Not long ago, the organizing committee of the Yenching Olympics announced the singers of the theme song.

The will of the official cannot always follow the wishes of netizens.

The singers they announced are the same as in their previous lives, Liu Huan.

Among netizens, the most popular are Jacky Cheung, Jay Chou, and Tian Fu.

Tian Fu has the highest voice because he is a mainland Chinese national, and he has been elected as a golden song.

But the Olympic organizing committee never chooses people to see how many fans there are, and they have their own set of unique criteria for criticism.

When chatting with Tian Fu, Liu Yun could see that this Nizi wanted to be the singer of the theme song.

But Liu Yun did not hesitate to pour a basin of cold water and told her: "The singers of the Olympic theme song cannot simply look at the popularity and the number of fans, they need to take into account all factors. ”

At that time, Tian Fu casually held the water cup and replied: "I understand that my information is too shallow to convince the public. ”

"Mu Xiu Yulin, especially for such a name that is not very significant, to attract the hatred of countless people is not worth the loss. ”

"I understand how honored it is to be a part of the chorus. ”

This was the conversation between the two that day.

At this moment, Liu Yueru sat opposite Liu Yun, took a sip of red wine with a wine glass, and asked, "The singer of the theme song of the Yanjing Olympics has come out, I originally thought you would fight for it." ”

Liu Yun was slightly stunned, and said with a wry smile: "You are a little overestimated of my ability, those forces in the Beijing circle have been deeply rooted. Although I have a little money and a bit of status in the business world, I still can't get in there. ”

After a slight pause, he changed his words and said with a smile: "Actually, Liu Chang is not very good, although he does not have many fans, but his status is there, and his student disciples are estimated to be all over the country." ”

Liu Yueru laughed softly: "It's not bad that you have such a mentality, I thought you would be bound to win this place." ”

Liu Yun shook his head and smiled: "Actually, this quota is not as important as you think, and it's just like that if you don't get it, it won't decide anything." ”

"Oh?" Liu Yueru said with a look of surprise, "You're open-minded." ”

How did she know that Liu Yun, as a person who had come over, had her own ideas. This stage is actually not as important as the outside world thinks, it can't decide anything. For example, the girl who sang "Jasmine", this experience will become the talk of netizens for a long time.

"The entire Chinese society, the network environment has changed a lot, and people don't think too much about a sports meeting that only lasts for half a month, as a very important thing. ”

Liu Yun's evaluation reminded Liu Yueru of a judgment given more than half a year ago: Many people think that the stock market will rise in 2008, and they always habitually associate the stock market with the Yanjing Olympics, but in fact, it has nothing to do with it.

"He's like a clear stream, different from the masses!"

......

Not long ago, Apple released what is also known as the iPhone 3G, which is commonly referred to as the second-generation smartphone.

Released in mid-June and sold in mid-July, the product became the first model to sell more than 1 million units in its first week of release.

Compared to the first iPhone released last year, it has made significant improvements, such as installing a global positioning tracking system, extending battery life, and having faster Internet speeds.

At the same time, the far-reaching App Store has also been created, which can facilitate third-party app developers to develop apps for the iPhone.

But this mobile phone will not be sold in mainland China, Liu Yun still clearly remembers that the iPhone mobile phone was introduced by Unicom until the fourth quarter of 2009, and they directly bought out Apple's 5 million iPhones at a high price of 10 billion yuan, and are ready to sell them nationwide at a higher price.

From that day...... , and for a while.

Now, Liu Yun has a second-generation iPhone that has just been launched.

As a person who has come over, he is a little unaccustomed to this full touch screen mobile phone. Because the smart phones of this era, compared with more than ten years later, are too simple after all, he is still more accustomed to using mobile phones with buttons.

"It is indeed epoch-making, but there are still many shortcomings. ”

His first reaction when he got this mobile phone was to ask the company's technical department to immediately develop the corresponding APP software, but soon Liu Yun realized a very serious problem, the App Store Huaxia area will not appear until the fourth quarter of 2009, and the iphone will officially enter the Chinese market.

Nowadays, even if the corresponding APP software is developed, it is like a mirage, with no foundation at all, and it is easier for competitors to discover the mystery.

