Liu Yun said his plan and bared his fangs.

Ma Yun on the other end of the phone didn't know if he had a delusion, because when he heard Liu Yun say the words "online booking business", he actually felt a chill.

Because he understood that Liu Yun was preparing to fight back.

More than half a year ago, Ctrip entered the online hotel reservation market with great fanfare, with the idea of biting a few pieces of meat from Yoyo Vacation.

In this regard, Liu Yun has also adopted a targeted strategy, from navigating web pages to Baidu search engine, comprehensively blocking Ctrip.com online, and launching a variety of deduction coupons that can replace cash.

Offline, he spares no expense to promote the website, especially on the billboards in some big cities, you can always see the figure of Yoyo Holiday.

As a result, the company's profits have dropped significantly, with an operating income of 30 million yuan in a quarter, only 3 million profits, but it has also started the fame of Yoyo Holiday Network and spread its influence to most parts of the country.

Under the series of attacks of Yoyo Holiday, Ctrip's promotion and marketing can be described as difficult, and the most important point is that the cost has increased exponentially.

In the past, the promotion effect that could be achieved by spending 1 million yuan may now cost 2 million yuan or 3 million yuan.

Such a difficult external environment has also greatly lowered their expectations, and the original goal was to bite a few pieces of meat from Yoyo Holiday Net, but now it is imperative to be able to drink a sip of soup from this market.

The difference between the PC era and the mobile APP era is that in the mobile era, you can scan and download it with a QR code anytime and anywhere, and you can download the required APP software through various software butler platforms, which is difficult to block and costly.

In the PC era, it's much easier. If netizens want to surf the Internet, they must go through the browser and find the website they want to go to in the navigation page, and if they want to search for content, they must go through Baidu.

Liu Yun holds the Youyou browser and the hao123 web page, and unites Baidu in the form of resource exchange to form a tight strangulation net on Ctrip.com on the PC side.

Of course, there is still a huge loophole in this strangulation net, that is, the overlord of instant messaging, QQ.

It also has a very large number of registered users, which can bring considerable traffic to Ctrip.

However, Brother Xiao Ma is also a very smart person, Ctrip only provides the interface of Tenpay, and a little sincerity is not enough to make him tempted, and it is a fool's dream to let him open QQ to drain Ctrip.

Ma Yun took a deep breath and said, "Mr. Liu, are you ready to fight back?"

Liu Yun chuckled lightly and said, "Mr. Ma, look at what you said, what kind of counterattack does not counterattack? This online booking market is not a single one, and those who can live there. When Ctrip first entered the online hotel booking market, I welcomed it with both hands. After all, a hundred flowers bloom when they bloom. ”

The old horse couldn't help touching his forehead, and he could feel beads of sweat falling from his head.

He has always felt that he can fool others by relying on his cheekiness and eloquence, but this young man, who is only half his age, feels that his skin is a little thicker than himself.

You kid racked his brains and tried everything to block Ctrip.com, even at the expense of dragging Baidu into his chariot.

As the first browser under IE, Yoyo Browser has tens of millions of installed users, and it is a strengthened version of IE Browser in terms of function. However, he sold it to Baidu at a relatively cheap price, which also boosted Baidu's stock price.

Although Liu Yun got 250,000 Baidu shares, who would have thought that Baidu's stock price would rise so fast after it was listed.

At that time, half of the equity of Yoyo Browser, Liu Yun was sold low, and Baidu was cheaper.

Of course, Mr. Li also reciprocated the peach, when netizens typed the word Ctrip in the Baidu search box, the first search page that popped up turned out to be the official website of Youyou Holiday.com, and the second one was Ctrip.com's turn.

Ma Yun didn't know if this was Robin Li or Liu Yun's idea.

However, judging from his personal experience, most of the shameless ideas were thought up by Liu Yun's kid, just like when he used the shares of Yoyo Vacation Network to sign an exclusive agreement with himself for Alipay peers.

If you have to use one sentence to describe Liu Yun, Lao Ma suddenly thought of Zhuge Kongming's famous sentence in "Romance of the Three Kingdoms": I have never seen such a brazen person.

Of course, as an outsider, these disputes naturally have nothing to do with him, only this kid should not point the finger at himself, he wants to turn the world upside down with Ctrip, and Lao Ma is happy to do it.

"Mr. Liu, how do you need me to help you?" Ma Yun asked after thinking for a while.

For example, on the right side of Taobao, you can set up a box for ticket booking business, and netizens will jump directly to the booking page of Yoyo Holiday after clicking on it. I need Taobao to drain me, Mr. Ma, you can have 30% of the shares of Yoyo Holiday, and the publicity must be strong. Liu Yun got straight to the point and said directly.

Lao Ma sighed secretly, this travel website has great value potential, and he can also see it. It's just that Ali only has shares, no right to operate, and no decision-making power. The feeling in his heart was a little strange after all.

However, he still decided to agree with Liu Yun's suggestion, and take down Ctrip, Ali, who holds shares of Youyou Holiday.com, will also benefit, not to mention that Liang Jianzhang of Ctrip actually refused to introduce the Alipay interface, and every time he thought about it, he felt uncomfortable.

Liu Yun thought for a while, and then added: "Mr. Ma, you Taobao have often carried out event promotions and discounts recently." In this way, after the booking business is opened, you can also let these air tickets and train tickets join these promotions and get some discounts. ”

After hearing this, Ma Yun asked with some curiosity: "The backstage of these ticketing is a large state-owned enterprise, and they will agree with you to do this." ”

The objects of Taobao's promotional activities are all small merchants. They rely on the huge platform of Taobao, and the so-called people have to bow their heads under the roof and can only obey the policies of the other party.

And the objects of Liu Yun's cooperation are airlines and railway companies, which are monopoly state-owned enterprises, and they will listen to you?

Liu Yun replied directly: "Why do you want to convince those state-owned enterprises? The commissions we get can be returned to users as a discount on ticket prices, and even the company can discount the money." Now Yoyo Vacation Network has millions of profits in a quarter, and even if this profit is cut, I will get a piece of the cake in the booking market. ”

Ma Yun took a deep breath and said, "Mr. Liu, count you ruthless!"