According to a data study, about 60% of people have 50-100 Weixin friends, 25% of people have no more than 50 Weixin friends, and 10% of people have more than 100 Weixin friends.

This data was issued by an unknown research institution.

In order to verify the authenticity of this data, Lin Xiaoguang deliberately asked the company's administrative department to go to the street to do a questionnaire, and finally found that the situation was generally true, on average, each person had about 75 friends.

That's not a lot of numbers.

Think about it, a pyramid structure of society, the number of young people over 15 years old and under 35 years old is almost the largest, people at this age stage, have gone to primary and junior high school, the vast majority of them have gone to high school, among them want to be a part of the university, four stages, each stage has about 50 classmates, plus relatives, friends or colleagues, the number is definitely more than 300.

75 Weixin friends, which is actually a relatively small number.

According to the analysis, it should be people over 40 years old, which pulls down the average of Weixin friends.

But pull it down, pull it down, this average is still relatively good.

The average person has 75 Weixin friends, which means that in this wave of promotion, a person can theoretically send out an average of 75 points to invite registration links, and if all these friends are registered, he can theoretically get 750 yuan.

However, how can he guarantee that no one else will send these Weixin friends an invitation registration link?

Therefore, in a sense, the better the promotion of this invitation registration activity is done, the more people will know, so that they will take action to take the initiative to promote and promote, and in the end, the money that everyone gets by doing the activity will only be more and more averaged and lower.

Theoretically, when 1/2 of the 1.4 billion people in the country participate in this activity, each person can get 10 yuan, 1/4 of the people are 30 yuan, 1/8 of the people are 70 yuan, and 1/16 of the people are 150 yuan......

There are 500,000 people who have qualified for the closed beta, but there may not be so many people who actually download it.

Once the promotion activities are implemented, there will be a large influx of people, considering that the company's cash reserves are only 60 million, that is to say, if 6 million people invite an average of one user per person to register, the money will be exhausted, similarly, 3 million people invite an average of 2 per person, 1 million people invite an average of 6, and 500,000 people invite an average of 12......

Correspondingly, there will be 12 million registered users, 9 million, 7 million, 6.5 million, and 6.1 million registered users, and the number of 6 million will be approaching infinitely.

For the company, of course, it is to maximize profits.

The invitation registration bonus of 10 yuan will be halved to 5 yuan, and the company can get at least 12 million users, and then halved to 2.5 yuan, and can get at least 24 million registered users.

And that's just the invitation to sign up bonus, as well as the active hours of the Community Chest, which also has to be redeemed.

So, 60 million cash is simply not enough to spend.

With this in mind, before the start of the internal test, Liao Changqing, the manager of the marketing department, took the initiative to apply for a reduction in the invitation registration bonus to 5 yuan.

Then Zhuang Xuan organized people, within an hour, modified the code, and finally re-uploaded it to the official website.

As soon as 10 o'clock arrived, the closed beta test officially began.

There is no need to promote it at all, because countless publicity has been done in the early stage, whether it is netizens across the country, or friends such as weixin Mi Liao, they are all paying attention to the internal test of Weixin.

After all, a good performance in the internal test means that the public test will be the same, and a poor performance in the internal test will be greatly affected by the public test.

Therefore, the internal test determines whether Weixin can become a giant with tens of millions of users.

After ten o'clock, in order to prevent missing the internal test, the Weixin background will send a mobile phone text message to the netizens who have obtained the qualification for the internal test, prompting them to download the APP on the official website.

Traffic monitoring background,Obviously,There is data beginning to appear,Refresh every second,There will be hundreds of people,This is the user who has completed the registration and passed the real-name authentication,In order to avoid stimulating Alipay's nerves,Weixin does not force users to bind bank cards,It's just that when the bonus is withdrawn,It still needs to be bound。

After a minute, tens of thousands of registered users have been registered.

At ten o'clock, Su Mo had already woken up and was coding words in front of the computer, but she couldn't code it today, because her boyfriend's company's products were launched and the product debuted, which largely determined the future performance and whether her boyfriend's business could succeed this time, and she couldn't help but pay attention to it.

At this moment, after she sent the invitation registration link to Weixin friends, she thought of some questions, and a message came over: "Brother, I suddenly thought of a question, there must be someone on the mattress wool in this event, what should you do?"

Lin Xiaoguang couldn't help but smile when he saw the news.

Su Mo can think of it, he can't think of it, and the people in the marketing department can't think of it?

Be prepared.

First of all, no matter how many mobile phone numbers each person uses, they can only register one WeChat account, so as to avoid the situation of one person with multiple numbers, 1.4 billion people, at most 1.4 billion accounts.

Secondly, there is an upper limit on the invitation registration link, which is no more than 100 people in total, which means that a person can invite up to 100 friends and a maximum of 500 pieces of wool.

Finally, a person can cancel the WeChat account or re-register, but the second registration, there will be no invitation to register bonus.

At the same time, the monitoring background will focus on some people who operate frequently.

