Chapter 684: Penguin Counterattack, WeChat Project Initiation (4000 Words Update)
Yoyo intervened in this matter, and the slogan of the capital injection happy network is: For fairness and justice.
On Weibo, some netizens deliberately mentioned a past incident a few years ago: at that time, Xishanju, a subsidiary of Kingsoft Company, was frantically poached by NetEase, which led to the serious loss of personnel in the project team of "Swordsman Love III", and the game development had to be separated by a wall, and there was even the possibility of being cut in half.
At that time, it was also Yoyo who took action and brought funds into the group to ensure that the project team of this game could continue to operate.
Without Yoyo, perhaps there would not be today's "Swordsman Love III".
Although it is not as good as "World of Warcraft", it is not as good as "League of Legends", which has become popular all over the world.
But it is definitely a milestone in the history of online games in China.
Its appearance has changed the stereotype of many Chinese players about domestic games, and proves that Huaxia's company also has the strength to develop its own high-quality 3D masterpieces.
In terms of operation, the dual-track system of point card and monthly card is known as the most conscientious charging model for online games today, which is in stark contrast to the grand idea of using props to charge for props under the banner of free operation.
The so-called peer depository has enhanced the reputation of Youyou.
On Weibo, for Liu Yun, there are also words of praise for you, like spring water, rolling in.
A few days later, the news of Youyou's investment in Happy Network was still the topic of netizens' mouths after dinner, and Liu Yun announced another thing through his personal Weibo.
"Dear netizens, "Swordsman Love III" has been online for a year and has been a great success, and it is time for me to fulfill my promise.
I would like to announce the official launch of the Swordsman III game competition starting in September this year. In this competition, I named it "The World's No. 1 Martial Arts Conference", and welcome heroes from all walks of life to participate in the competition, Huashan argues on the sword, and competes for the title of "No. 1 in the world".
"Swordsman Romance III" is our own online game, so I solemnly promise that its tournament prize money is richer than that of "World of Warcraft".
The details of the prize have not yet been agreed, but I can reveal that players who can win the title of "No. 1 in the world" will receive a commercial house with an indoor area of about 100 square meters in Hangzhou or Ningjiang City.
I saw it clearly, it was the indoor area, not the floor area.
A gentleman's word, the horse is difficult to chase. ”
Even if Liu Yun posts an ordinary Weibo, he can be pushed to the hot search by enthusiastic netizens, not to mention such an earth-shattering news today.
Suddenly, netizens were boiling......
The indoor area is 100 square meters, and if it is an elevator building, the floor area is almost 120 square meters.
Quasi-first-tier cities, urban areas of Hangzhou or Ningjiang.
What does this mean? If you get the first place, you can immediately get the things that urban white-collar workers have worked hard for all their lives.
Soon Weibo was paralyzed...... Just like in the previous life, those traffic stars announced their romances, which led to countless marketing accounts forwarding one after another.
"Mr. Liu, be heroic!"
"Ma XX, learn a little, look at Mr. Liu, and then look at you. ”
Some netizens also said cool words: "Mr. Liu, why are they from Hangzhou and Ningjiang? Why don't you go further and change to Shanghai?"
Then immediately a netizen replied to him: "You really don't have a backache when you stand and talk, or do you pay for it?" As I said earlier, no matter where the house is used as a prize, this first place will definitely not be you." ”
......
Not long after Liu Yun posted this Weibo, he received a call from Cao Wei of Sina.
The other party first came to report the good news: "Mr. Liu, according to the reliable information I have gotten, Mr. Ma of Tencent has issued an order to disband the Tencent Weibo project team. Since then, we have dominated the Chinese market. ”
Liu Yun seemed light-hearted: "What is expected, I hope they can hold on for a while." ”
Persistence means constantly throwing money into it, and it involves their energy, which is what he is happy to see.
Even if Brother Pony reins in the precipice, it is actually not a good result for Yoyo.
They may have a new purpose for their work.
"But, ah......" Cao Wei dragged a long tone a little helplessly, "Mr. Liu, you are really a Weibo annual subscriber now, and you have to make some noise every once in a while." The news you just released this time made our Weibo server crash directly. ”
There was a hint of complaint in the tone, more of a joy.
