Chapter 722: Game Market
Hengyu Supermarket Group has carried out sampling inspections of products in an orderly manner, and Li Guangyu believes that the senior management of the group can handle this aspect, and he does not need to worry too much about it.
Li Guangyu came to Xingyu Game Group this morning, and in the past two years, home game consoles have begun to rise, which also puts forward higher requirements for game types.
In the past, the main market for games was arcades, but now the profits on the home console side have long exceeded the profits on the arcade side.
In terms of home game consoles, it is necessary to provide more games for game fans to choose from, and it is far from enough to rely on the research and development of Xingyu Game Group alone.
At Xingyu Game R&D Company, Li Guangyu said after listening to the report of Toru Iwatani, chairman of the group's director Game R&D Company: "Our company should increase the reserve of game developers, and more refine the direction of game R&D, and set up R&D departments for different types of games. ”
Toru Iwatani said: "Li Sheng, at present, our company has more than 300 R&D personnel, working in leisure puzzles, shooting, fighting and other departments, and we will continue to increase the reserve of researchers in the future to develop more best-selling games for the group." ”
Li Guangyu, accompanied by Li Xuemei, Shigeru Yamamoto and Toru Iwatani, visited Contra II., which is currently being studied, compared with the previous first generation of Contra, this second generation has made some changes in the plot, and the difficulty has also been improved.
However, in general, they are similar, with the popularity accumulated by the first generation of Contra, Li Guangyu believes that after the development of this second generation, it will still be able to achieve very good results.
Li Guangyu talked with the R&D staff, and Li Guangyu said: "Our Xingyu Game Group's main profit is currently in the game industry, and this group will always be based on the game industry in the future. Whether our group can develop well, your R&D personnel are very important, only if you develop a best-selling game, our group can achieve good development. I hope that you can keep the current spirit alive so that the games developed by our group can always occupy a major market in the world. ”
Of course, Lee Kwang Woo once again emphasized to them the incentives that the group has given them, which is the source of their struggle. Without material security, it is difficult for them to have the motivation to devote all their energy to their work.
Later, Li Guangyu also went to the fighting R&D department for a visit, after the first generation of Street Fighter and the second generation of Street Fighter, the department is currently developing the King of Fighters, this game is much more complex than Street Fighter, and there are many more people in it.
At the group meeting afterwards, Li Guangyu said: "At present, the main opponents of our Xingyu Game Group are Nintendo, Sega in Japan and Atari in the United States. However, we in Xiangjiang are far from being able to compare with Japan and the United States in terms of professional talent training, so while we are developing here, we must also absorb some game development companies from Japan and the United States to become our suppliers and enrich the variety of our home game console games. ”
At present, these companies are focusing on home game consoles, which are very competitive in the market, and the sales of game cards are also a very large source of profit.
After all, a game console may only buy one, but a game card cannot be purchased with just one. If you don't play a game for too long, you will feel bored, and game fans will choose new games, and at this time, it depends on who has more games and whose game quality is better.
Due to the strength of the Xingyu Game Group and the pressure of Atari in the United States, some game companies in Japan, led by Nintendo and Sega, have formed an alliance to compete with the Xingyu Game Group and Atari in the market.
In addition to researching games on its own side, Xingyu Game Group mainly relies on some small and medium-sized game development companies in Japan to provide it, and now there is a bit of a problem here, due to the hands of Sega and Nintendo, many companies choose to supply to them.
And Li Guangyu knows that this also involves some American consortia, such as Sony, a subsidiary of the Mitsui consortium, also entered the game industry this time and joined the alliance between Nintendo and Sega.
Therefore, many Japanese development companies are now abandoning the platform of Xingyu Game Group and choosing their local platform, after all, Sony's participation has too much impact.
Li Xuemei said: "Li Sheng, we are currently having some difficulties in Japan, and our group is currently conducting research on this issue, and we plan to cultivate some game development companies in Xiangjiang and Baodao, and strengthen their strength in the hope that they can provide us with high-quality game products." ”
After learning about the situation in Japan, Li Guangyu expressed his support for Li Xuemei's proposal, he knew very well the profits in the game industry, and since those Japanese consortia began to come in, they would not give up this market.
Xingyu Game Group has no advantage in competing with them for small and medium-sized game companies in Japan, under the same conditions, even if Xingyu Game Group is slightly better than them, these companies will not choose to cooperate with them Xingyu Game Group, after all, they belong to the same country, and Xingyu Game Group belongs to external forces.
Now this is a desert in the game development industry, the electronics major here has only been opened for a few years, and there are not many students, it is obviously impossible to support the development of Xingyu Game Group here, and it is still necessary to find a way on the treasure island side, and at the same time establish a branch in Japan to directly recruit talents for research.
Li Guangyu said: "The group has set up an angel fund, as long as individuals and companies with good game ideas can get investment from us, so as to cultivate more game development companies, and at the same time, let our group have more game development companies to serve us." The Group will set up a jury to evaluate the projects of these companies and individuals who wish to obtain financing. ”
In this way, in the future, these game development companies will have shares in Xingyu Game Group, and they will basically be tied to Xingyu Game Group, and the games they develop will also serve Xingyu Game Group, so they don't have to worry about the recurrence of this incident in Japan.
Li Xuemei said: "Mr. Li, I will set up angel investment funds in Hong Kong, Taipei, Tokyo and Los Angeles, mainly to provide financing services for game development companies, and cultivate many high-quality game development companies for our group." ”
Now they Xingyu Group has funds, since the beginning of this year, their group's profits have not been withdrawn by Li Guangyu, plus the balance of 2.5 billion Hong Kong dollars last year, now they have more than 4 billion Hong Kong dollars in their account.
In addition to investing in semiconductor companies, they don't need much money at present, if it weren't for the fact that there are no large game companies worth acquiring by the group, Li Xuemei would be able to go directly to the pot.
Now the major groups under the Lee consortium have their own careful thoughts, they no longer want multiple groups to share a building, they also expect to have an office building named after their own group.
At present, this building will be renamed Xingguang Building in the future, and the new Wheelock Building will be built, and Jiayi will also build a new Jiayi Building.
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