So nowadays, every step should be taken carefully.

Soon, Liu Yun was considering another approach, such as developing the mobile version of the Yoyo Security Guard APP, and trying to put it in the App Store in North America.

Because overseas, especially in North America, there are many Chinese and international students, and they first want to seize their mobile phones.

He immediately called, called Liu Shihua to his office, and told him his thoughts.

Liu Shihua agrees with the plan, believing that as Apple continues to improve the performance of its iPhones, its user base will increase at a rocketing rate.

"Mr. Liu, I have a question, now the Yoyo security guard on the PC side has too much software, and it is impossible for us to copy it on the mobile phone!"

"Of course. Liu Yun thought for a while and said, "First of all, we won't put QQ." ”

"This won't work!" Liu Shihua immediately replied, "Many computer software is not suitable for installation on mobile phones, but QQ for instant messaging is OK, and our company's YOYO voice is not suitable." ”

After hearing this, Liu Yun was a little surprised and asked: "The Yoyo security guard on the computer side has a QQ download channel, which is no choice, but I don't want to promote Tencent on the mobile phone." It's a whole new battlefield, everybody is starting from scratch, and even if the penguin was willing to pay me for advertising, I wouldn't agree to do that. ”

"Why?" Liu Shihua showed a puzzled look, "Mr. Liu, you have to know that if there is no QQ, the mobile version of the Yoyo Security Guard is of little significance." The software that is more popular on computers is now only QQ that can be used on mobile phones. ”

Liu Yun silently glanced at the Nokia mobile phone in his pocket, its operating system is Symbian, except for some games, it also has a QQ.

Because QQ has use value, other software is of little significance.

Liu Yun doesn't know if Tencent is aware of the huge potential of the mobile terminal, but at least they are already working on a mobile version of QQ.

At this moment, he has an ulterior secret in his heart, and he also knows that he is now facing a difficult choice.

Without QQ, the mobile version of the Yoyo security guard has little practical value, and if QQ is put on it, it is equivalent to planting a time bomb for yourself.

If Tencent's QQ users on the mobile phone continue to expand through the platform of Yoyo Security Guard, they can use the QQ BUG tool in the future to infinitely drain WeChat, and all their layouts are likely to be in vain.

"Director Liu, the lesser of the two powers. Liu Yun thought for a while and said, "In the next few years, it will be an open and secret battle between Youyou and Tencent." There is no need for us to strengthen each other. ”

"Mr. Liu, what do you think?" After a moment of silence, Liu Shihua asked.

He understood his boss's concerns, even if he couldn't guess Liu Yun's plan for good faith.

"The first thing to put on the App Store is not called Yoyo Security Guard, but Yoyo Mobile Manager. After pondering for a long time, Liu Yun spoke.

"No problem!"

"Then, we put the browser, and the input method. ANTIVIRUS SOFTWARE IS NOT NEEDED, AFTER ALL, IOS IS A CLOSED SYSTEM. ”

Liu Shihua thought about it and felt that there was not much of a problem, so he nodded.

"Then put some single-player games. There are ......" Liu Yun looked at the computer webpage, "Put Weibo on it, and post it, but you can't put QQ." ”

He also denied the idea of video, after all, today's broadband traffic is still very small, and the technology of mobile phone wireless network is not mature, so video APP is of little significance.

Finally, Liu Yun added: "After all, this software butler is still an experimental product, mainly based on accumulating experience, and our users are basically concentrated in international students in North America, and the scope is not large." Your mobile phone project team can keep a low profile. ”

"Understood!" Although Liu Shihua couldn't guess the boss's thoughts, he still nodded cautiously.

After he left, Liu Yun picked up the phone and hesitated for a long time, but still didn't call Zhang Xiaolong.

"The U-Trust program should not be rushed. Liu Yun muttered to himself, and put down the microphone.

In the previous life, Tencent did not begin to have the idea of developing WeChat until the second half of 2010, and it was Zhang Xiaolong who proposed this idea.

Of course, there is also a big background to the times.

In that year, the launch of the iPhone4 mobile phone was the official arrival of the mobile Internet era.

