Chapter 250: The Layout of American Sports
After visiting the Lakers players, Li Guangyu came to the office area of Xinghong Sports Group, which is not very far from the Great Western Forum Arena, and it is only about ten minutes by car.
Li Guangyu presided over the senior management meeting of Xinghong Sports Group, and after listening to the reports of various departments, Li Guangyu said: "Now our sports group has basketball, ice hockey and football, the Lakers are doing very well, and ice hockey has also achieved good results, but our football club in Coventry is still struggling on the verge of elimination and relegation, do you have a plan to deal with it?"
Peng Xiaoli said: "Li Sheng, in this regard, the management on our side is mainly to respect the opinions of the management of Bentley Football Club, and they recommend that one is to trade back a few top players from other teams, and the other is to develop their own young players. Our headquarters have agreed with them and have injected $20 million into the team for development. ”
Li Guangyu himself didn't know what more famous stars in football would come later, and he couldn't recruit them to the club when they were young, and he only heard the names of a few people in later generations, and he didn't even know their full names, let alone what their situation was now.
Lee Guangyu said: "This professional problem will be handled by the football club, and you can help them do other things for the team." ”
Vice President Ceth Prologis said: "Mr. Lee, we will handle the affairs of Bentley Football Club according to your instructions, and the chairman of Bentley Football Club and the general manager and coaching staff of the team will be responsible for the construction of the team, and our group headquarters will not interfere in this matter. Flash"
Although Li Guangyu likes basketball, it is impossible for Xinghong Sports Group to just take care of the development of basketball, for example, in Europe, football is the sports hegemon in that region and occupies an absolute influence. On the American side, basketball is not the hegemon here, the four major sports leagues in the United States, basketball is ranked third, and ice hockey is fourth, football is the first and baseball is the second.
Li Guangyu asked, "Xiaoli, do you have any plans for your group to expand in the coming year?"
Peng Xiaoli replied: "Mr. Li, we are going to enter the NFL next year, and we are already looking at teams that we are interested in selling, especially in the California area. As the most influential sports league in the United States, our entry into this league has greatly improved the influence of both our Star Hung Sports Group and the Lee Group in the United States. ”
Peng Xiaoli herself will not let the team she manages stop, watching the other groups under the Li family expand rapidly, only her own group currently has only three teams, and the market value is only about 200 million US dollars. Such data, at the end of the year, it is difficult to compare with other groups, even after Jiayi was listed, the market value has been rising, and it is estimated that Xinghong Sports Group will be at the bottom.
Li Guangyu is very satisfied with Peng Xiaoli's enterprising attitude, and now seize the opportunity to join these teams, the market value of the team will only get higher and higher in the future, and at the same time, it can also promote the products of the Li Group, and it will not lose money. Thinking about the market value of the Lakers alone as high as billions of dollars in the future, Lee Guangyu is now taking advantage of the time when the team is not too valuable, several major leagues have bought one to expand the influence of the Lee Group in the United States.
Li Guangyu said: "When you are looking at the NFL, you are also looking at LB (American Baseball League), and we will enter these two leagues at the same time next year, so that our Xinghong Sports Group will completely sit on the leading position of sports in the United States." ”
Peng Xiaoli immediately replied happily: "Li Sheng, after the meeting, we will recruit professionals in baseball to investigate the acquisition of baseball clubs. ”
Peng Xiaoli originally wanted to start expanding step by step, but this time with Li Guangyu's instructions, she can take a two-pronged approach, in which the capital problem is solved by the Li headquarters for herself, and she doesn't have to worry about the shortage of funds for this acquisition.
Lee then heard a briefing from Kings (NHL) president Jim Green on the Kings' team this season.
"Mr. Green, I don't know much about hockey myself, how the team is built, and it mainly depends on you, we can only help you in other aspects, and I hope the Kings can achieve brilliant results under your leadership," Lee said. ”
Jim Green said: "Mr. Lee, thank you and the senior management of the group for trusting us, and we will definitely lead the development of the Kings team, and plan to complete the team's championship lineup in three years, and launch a sprint to the league championship." ”
Lee Kwang Woo also knows that sometimes, if you have a good lineup, you may not be able to win the championship, and sometimes it depends on luck. The time and place are favorable, this thing is not something that he can control, and Li Guangyu does not want to put too much pressure on them.
Li Guangyu said: "Mr. Green, the team construction is up to you, don't put too much pressure on the team, we have to ensure that the team is always a strong team in the league, pay attention to the health of the players, the championship is naturally our goal, but don't be disappointed if you don't win the championship in a year or two." At the same time, if the players are under too much pressure, it will not be conducive to their performance on the court. ”
Jim Green said: "Mr. Lee, we're going to look out for the fitness of the players and the mentality on the pitch, and I'm sure the players in our team have a heart to compete for the title and they can handle that pressure. Of course, we don't put pressure on them, and I think the expectations of the fans will make them feel the pressure. ”
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After the meeting, Li Guangyu left Peng Xiaoli alone to talk to her about the development of the Li Group here.
Li Guangyu said: "Xiaoli, how many direct stores and franchise stores does Hongyu Clothing Group have in the United States today?"
Peng Xiaoli said: "Li Sheng, at the end of last month, there were a total of 52 direct stores of the three major brands of Feiyu, Chengyu and Hongyu under Hongyu Clothing Group, and the number of franchised stores reached 645. Among them, it is the most dense in California, where there are more than 80 directly operated stores and franchise stores. Especially in the Los Angeles area and the San Francisco area, there is a brand store under our Hongyu Group in every neighborhood. ”
"After we stabilize California, we should focus on developing markets in the eastern states, especially in big cities such as New York, Washington and Chicago," Li said. ”
Today, the sports market in the United States is mainly occupied by brands such as Nike and Converse, and Nike is not as strong as later generations.
Peng Xiaoli said: "Li Sheng, Hongyu Group has been implementing the eastern market development plan, just at the beginning of this month, Mr. Qin Ping, general manager of Hongyu Group Branch, personally went to New York to preside over the development of the market there. ”
Li Guangyu said: "You have done a good job, our group is now the time to vigorously expand, many of our products are not too wide in the market, which requires our management and marketing personnel to develop new markets for the sale of our products." ”
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