Regarding Guardiola's suggestion, Wu Qian thought about it seriously.

In Europe and the United States, many children of twelve or thirteen look the same as adults, compared to the teenagers of the Celestial Empire, they mature too quickly and too early, and their physical functions and muscle strength and physical fitness are indeed stronger than the teenagers of the Celestial Empire at the same time.

This is related to race and genes, and it is also related to the dietary environment.

According to Pep Guardiola's meaning, if the whole set of European standards is copied to select football seedlings, I am afraid that it will not be applicable and will leave out talents.

Messi is the best example, Messi, who has suffered from dwarfism since he was a child, if he hadn't met a good teacher, I'm afraid he would have really been buried, and there would be no today's briquette king.

"Well, you are right to remind you that the test standard of physical fitness should be appropriately lowered according to the actual situation, but I am still quite confident, in recent years, the children in our country have also grown very well, and they feel no worse than those in Europe and the United States. ”

"If you insist on saying that it is bad, it is also poor in the environment, and there is no time for physical exercise......"

Nowadays, most parents educate their children to put the cultural test score first, then put the cultural test score second, and finally put the cultural test score in the third place.

What are your hobbies in sports? Can you manage your meals? Can you make money?

At eleven o'clock in the morning, Guardiola got on a plane to the UK with the new instructions given by his boss.

Time in France is six hours ahead of New York in the United States, where Woodward, who is still asleep in the back.

Perhaps it was due to the overwork of his mind during this time, and a lot of hair could be seen on the pillow, and his Mediterranean Sea was getting wider and wider.

The quiet room wafted with the faint smell of burning cigars, and the clock on the wall clicked, clicked, clicked.

Suddenly, a rapid phone rang, startling Woodward.

"Boss calling?"

Woodward rubbed his eyes, felt the phone and quickly answered it.

"Hello boss...... Huh, who are you?"

Although Woodward was not very sober, as soon as the other party opened his mouth, he heard that it was not Boss Wu, Boss Wu's unique English accent was too familiar to him, the most important thing was that the gender was wrong, and it was a woman who called.

"Mr. Woodward, I'm sorry to bother, but let me introduce myself, I'm Head of Marketing for Nike Europe, Laught. ”

Woodward got up from the bed, found a bottle of water to drink, and continued, "I don't know what's going on?"

"That's right, Mr. Woodward, Nike wants to regain sponsorship rights from Manchester United. Schlauter said straight to the point.

She could tell that Woodward seemed to have just woken up, and it made her wonder that the chief executive of Manchester United could sleep on such an important day.

(There was a mistake that the sponsor of Manchester United's home stadium is no longer Nike, but Adidas, including the jersey.) ）

With four points on his face, three points of surprise, two points of tiredness and one point of impatience, Woodward did not understand what Nike was playing.

Nike and Manchester United have worked together for thirteen years, but eventually broke up in 2015 because of money, and then Adidas took the opportunity to join Manchester United.

Woodward clearly remembers that he personally talked about the breakup with Nike and the hand-holding with Adidas.

At the time, he proposed a new split plan for Nike, and at the same time asked for an annual sponsorship fee of £75 million.

In the eyes of the Nike Group, these two requirements are simply unreasonable to the extreme, not to mention the share of peripheral goods sales, the sponsorship fee of 75 million pounds a year is more than twice that of other top giants!

During the same period, Adidas' sponsorship of Real Madrid was £31 million a year, Nike's sponsorship of Barcelona was £27 million, and Puma's sponsorship of Arsenal was £30 million a year.

The Nike Group didn't understand who gave Woodward the courage to ask for 75 million pounds, and it didn't want to know, so it decisively refused Woodward's request anyway.

Who knows, as soon as the Nike Group refused, Adidas immediately extended a hand of friendship to Manchester United Club, no, the hand of money......

Seventy-five million pounds a year, no problem, take it!

No problem, sell it!

Nike was unhappy at the time, but did not fight for sponsorship again, because in the eyes of the group's top management, Manchester United was not worth the more than £70 million a year that the group invested.

In the four years from 2015 to 2019, Nike Group proved to be right in its original decision, and the more Manchester United's results fell, the more Nike Group was happy with its original decision.

Until this morning, this happiness was completely shattered.

Ronaldo, the main face of the Nike Group in football, traded from Juventus to Manchester United along with the image rights.

This means that after Ronaldo arrives at Manchester United, he needs to give up endorsing the Nike brand, because the team has endorsed Adidas.

Otherwise, the club will have to give up Adidas' advertising sponsorship, and because of the contract, it will not be able to achieve the best of both worlds.

The Nike Group held a special meeting to discuss a solution to Ronaldo's endorsement, but before the meeting could reach a result, immediately after Ronaldo, Neymar, another superstar spokesperson for football under their group, was also bought by the Manchester United owner!

Under the Nike brand, there are many stars endorsed in football, but the first and second are Ronaldo and Neymar!

That's a big deal!

Football stars are not the kind of traffic stars that can be created by litters......

If it was an entertainment star who was robbed, Nike Group would not be so nervous, but if a superstar was robbed, they couldn't turn a blind eye!

Nike Group's annual sales in South America, a very considerable proportion are based on Neymar, if you lose Neymar's endorsement, it means the loss of a part of the South American market!

Ronaldo is even more terrifying, Ronaldo is not only a superstar, but also a star with countless fans, and the Nike Group can't calculate in detail how much turnover is built on Ronaldo, only knows a lot, a lot......

When this kind of thing happened, the head of Nike Group Europe naturally couldn't sit still.

Get moving!

"Oh, Ms. Schlauter, let's be honest, Manchester United are getting along very well with Adidas right now, I'm afraid ......"

Woodward didn't know anything about the outside world, he didn't understand the reason for the 180-degree turn in Nike's attitude, and Woodward, who was very confused, did not give an affirmative answer.