blue Fantasy products are the main lifeblood of our company, and what we need is not the charity and mercy of others, but to occupy our own place." ”
Miao Xiaoxi shook her head helplessly and smiled bitterly.
Lin Yinhan continued: "We have very strict requirements for the quality of our products. Therefore, most likely it will not be a matter of quality. Another reason is that there are other products that have become competitors to Blue Fantasy products. Perhaps, that kind of product is not too good quality, and the only thing that can make agents tempted is more profits. ”
"That must be a Ruiqi product. Miao Xiaoxi looked at Lin Yinhan and said, "There is an extra Ruiqi electronic product on the market." ”
"I think I've heard of this brand somewhere. Lin Yinhan nodded slightly and said.
"The price of this Ruiqi brand electronic products is low, and compared with the price of our products, it is much cheaper. Miao Xiaoxi took a deep breath and analyzed: "Moreover, the performance and quality of the product are not lower than those of Blue Illusion." As soon as it enters the market, it will be vigorously promoted, and it will be sold both abroad and domestically. ”
"What, it's a lot cheaper?" Lin Yinhan was slightly stunned when he heard this, and an incredible look flashed in his eyes, and asked, "Then what profit is there to talk about? ”
"That's what I don't understand. Miao Xiaoxi nodded slightly and said, "Businessmen are all for the purpose of making profits, and they will definitely not make money at this price." ”
Lin Yinhan's face is not very good-looking, although she is not afraid of normal brand competition, but this kind of price war makes her daunting.
In terms of the needs of the electronic market, not every brand can compete with the Blue Fantasy brand. This is also the reason why many people act as agents of blue fantasy electronic products.
The emergence of this Ruiqi electronic product has threatened the normal operation of blue fantasy products.
"If you don't make money, can you still produce?" Lin Yinhan's brows tightened, and he said: "Perhaps, they are just to grab the market." After a while, the price will go up. How can you do a business that has not been profitable for a long time?"
"Let's be patient and see how long they can last. Miao Xiaoxi asked lightly.
"In the domestic electronic product market, blue fantasy products occupy a dominant position. Lin Yinhan pursed his lips and said, "The person who came is not good!"
"Not for the purpose of making a profit, and even in order to defeat the blue fantasy product, he does not hesitate to lose money. Who has such great ability?" Miao Xiaoxi sighed and said.
Lin Yinhan's heart was also very confused. Businessmen focus on making money, and they don't hesitate to lose money, but they also want to compare Blue Fantasy. This is a thing of injuring a thousand enemies and injuring eight hundred, who would be so brainless?
"No, it's not brainless. Lin Yinhan's eyes flashed, and he said, "This time, we are in trouble, and it is not so simple. ”
"Huh?" Miao Xiaoxi looked at Lin Yinhan puzzled, and asked, "What do you mean?"
"When did Ruiqi Electronics appear?" Lin Yinhan asked as he looked at Miao Xiaoxi.
"Hmm...... It seems to be the beginning of the year. Miao Xiaoxi thought for a while and said.
"At the beginning of the year?" Lin Yinhan's face became a little solemn, and he said, "It seems that Lan Xuan is being targeted." ”
"What do you mean......" Miao Xiaoxi seemed to think of something, glanced at Lin Yinhan, and asked in surprise: "This is unlikely, right?"
"The brand established at the beginning of the year, even if the price is low, it is impossible to sell it both at home and abroad. Lin Yinhan pursed his lips and said: "The original blue fantasy product was wasted for a lot of effort before it went abroad. How can a newly established electronic brand sell well abroad in such a short period of time?"
"Makes sense. Hearing this, Miao Xiaoxi nodded slightly and responded.
"Being able to put Blue Fantasy products in crisis is enough to see how powerful they are. Lin Yinhan clenched his silver teeth, sighed, and said, "What kind of character is behind this Ruiqi electronic product?"
"Hiss~" When Miao Xiaoxi heard this, she couldn't help but gasp, and asked, "Who knows?"
"Monopoly?" Lin Yinhan smiled disdainfully and said, "No one can monopolize the market, what do I think they want?"
"Next month, Blue Fantasy has a new product on the market that can attract the needs of the masses. Lin Yinhan picked up the thermos cup on the table and took a sip of water. There was a look of calm in Mei's eyes, and she continued: "It seems that you can only fight hard. This product should be sold at a reduced price to increase the brand's awareness. Let's see if we can alleviate the current situation. ”
"This ...... Isn't there something wrong?" Miao Xiaoxi frowned slightly, and said with some embarrassment: "If the price is lowered, we won't be able to make much money, and it is also dangerous." It's a bit ...... to throw money at advertising."
"It's just as risky that we don't look for business opportunities and sit back and wait. Lin Yinhan said in a firm tone: "In the past, the sales of products were hot, because Blue Fantasy is a recognized brand, so it can be recognized by the public." ”
"It's different now, Ruiqi has threatened our interests. In order to take care of the big picture, we had to cut the price. Lin Yinhan's beautiful eyes flashed with determination, took a deep breath, and said lightly: "After all, Blue Fantasy is an old brand, and many people recognize it, which has an advantage over Ruiqi." Let's use a product first to suppress Ruiqi's market!"
"Okay then!" Miao Xiaoxi nodded slightly when she heard this, and said.
The price reduction of Blue Fantasy's new products is also Lin Yinhan's order to take into account the overall situation.
The new product is a multi-functional mobile phone. If the price is raised again, Ruiqi products will definitely take advantage of the situation.
It's nothing to lose a little now, if Ruiqi compares Lan Phantom to it, it will be regretted, and it's too late.
Lin Yinhan wants to use the brand position of Blue Fantasy to suppress Ruiqi and maintain the market position of Blue Fantasy Electronic Products. Mihoon can't live without Blue Fantasy. If you lose Blue Fantasy, Meixun will suffer a very big loss.
"This battle can't be avoided. Lin Yinhan narrowed his eyes and said, "How can we be compared to a brand that has just emerged?"
"Understood. Miao Xiaoxi bowed slightly and responded.
A look of worry flashed in Lin Yinhan's eyes. She is also not too sure about the immediate risks.