Chapter 60: Mr. Liu's Valuable Experience
"Of course, there are many opportunities in Kazakhstan, but they are not suitable for all companies, and only those companies that meet one or more of the following criteria may have an advantage in the market. ”
"First, export sales are the main business of your company, and emerging markets are the main areas of development, secondly, your company already has experience in Eastern Europe, Transcaucasia, Russia or Ukraine, and thirdly, your company is willing to devote time, energy and resources to the Kazakh market. ”
"Most exporters find it easier to enter the Kazakh market by using local distributors, who are usually responsible for handling customs clearance, dealing with cooperative wholesalers and retailers, selling products directly to large companies or government departments, and handling after-sales services as required. ”
"But sometimes it's not uncommon to work with a company that is involved in several unrelated areas at the same time. ”
"From my personal experience, I can give some useful advice to entrepreneurs who want to come to Kazakhstan to invest, build factories and start businesses. ”
Zhou Sen said: "Mr. Liu, you are humble, I think many entrepreneurs who want to invest in Kazakhstan may need your advice, you can share your experience with you, it is also a good thing, so that later Chinese entrepreneurs can benefit, so that they can invest in Kazakhstan, set up a company, and take less detours." ”
"Okay, as a person who has come over, I still have some experience, and I can share it with you. ”
"There is one of the Chinese "Art of War", knowing oneself and knowing one's opponent, and not being defeated in a hundred battles, I think this sentence is very reasonable, first of all, before coming to Kazakhstan, we must have an in-depth analysis and understanding of the other party's policies and market environment. ”
"Through detailed market research to identify the opportunity to specialize, to establish a company in the local area or to choose a reliable local partner for effective marketing and market distribution, this is the first step that must be taken at the beginning, if this step is not taken well, it will affect the investment decision behind, the market is like a battlefield, any decision of the manager, will have a great impact on the company, as a manager of the enterprise, we must carefully analyze and make careful decisions. ”
"There is a two-hour time difference between China and Kazakhstan, which makes it impossible to respond to many decisions and questions in a timely manner, and the local office can capture professional first-hand information for companies in a timely manner, and it is of course necessary to conduct rigorous local scrutiny. ”
"We have a lot of entrepreneurs who know the situation of their own companies very well, to invest in foreign countries, the foreign environment and market environment, trade policies do not know much, so when you just go, it is inevitable that you will not adapt to the local market environment, there are many examples of such failures, we must be good at learning lessons from the failure of others, to invest in a successful company, to do a big project, in fact, it is not easy, to pay a lot of effort, to spend a lot of energy, I am very experienced. ”
"When I was young, I was a very dreamy Chinese young man, and I have experienced a lot of hardships at this age, when I was just in my first year of high school, the country called on young people to support the frontier and build the frontier for the motherland, so I was forced to suspend my studies when I was in the first year of high school, and I had to leave my hometown, leave my parents, leave my brothers and sisters, and go to work in remote frontiers. ”
"Those days were probably the hardest days of my life, and like the local farmers, I picked up my hoe and went to the field, and at first students like us didn't know how to farm at all, let alone farming, and I didn't even know how to plant rice, so I had to learn from scratch. ”
"There's no way, by yourself, away from your parents and relatives, you can't only learn by yourself, and you can't expect others to teach you. ”
"At that time, the conditions were very difficult, the material conditions were much worse than now, and the life was very simple, I bought a watch, which was already very cherished, and I could buy a bicycle, and I could ride a bicycle to the Xinhua bookstore in the town, and use my salary to buy books. ”
"When I was young, I loved to learn, and during the day I carried a hoe with a farmer to go to the field to plant and plant rice, and I would give us tasks every day. ”
"I see that there are a lot of young people now, post-90s, post-00s, some children are really squeamish, spoiled by their parents, they can't do this, they can't do that, boys don't like to learn, they play games with a mobile phone all day long, they are obsessed with games, they are addicted, they are always greedy for fun, but they don't like to learn. ”
"Compared with us, they are so lucky, they were born in such a good era, but they don't know how to cherish the hard-won happy life, and our generation of young people is different, our generation of some young people are still very ambitious, with dreams, although we also have confused, melancholy times, facing the mountains, the heart is also very helpless, do not know how to work hard to change their destiny. ”
"But I have always believed that I must learn more useful knowledge, I save my salary, except for the usual food and clothing expenses, I am reluctant to spend anything else, all put it in a piggy bank, and even a penny, a penny saved, saved enough, and rode a bicycle to the Xinhua bookstore in the town a few kilometers away to buy books to read. ”
"Steve Jobs said, 'thirsty for knowledge, wise as foolish', many years later, by chance, I saw Jobs's speech at Stanford University, he said that everything you learn, at the time it seems useless, but later, you will find that the knowledge you have learned, no one can take away, it is useful. ”
He took a course called "English Calligraphy" in college, and at that time he took this course purely because he liked it personally, and he didn't have any special life plan, but this course later directly influenced the design of Apple computers, making proportions, spacing, and fonts become the characteristics of Macintosh computers. ”
Jobs shared this experience in his speech at Stanford University.
"If I hadn't taken this class, I'm sure I wouldn't have such beautiful fonts on personal computers. ”
Steve Jobs told the graduates, "You can't predict how past experiences will connect, they will only become clear when you look back, so you have to believe that they will connect, and that belief has never failed me and has had a key impact on my life." ”
"After watching Jobs's speech, I think it inspired me a lot, I myself am also a person with dreams, I hope to achieve a career through my own efforts, win glory for Chinese enterprises, not only to create enterprises in China, I also hope that we Chinese can go abroad, go to the world, to the wider world to develop, with a global perspective to look at future business opportunities." ”
"We Chinese are well-known in the world for being hardworking and hardworking, even foreigners admire us, they all recognize that we Chinese are very hard-working, very positive people, we Chinese are also very smart, Chinese have spread all over the world, more and more, where there are business opportunities, there are our Chinese entrepreneurs, where we can survive and develop, there are we Chinese." ”
When Liu Beifeng was interviewed by Zhou Sen, his face was full of confidence, and his words were full of national pride, and Zhou Sen could also feel that he was deeply moved by this very temperamental Chinese entrepreneur.
"Yes, our Chinese nation is really a great nation!"
In order to make the Chinese nation stand on the top of the world's nations, take the road of rejuvenation, countless Chinese sons and daughters, generation after generation of Chinese, have made efforts one after another, in every interview, the interviewed guests are proud of the prosperity of the motherland, this national pride, deeply shocked Zhou Sen.
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