After a series of operations, even if he is on the bed, he has to promote new users to WeChat, otherwise he won't get the money, and even if the new user doesn't use it after registration, it just generates some zombie numbers, and he will still use it in the future, after all, everyone has this one account.

As soon as Lin Xiaoguang said this, Su Mo immediately understood.

Looking back, five minutes later, the traffic is still soaring, and the number of registered users has exceeded 50,000.

Today is estimated to be a lively day, many people, his relatives and friends, are paying attention to this matter, the first time after downloading and registering WeChat, sent him a message, saying how the Weixin product is, where it needs to be improved, where it is worthy of praise, etc., and asked him how the registration is, how many users, etc.

If it does not involve confidentiality, he will also inform it.

Han Xia also sent a message on WeChat: "Not bad, come on, I recommended it to my friend, and now I have got more than 60 yuan, which is a bit small." ”

"Miss, this activity is equivalent to spending 5 yuan to buy a user, with a budget of 60 million, you can only buy 12 million users, I also want to have a greater discount, but there is no money, why don't you invest an additional 100 million?" Lin Xiaoguang rolled his eyes.

"You want to be beautiful, you have to have 100 million, and I will start my own business. ”

"Anyway, bye-bye, I'm doing yoga. ”

Then she went offline.

Lin Xiaoguang looked at the traffic monitoring background, ten minutes have passed, and 100,000 people have registered, which can be said to be explosive, with an average of 166 people successfully registered per second.

Half an hour later, WeChat registration peaked, with a total of 400,000 people registering.

In one hour, 700,000 people registered, which has exceeded the 500,000 people who have obtained the internal test qualification, and according to the data, less than 100,000 of the 700,000 registered users are internal beta qualified users.

In 2 hours, as of before the end of work, 200,000 users with internal test qualifications have registered, and 700,000 invited users have registered, reaching a total of 1 million.

1 million in two hours, this result is not bad, at this rate, as of the early hours of the evening, a total of 14 hours, there will be 7 million users.

By that time, the closed beta had long since lost its name and became an open beta.

All right......

The employees of the marketing department are very excited about this achievement, and they have always been doing it for publicity and promotion, and they have half of the credit for this achievement.

The operation department is also very excited, without users, the department is nothing, with users, they have the value of existence.

And the development department, which is also very proud, this is a product they made.

Get off work at 12 o'clock, but many employees are honored, stay at the workstation and do not leave, discuss with each other the good start of today's product launch, the product has the hope of rising, and the company will not go bankrupt, they are also more promising and the future is not, as for eating, it is very simple, order takeout.

Lin Xiaoguang was no exception, he also ordered takeout, and after eating, he came to the backstage of the wandering detection.

Chen Yizhou was also staring here.

Now at 12:40, after 12 o'clock before, the registration ushered in another wave of climax, and now there are 300,000 users registered for internal beta qualifications, 1 million invited users to register, a total of 1.3 million, and 300,000 in forty minutes.

"Is the server okay?" he asked.

Chen Yizhou said: "Yes, Dasheng, we are looking for HUAWEI CLOUD, which is customized by the Huawei team for us, and 10 million users can make video calls at the same time, and this kind of traffic peak of hundreds of millions of visits per second is no problem." ”

Lin Xiaoguang nodded.

There is not much money in the early stage, so you can only put more money on publicity and promotion, and when you have abundant funds later, let's talk about self-built servers, good steel is used on the blade.

As for who to choose as the cloud server provider, there is also a particular one.

In this field, on the whole, Alibaba Cloud is the earliest and strongest, followed by Huawei Cloud, Tencent Cloud again, and Xiaoniao Cloud.

There is a bank card in the micro-message, and there will be payment data in the future, which will compete with the cat factory, so of course the data will not be stored in the Alibaba cloud server, and Tencent Cloud is even more impossible, Lin Xiaoguang personally admires the chrysanthemum factory, and it happened that the Huawei Cloud Jiangcheng team took the initiative to find the door, so he finally chose this.

Continued in the afternoon.

When the registered users of Weixin are moving towards 2 million, there is also good news for Weixin crowdfunding, the number of participants is moving towards 70,000, and the cumulative funds are also more than 6.5 million, which is quite beautiful.

Before the end of work at 7 o'clock in the evening, the number of registered users of Weixin reached 3 million.

In the evening, Chen Yizhou's deputy from the operation department, Liao Changqing's deputy from the marketing department, and Xue Yuan's deputy, the new manager of the customer service department, stayed in the company to pay close attention to the registration of new users, the overall operation, and user feedback.

After Lin Xiaoguang had dinner in the evening, he video chatted with Qin Rongrong for ten minutes, talked for a while, and chatted with a few friends one after another, plus Su Mo and Chen Xin.

Before going to bed, take a look, brush the Tik Tok of Miss Rabbit Tooth for a while, and then go to sleep.

At 0:00 in the morning, Liao Changqing sent a message: "Dasheng, as of now, the cumulative number of registered users of Weixin has exceeded 5 million. ”

Early the next morning, after Lin Xiaoguang went to the company, he ordered someone to release the news, which immediately caused a sensation.

......