Chapter 130: How to Judge the Quality of Perfume
In the morning, Sun Wenjing also came to work in the company, and Toyo took the opportunity to organize a company meeting, the purpose of which was mainly to introduce Sun Wenjing and Zhang Liang to other employees of the company, and to convey the appointment of Zhang Liang and Sun Wenjing.
At the meeting, Zhang Liang and Sun Wenjing also delivered speeches, especially Zhang Liang, who was bold and passionate, vowing to make the company stronger and bigger, doubling the total output value, which caused everyone to be excited and could not be calmed down for a long time.
After Zhang Liang and Sun Wenjing's job introduction, the employees dispersed and returned to their posts to continue working, while Toyo left Chen Meina, Shen Jiahao, Zhang Liang, Sun Wenjing, and several relevant personnel from the sales department and planning department to hold a separate internal meeting.
The purpose of the meeting was that Toyo wanted to hear about Zhang Liang and Sun Wenjing's development plan for the company's next year.
Zhang Liang was the first to speak" In the past two days, I went back to think a lot, and also went to the market to do some research, read some information, the company's current perfume sales decline is for a reason, which is also a good thing, which shows that we should change the marketing strategy, deepen the reform, in the face of a new round of challenges We know that in the early years, perfume is a luxury for ordinary people, not everyone can digest it, based on the national consumption level, our company will also set the price of perfume very low, the purpose of this is to make a perfume that people can use, this foothold is very good, in the past five years, the company's perfume has not increased in price, but now, the times have changed, since the reform and opening upThe rapid development of social economy, especially in the past five years, people's living standards have undergone earth-shaking changes, most people have accumulated wealth, ordinary people have money, and perfume is no longer a luxury, it is a condiment in people's lives, key words condiment, this is the key to the decline in perfume sales of our company. Comrades, doing business is like sailing against the current, not advancing and retreating, backwards means failure, now there are many products similar to me on the market, search for it on Taobao, there are not tens of thousands of thousands, mixed in such a sea of perfumes, our perfume does not have much advantage, so for today's plan, only reform, if not reform, it will be eliminated, and if it is not reformed, it will be destroyed. Now, let's look at it differently and imagine what kind of perfume you will buy if you are a buyer now, you have money. ”
In everyone's thoughts, Wang Yan said, "I will buy good quality perfume"
Zhang Liang said, "Yes, Comrade Wang Yan said very well, buy a good quality perfume, but in the eyes of consumers, how to judge the quality of perfume?"
Wang Yan continued: "I will listen to the recommendations of my friends and look at the brand of perfume." ”
Zhang Liang nodded, "The recommendation of friends around me is one thing, and the brand is also important, but I think that the first judgment of most people on the quality of the product should start from the price of the product, so I think the first step of our company's perfume reform should be to redraft the price, as for what price to set at, this work will be entrusted to Mr. Sun." ”
Sun Wenjing said, "Mr. Zhang, rest assured, after market research, I will give a price that is in line with today's mass consumption concept." ”
Zhang Liang said, "Okay, then I will continue to talk about the second step of our reform, the determination of the core value of the product." Before I didn't care what the core value of our company's perfume was, but I want to say that in the future, the core value of our company's products must be safety and service
There is no place to die, so the company's technical department, while improving the quality of perfume, should pay more attention to the safety of perfume, based on safety and service considerations, I suggest that the company can set up relevant experience stores nationwide, so that not only can get feedback from consumers after use, but also promote products. ”
Sun Wenjing said, "Will the cost of setting up a product experience store be too high, and it will be difficult to operate?"
Zhang Liang nodded, "I know this, but the establishment of the experience store is bound to be the trend of the service industry in the future, we can't not do it because of difficulties, we can first set up a store or two stores, increase publicity through word of mouth, and then set up more stores when the company grows." ”
Sun Wenjing said, "Okay, I'll discuss the establishment of the experience store with the staff of the planning department, and after the discussion, I will submit the plan to the president." ”
Zhang Liang said, "That's good, in the end, is the promotion of our products, I searched on the Internet, our company's perfume popularity is too low, this aspect must increase publicity, strive to be a brand known to the people, consider the time reason, well, today I will talk about this, and I will have the opportunity to communicate with you in the future." ”
The applause was thunderous, everyone worshipped, I have to say that Zhang Liang spoke too well, even a person with a strong sense of resistance like Shen Jiahao was conquered.
Shen Jiahao didn't expect that Zhang Liang, this guy, really has two brushes, and it seems that he is really a dry sales material.
Toyo concluded his speech, affirming and agreeing with Zhang Liang's strategic deployment for the company's future, and then asked Sun Wenjing to express her plans for the company's second half of the year.