It is a landmark product in the history of mobile phones.

There is a saying: iPhone redefined the phone, and the iPhone 4 redefined the iPhone.

If the launch of the first three generations of the iPhone means the success of the role of the participant interpreted by the iPhone, then the positioning of the role of the fourth generation iPhone belongs to the disruptor of the industry.

At the same time, the Android machine is also menacing, because there is a world giant like Google behind it, with a strong technical team, Samsung and HTC mobile phones, also appeared on the stage one after another, each showing their powers.

In such an environment, Zhang Xiaolong realized that a new and subversive era had come, so he suggested that Brother Xiao Ma form a >

Now that Tencent has no Zhang Xiaolong, it doesn't mean that others can't think of this in 2010.

"Youxin's matter is not in a hurry, even if it is launched now, it doesn't make much sense, but it is easy to startle the snake, so that Tencent can find the target early. Liu Yun immediately extinguished this thought.

......

On August 1, 2008, when many people in China were counting down the opening day of the Yanjing Olympics with their fingers, Jingdong website and Taobao announced on the homepage: YOYO Music Mobile Phone was officially released.

With it, we no longer need MP3.

A music phone with a better player than MP3.

Then, several popular singers held this mobile phone to promote: fans, if you want to listen to our songs, everything is on YOYO mobile phone. The price is uniform: 1080 yuan.

Order online on JD.com: The price has a certain range of discounts, 1000 yuan.

Subsequently, similar advertisements appeared on many Internet websites, bombarding the eyes of netizens.

In this era, a Nokia's key-button mobile phone is almost more than 1500 yuan, and Nokia's pseudo-smart phone is basically more than 2000 yuan.

The pricing of the YOYO music phone is cheap, and its slogan: with it, we no longer need MP3s.

There are many MP3 manufacturers who secretly scold: Have we offended Youyou, doesn't this slogan want us to have no food?

The slogan, or even the series of advertisements behind it, is not Liu Yunding.

All this came from Wu Qiang's planning.

This professional manager, just like planning a lot of classic OPPO mobile phone advertisements in his previous life, has also single-handedly directed some highly infectious advertisements in this time and space.

Especially netizens in this time and space, they have not experienced the all-round bombardment of online advertisements in later generations, but feel that these promotions are very novel and distinctive.

They looked at the phone in the picture: sophisticated and stylish, with its own colors, and at a cheap price.

Many people have the idea that it's good to buy one and try it.

After all, Yoyo's reputation on the Internet is so big, and they should be able to guarantee the quality of their research and development of mobile phones.

Not only JD.com, but also Taobao Mall on Taobao, you can also buy this mobile phone.

In fact, in advance, Liu Yun looked for Lao Ma, but this guy said a little sourly, you sell yours, I don't interfere, but if you want to advertise, you still have to pay. Brothers, settle accounts.

Liu Yun thought for a while and replied, "Okay, I'll pay you for the advertisement." He gritted his teeth and gave Taobao a considerable amount of advertising money.

A day later, Wu Qiang excitedly called Liu Yun: "Mr. Liu, our music mobile phone has a good start. ”

Liu Yun asked, "How much was sold on the first day?"

Wu Qiang replied: "20,000 units!"

"That's so many!"

"It's still useful to spend so much advertising money this time, covering all aspects without discrimination, and I also invited many well-known singers to do publicity together. Many people tried it out of curiosity, and they all thought it was good after using it. ”

After a slight pause, Wu Qiang continued: "If you are talking, most mobile phones are about the same, our advantage is that the music player can completely replace the value of MP3, plus the price is not expensive, it can completely replace the role of MP3, but the profit is not high, the profit of a mobile phone is less than 100 yuan." ”

Liu Yun said with a smile: "Gaining popularity, accumulating users, and then seizing the market is the most important thing, whether to make money or not is not something we should consider now." ”

Sure enough, it was worth it for him to spend a lot of money to poach Wu Qiang from OPPO, this guy is a marketing genius and can also have a keen insight into the needs of the market.

Now, it can be said that this hand is a year ahead of schedule, making MP3 a product a historical term.