Chapter 22: Storm Tea
[Zhang Yufei's agent]: I heard that Mr. Qin has recently been in contact with the autumn limited endorsement of the drink "Storm Little Tea"?
This news is well-informed enough. He Yanzhi secretly slandered.
This was one of the several resources that Xia Zhengqing mentioned to her that day.
"Storm Tea" is an emerging beverage brand that has just been on the market for two years, focusing on the young white-collar market. Although the brand is still very young, the momentum of development is very good, and the sales volume in the last quarter even surpassed many old drinks, and won the second place in sales in East China in one fell swoop.
[Swallow is Yanzhi]: I had a little contact before.
[Zhang Yufei's agent]: The limited series in the first two years have produced two drinks, and according to the convention, this year should be the same. I wonder if you can introduce it to us?
Sure enough, the other party came prepared. This year's autumn limited edition of "Storm Little Tea" is indeed preparing to continue the convention of launching two products, and the brand has given this spokesperson to Baixing Entertainment. Baixing Entertainment originally wanted to give this resource to Qin Luowei, because his personal image is more in line with the concept of "Storm Little Tea", and the overlap between the fan group and its customer group is also very high. The brand side also acquiesced to Qin Luowei's endorsement, but two days ago, such an incident broke out, and the brand conveniently notified Xia Zhengqing and asked him to solve it as soon as possible, otherwise he would replace Qin Luowei.
In fact, the brand has been waiting and seeing, once Qin Luowei's reputation is too bad and affects the brand image, they will not hesitate to withdraw his spokesperson qualifications.
This is also one of the reasons why He Yanzhi is so anxious to calm down this matter.
It's just that the original plan of "Storm Little Tea" and the company was to let Qin Luowei play two roles to endorse two drinks. Of course, this is also a preliminary consideration, not a final decision.
Now Zhang Yufei's agent means that he wants Zhang Yufei and Qin Luowei to endorse a drink each.
In fact, it may be better for two people to endorse different drinks, because there is a comparison, which can better highlight the characteristics of the drink itself.
It can be seen that Zhang Yufei's agent has done a lot of homework in advance.
Because the two drinks launched by "Storm Little Tea" this year, namely "Lingling Mountains and Wilds" and "Vertical and Horizontal Kyushu", are indeed very compatible with the temperament of Zhang Yufei and Qin Luowei.
After all, Qin Luowei's face was insulated from the moist feeling of "Lingling Mountains and Wilderness" just with that rich and colorful face.
If he is really asked to endorse "Lingling Shanye", He Yanzhi is a little worried about whether it will look nondescript.
But this is not a reason for Zhang Yufei to take advantage of the fire to rob.
He Yanzhi is very disdainful of Zhang Yufei's team's approach, and she still has a little consideration, two people endorsement can indeed bring better results, but there is also a very real problem - the endorsement fee that the brand needs to spend will definitely increase because of one more person.
Now that Qin Luowei broke out of the scandal, the brand has been unhappy, and she has to put forward the condition of bringing one more person, did she eat the bear's heart and leopard gall?
But if she doesn't agree, she wants to know who is behind the scenes, and there is only one way to buy the marketing account, which means that the work she has done before is useless.
She could also give up tracking who was in the black Qin Luowei, but by doing so, she was undoubtedly leaving Qin Luowei with trouble.
So, what is she going to do now?
Xu saw that she hadn't replied to the message for too long, and Zhang Yufei's agent sent another message.
[Zhang Yufei's agent]: Why, Mr. He doesn't even want to say a word?
Seeing this, He Yanzhi secretly cursed a dirty word in her heart.
She really didn't want to and couldn't continue to communicate with the other party.
After thinking about it, she sighed lightly and opened the chat interface with Xia Zhengqing.