Sun Wenjing said, "The reform of perfume, our planning department will definitely do its best to cooperate with Mr. Zhang's work, but the company's new industry, underwear, also need to expand publicity, we all know that at present, we in China, in women's underwear, there is no really own well-known brand, this is an opportunity for us, seize this opportunity, my brand bigger and stronger, our company will definitely create brilliance." ”
Chen Meina asked, "Do you have any specific plans for the second half of the year?"
Sun Wenjing said, "In addition to the establishment of a physical examination shop just mentioned by Mr. Zhang, next, I also plan to ask female celebrities to endorse our perfumes and underwear." ”
Toyo said, "I've been thinking about finding female celebrities to endorse products, I don't know if Mr. Sun has any suitable candidates on your side?"
Sun Wenjing said: "How about the new Huadan Li Fei'er, I dealt with her when she was in her heyday before, and if the president agrees, I can arrange it." ”
Wang Xia echoed, "Li Feier is really a good candidate, she is the hottest traffic female star now, and there are nearly hundreds of millions of Weibo fans alone." ”
Dongyang said and nodded, "Li Fei'er can indeed consider it, I also like to watch the harem biography she played, and her acting skills are also very good, she has her own advantages over other entertainment female stars, and her physique and temperament match our product style very well, if she originally intended to endorse my company's products, it is indeed a good choice." ”
Sun Wenjing said, "Okay, I will communicate with Li Feier, I am sure that Li Feier will endorse our products." ”
Toyo said, "Okay, do you have anything to add?"
Everyone shook their heads, indicating that there was nothing to add.
Dongyang looked at Shen Jiahao, "Shen Jiahao, do you have anything to add to the work plan of Mr. Zhang and Mr. Sun?"
Shen Jiahao shook his head: "No." ”
Toyo said, "Okay, that's all for today's meeting, I hope that in the future, all colleagues can work together to create brilliance, come on, comrades." ”
The crowd dispersed, and Dongyang left Shen Jiahao behind and asked him to accompany her to her office.
Shen Jiahao followed Toyo upstairs by elevator and came to Toyo's office.
Shen Jiahao asked Dongyang, "Girl, why are you calling me to your office, it won't be because you want to plot against me." ”
Toyo closed the door, and then said with a smile, "What, are you afraid that I will eat you?"
Shen Jiahao said as if he was serious, "I'm afraid, of course I'm afraid, I'm afraid you won't be willing to do it." ”
provoked Toyo's heart to bloom, blushing for a while, and said, "Just your mouth." ”
"Hahaha, girl, you are wrong with this, I don't just have a good mouth, I am very good at everything. ”
"I know you're very good at everything, don't be poor with you, you can sit first. ”
Shen Jiahao sat down on the sofa opposite Dongyang, and Dongyang took a box of yogurt from the opposite drawer, it was banana yogurt, handed it to Shen Jiahao, and said with a smile, "Don't you like to drink banana yogurt the most." ”
Shen Jiahao took the yogurt, full of emotion, and even had goosebumps, yes, he was excited, can he not be excited, before he just casually said that he likes to drink banana yogurt, but he didn't expect Toyo to keep it in his heart, the speaker has no intention of listening to the heart, Toyo's affection for him, really has nothing to say, after the excitement, Shen Jiahao inserted the straw into the carton, and sucked it up with a straw, and said, "It's delicious, but, girl, you called me over, shouldn't it be for me to drink yogurt?"
Toyo said mischievously, "No, you're fine." ”
Shen Jiahao said, "Who said it's okay, the security department still has a lot of things waiting for me to deal with, I thank you for the yogurt, if it's okay, I'll leave first." Saying that, Shen Jiahao got up and walked out while sucking the yogurt.
And Toyo immediately shouted, "You stop, Shen Jiahao." ”
Shen Jiahao stopped obediently.
Toyo was a little angry and said, "Why don't you want to stay with me so much?"
Seeing that Dongyang was angry, Shen Jiahao hurriedly coaxed, "No, you are so beautiful, I can't wait to be by your side all the time, but I don't have something to do, the big sea tiger is still waiting to report to me." ”
"Really"
"Of course it's true. ”
"Alright then, you wait for me. ”
As he spoke, Dongyang ran to the drawer of the opposite table, took out a gift box and handed it to Shen Jiahao.
Shen Jiahao then asked the gift box, "For me"
"Hmm. Toyo nodded.
"What is it?"
"You opened it and took a look. ”
Shen Jiahao opened the gift box, and inside was a mobile phone, and it was the latest Huawei mobile phone.
Toyo said, "I saw that your phone is quite old, so I bought you a mobile phone on the Internet, and it just arrived today, so I asked you to come and get it, how do you like it?"
"Like. Shen Jiahao nodded, very moved.
Seeing that Shen Jiahao liked it, Dongyang also smiled very happily, "It's good to like it, do you have time at night, I want to go to the movies." ”
Watching the movie again, now Shen Jiahao is terrified when he hears the word movie, but he still smiled and said, "Okay, let's go watch it together at night." ”