A server crash means that the number of active users has increased exponentially over a certain period of time.
If Weibo is listed, this dynamic published by Liu Yun is enough to push up the stock price.
After hearing this, Liu Yun smiled and said: "Since one is the only one, it should be expanded even more, and the number of employees and server capacity should be on the agenda." ”
Cao Wei pondered for a few seconds and replied: "I have considered all these points, I wonder if I want to enter the overseas market?"
Overseas market?
Liu Yun was silent......
Weibo in his previous life actually used his brains in this regard, but in the end he ended up with no problems.
After all, China and overseas have different standards for news control. Of course, they can launch an overseas version and a Chinese version, two different styles of Weibo.
However, in this way, it is equivalent to losing the local market in China, on which it depends the most, and becoming a rootless tree, like a castle in the air, fragile.
"Frankly, it is very difficult for non-English-speaking countries to globalize Internet products. Liu Yun gave his opinion, "First of all, our mother tongue is not English, and there will be many barriers to promotion. In terms of efficiency, Internet companies in the United States may be able to achieve the effect of 2 yuan if they spend 1 yuan, while our enterprises in China may only have the effect of 5 cents when they spend 1 yuan.
This is probably the most optimistic estimate.
Although Japan and South Korea are allies of the United States, they are not native speakers of English, and they are prone to encounter barriers in the process of development.
I'll give you the simplest example, Me2Day, known as South Korea's Weibo, is only a social software limited to South Korea, and very few foreigners use it.
This situation is very similar to Weibo, and our main users are also from Huaxia. But Weibo's valuation is 100 times that of Me2Day, thanks to China's population base and the huge size of the Internet market.
Therefore, we should focus on the Chinese market. ”
Liu Yun, who is cautious by nature, does not support Weibo's external expansion. Because just by virtue of the Chinese domestic market, Weibo's market value was once close to 20 billion US dollars.
And its prototype, which is also the object of imitation - Twitter, has a market value of only $30 billion.
After hearing this, Cao Wei frowned and pondered for a while: "Mr. Liu's analysis is very reasonable. I don't think it's necessary to set up an overseas version of Weibo to directly achieve data exchange at home and abroad, but it must be within the framework of national regulations and policies. ”
Liu Yun thought for a while and said: "I think Weibo can enter foreign countries, but the main target is the overseas Chinese market. ”
Cao Wei replied: "My original plan was to invite some foreign celebrities and celebrities to open Weibo to increase its popularity. ”
Liu Yun smiled: "You can try it, but there is no need to be too enthusiastic, and I think that if you invite those foreign celebrities to open Weibo, it is also more form than meaning." I'm sure it's not them who really tweet, it's the team of agents. ”
Cao Wei smiled helplessly, this is actually a semi-open secret. Except for the fans of those stars, no one will believe that those foreign stars will post Weibo dynamics.
Liu Yun continued very calmly: "In my opinion, how much appreciation space Weibo can have in the future is not how many overseas markets we can seize, but how many smartphone users can use Weibo's APP." ”
That's what Liu Yun cares about.
Whether it is a company owned by Yoyo, or a company in which he invests and owns shares, the first thing to think about is not how to go global, but how to seize the opportunity in the mobile market.
"Lao Cao......" Liu Yun suddenly changed his words, "I also sent a gift to Weibo, the popular social page game "Stealing Vegetables" under Kaixin.com. I believe that it can be a great boost to the diversified development of Weibo. ”
QQ is also diversifying, for example, there is a dizzying variety of games in QQ space, and Weibo is also trying this route.
Cao Wei said with a smile: "Don't worry, I will definitely promote it vigorously." This game and Weibo can complement each other very well. ”
......
"Where is our breakthrough?"
Ma Huateng stood in front of the floor-to-ceiling window in his office, looking down on the bustling downtown of Shencheng, and couldn't help but fall into deep thought.
Behind him, Ren Yu, the head of the game department, sat on the sofa with a frown, his hands clasped together, and his face was gloomy.
"I can feel that Yoyo is relying on his financial advantage to deliberately form an encirclement around us. ”
With the passage of time, the development of mobile Internet has become more and more impermeable.
