Chapter 82 One-fold Marketing
"Director, those customers are watching in front of our door, and no one comes in to buy anything!"
In the conference room of Xu's Group, the manager of the sales department said with an ugly face.
"That's right, director, although we said that our business was a little sluggish, we still have some regular customers. But now that this one-fold strategy is released, our department store will be left alone!"
"Director, let's cancel that strategy quickly, or if we really sell everything at a discount, we will lose a lot." ”
The company's senior management was talking a lot, obviously worried about the current situation, but Xu Zhiheng, not only did not have any anxiety, but looked at everyone with a smile on his face.
"Isn't it our expectation that there is no one?"
Hearing this, everyone was stunned, and felt that there was some truth, but they felt a little difficult to accept.
Yes, they have always thought that Xu's Department Store has no way to compete with the new department store, but on the surface, they are unwilling to give up, so the company will be a mess, and Xu Zhiheng's words are like a wood, stick poked their last cover.
The people who were originally noisy were strangely silent at this moment, but at this moment, Xu Zhiheng was scanning everyone's expressions one by one, and what he was thinking in his heart was indeed difficult to understand.
"Well, since the company has launched a one-fold strategy, then it must be carried out to the end, otherwise if there is no integrity, then where will our Xu's Department Store stand in the future?"
Seeing that Xu Zhiheng's goal was achieved, Yan Xun opened his mouth to end, and his words seemed to wake up everyone, only to see that everyone echoed one after another.
"It's also said that our old department store has always been based on integrity, and when the old director was in office, it was like this. ”
"Yes, no matter what, we must also practice what we say, even if we lose some money now, there will be a chance to make a surplus in the future, otherwise if the company's reputation is damaged in the future, it will really outweigh the losses. ”
Looking at the people who were in a new state, Xu Zhiheng still smiled and said nothing, until the end of the meeting, when everyone left him, he leaned back in the chair and said to Yan Xun beside him,
"Well, they finally calmed down. ”
Yan Xun nodded slightly, and his eyes were quite respectful of Xu Zhiheng's approach.
As the so-called authorities are fascinated, bystanders are clear, just now he and Xu Zhiheng looked at the crowd in the venue, and they really saw the state of everyone clearly. Although those senior managers seem to be enthusiastic about discussions, in fact, they have long wanted to heat the ants on the pot, and they are out of proportion. And Xu Zhiheng simply pushed the boat down the river, so that everyone themselves were aware of this, which calmed everyone's mood.
"Master, although it is reputation-based, if you really maintain your one-fold strategy, we are afraid that it will be ......."
Yan Xun frowned and spoke with a little doubt. Although he firmly supported Xu Zhiheng's strategy at the meeting just now, in fact, his psychology was that he knew that it would be difficult to maintain this strategy. After all, the flowing capital chain of Xu's Department Store simply cannot maintain such a large load!
"It's not going to be a loss. ”
Slightly abrupt, Yan Xun, who was still worried in his heart, heard Xu Zhiheng's faint voice beside him.
"What?"
Yan Xun reflexively asked back, he had always firmly believed that Xu Zhiheng was a person who had made up his mind, but he couldn't believe what he had just heard.
"I said, we can't lose, on the contrary, this is an opportunity to counterattack. ”
Xu Zhiheng's face didn't change much, and he didn't seem to realize the incomprehension in Yin Xun's heart at the moment, and just said it as usual as drinking water.
Yan Xun didn't speak again, he believed that Xu Zhiheng would definitely not be untargeted. But in this matter, he really couldn't think of any chance to turn the tables, so he had to smile slightly at Xu Zhiheng for a while, but Xu Zhiheng didn't mean to explain, but raised his head slightly, looked at the ceiling and muttered,
"Let's wait and see. ”
......
"Lao Wang, did you go to the old department store to buy something today?"
"Look at what you said, are you stupid for me? That person will keep discounting and lowering the price in a few days, what am I going to do today?"
"Hahaha, Lao Wang is right, I saw an LCD TV before, if he can really get a discount in the end, I will move him home immediately!"
Discussions like this continue to spread among the streets and alleys, and whether it is an aunt or an uncle, all of them have reached a consensus on this matter.
"Until the last day, I will never shoot!"
The old department store, which originally only existed in the hearts of some old customers, suddenly appeared in people's lives in one day, and it really looked a lot more prosperous, but this red fire looks a bit like a pavilion in the mirror, a phantom moon in the water.
On the first day of Xu's Department Store's "one-fold strategy", the company's profit was zero, and it became a laughing stock in the industry for a while.
"Boss, you see, after Xu's Department Store made this moth, there was no business at all, so I don't think it's as good as the business of our small supermarket!"
"Haha, that's a good thing, so there's nothing wrong with opening a small supermarket, and I dare to say that we can also make more money than the big department stores!"
Conversations like this can be heard in many haberdashery, supermarkets and even commissaries for a while, and Xu Zhiheng, the new president of Xu's Group, has also become a representative of their incompetence in their hearts.
If those haberdashery are gloating about the current situation of Xu's Group, then Han's Department Store, which is on par with Xu's Department Store and even has a slight advantage, can be described as gnashing its teeth!
"Hateful! Does that stinky boy understand the rules of our industry? He is so blind that he is destroying the balance of our entire industry!"
Wang Jingxue, general manager of the Korean Department Store, looked at today's surplus list handed over to him by his subordinates, and only felt angry in his heart for a while.
When he first saw Xu's Department Store launch this strategy, he was also gloating, feeling that he would have one less huge competitor in the future. But when the company's settlement came out today, he understood what it meant to be a fire at the city gate and affect the fish in the pond!
The one-fold strategy of Xu's Department Store not only led to the loss of income of Xu's Department Store, but also made today's Korean-style department store crowded!
"Manager, those customers who originally came to our house to buy things, as soon as they heard that the Xu Group was going to sell a discount, they canceled all our company's orders, and if this continues, they will lose blood, and we will not be much better!"