Ren Yu raised his head, gritted his teeth and said, "Mr. Ma, at least this piece of meat from Happy Net, we have already bitten off a large piece." Although they were not completely killed as predicted, our market share of web games has increased by a large margin. ”
Brother Xiao Ma turned around and looked at Ren Yu.
This is his right-hand man, who has been working hard all the way, single-handedly planning "QQ Speed" and "QQ Dance", forcing those original games in South Korea to death, and also making Tencent Games' market share surpass Shanda and NetEase in one fell swoop, and sit in the second place.
For him, Brother Pony has nothing to blame.
This time, the planning of "QQ Farm" seemed foolproof to the two of them, but they didn't expect the praying mantis to catch cicadas, and the yellow finch was behind.
"We've gained something, but we could have lost more. Little Brother Ma sat back on the sofa and replied with his legs crossed.
"What have you lost?" Ren Yu didn't react for a moment.
Ma Huateng replied with his eyes slightly closed: "The positive evaluation of public opinion is also word of mouth." In the past, our company has always had a negative image on the Internet, especially on Weibo. ”
Ren Yu said nonchalantly: "What is this? We have always done this, what is the negative evaluation of public opinion? What about the verbal and written criticism of the keyboard warrior? Our company is still growing step by step. ”
Brother Xiao Ma glanced at him indifferently and said, "When the company grows bigger, the positioning will be different." Let alone...... Our previous opponents were all small companies, and their ideas were taken as soon as they were taken, and they couldn't make any waves, but this time the object of comparison was Yoyo, an opponent who was on par with us, or even higher than us. That's the trouble. ”
Ren Yu scratched his hair, as if he understood.
Brother Xiao Ma sighed lightly and said: "In the past period of time, the Internet, especially the Weibo controlled by Youyou, has been guiding netizens to compare. It's an all-encompassing, no-frills comparison. The image they appear in is positive, while we are usually negative. In terms of image, from word of mouth, Yoyo has been trying to suppress us. ”
Ren Yu took a deep breath and asked, "That's ...... Mr. Ma, what should we do?"
Brother Pony gently lifted the frame of the mirror and said, "We need a breakthrough, and of course we also need to find reliable allies." This time, I'm coming forward in person!"
......
Liu Yun rushed to Hangzhou, and after meeting with Zhang Xiaolong, despite the opposition of the company's management, announced a decision: Youxin and Youyou Pass were officially separated.
Users who have already logged in with YoYo Pass can continue to use it after binding their mobile phone, while new users must register with their mobile phone.
At that time, some management raised objections: the so-called greed is not too much to chew, and Yoyo should concentrate on one direction in order to get twice the result with half the effort. Attacking on two fronts may take care of one or the other.
Liu Yun replied: Walking on two roads is more stable.
Yoyo Pass and Yo-Letter, just like QQ and WeChat, have supported each other from the beginning to move forward independently in the end.
Today, there are nearly 80 million registered users.
In the future, all of Yoyo's products can be directly logged in with Yoyo, just like the Yoyo Pass in the past.
This suggestion was actually made by Zhang Xiaolong.
He had been prepared to go to great lengths of speech, and never expected Liu Yun to agree to his proposal immediately.
Because once it is implemented according to his vision, the future Youxin will be a country within a country in the Yoyo system, and once this step is taken, it is like opening a bow without turning back.
It will be transcendent from the existence of other departments, and among the company's top management, except for Liu Yun, no one will have a say in Youxin.
Zhang Xiaolong, as one of the few top product managers in Huaxia, compiled a lot of information and wanted to persuade Liu Yun to agree with his plan through data analysis and prospect prediction.
Unexpectedly, after hearing this, Liu Yun agreed to this plan without hesitation.
This gave him a feeling that he had exhausted his strength, but there was nowhere to do it.
After Zhang Xiaolong left, Liu Yun looked at his back, took out his mobile phone from his pocket, and clicked on a letter he received.
The sender was Chen Zifeng, and a sentence was written on it: Tencent has set up a WeChat project team, which is personally responsible for the boss Ma Huateng.