Chapter 16 Bidding Begins

The most indispensable thing in the TV station is probably the host, dignified atmosphere, witty humor and other types.

After all, the bidding conference is not so serious, and it is facing some enterprises and needs a host to set off an active atmosphere.

The person in front of him has a serious face, but his smile makes people feel oily and smooth. As soon as the words came out, the audience was silent, and at the same time showed a satisfied smile.

Saying that he is the God of Wealth, no matter how you listen to it, it is a good word.

It is true that the people who come are all with real gold and white eyes, and to put it bluntly, they are sending money.

Well-known TV stations make money, it's that easy.

The host on the stage restrained his smile and said: "Yanjing Satellite TV's achievements in the past year are obvious to all, and the ratings in each David TV have always been among the best, thanks to ......"

The host's serious speaker thank-you words are all official clichés, which are called recalling the past, describing the present, and showing the future.

After saying this, the corners of the host's mouth curled, he picked up a small gavel in his hand, and said with a smile: "The above words only represent Yanjing Satellite TV, and the next words only represent my personal position, if there is any similarity, it is pure coincidence." “

There was a burst of laughter, followed by applause. This kind of occasion is more suitable for a more relaxed situation.

The host carried the small gavel on his shoulder, glanced at the audience, and said proudly: "In terms of ratings, if Yanjing Satellite TV says second, no one dares to say first." Last year was a year of high spirits, this year we are even more ambitious, all the bosses and business representatives, choose to cooperate with Yanjing Satellite TV, we promise to give you a surprise!"

"I also presided over last year's bidding meeting, and at that time, I watched the audience frequently raise small cards, and my heart really couldn't stand it! I hope you will not be polite, make persistent efforts, and strive to make me scared out of heart disease today!"

There was a burst of laughter, and then the host briefly talked about the process, and the first bidding was for advertisements in various time periods, and the prime time was put at the end. This is followed by the naming rights bidding for each column, which is the top priority of the conference, and it is said that last year a mobile phone brand paid 150 million naming fees for one of the hottest entertainment programs, setting a new record.

Ling Luo didn't understand why companies were willing to spend so much money, and wouldn't it be better if they invested in technology development and employee welfare?

Later, after analyzing the market at that time and comparing the situation before and after the advertisement, Ling Luo suddenly realized that advertising could make such an effect, and I have to say that the company played a game of chess and won the gamble.

After sitting down just now, the names of major companies were written on the seats in the front row, and the mobile phone company was impressively present, and it seemed that this time it was also determined to win.

Ling Luo raised his eyes and looked over, the seats of that company were still empty, and they were all late for such meetings, it seemed that something had happened.

The bidding will be carried out step by step, in addition to the male host on the stage, there is another beautiful woman in fluttering clothes, dignified and elegant, responsible for explaining the various advertising periods.

The male host is responsible for gags, adjusting the atmosphere, and of course, the main thing is to preside over the meeting.

The two are a seamless pairing.

An apple tree, there are several apples, large and small, although there are many companies that come, not everyone can eat the fruit.

Small businesses feel very self-conscious, looking forward to no competition, not caring what time period, as long as they can show an advertisement on the TV station, they will be content.

The first part of the meeting was basically uneventful, there was no big scene, and the price of the tender was even lower than last year.

The male host was shocked, but his face was still calm, and he had cultivated the ability to be in danger for so many years.

Although the amount of money has nothing to do with himself, he is also the top host of Yanjing Satellite TV, and he can't play this meeting well, and he can't hang his face in front of the director.

Just now, a small business used a million bids to advertise a tepid time period, and the male host smiled slightly and put the gavel away.

"My relatives, what about the heart disease? There has been no thrilling scene in the meeting so far, and if this continues, our host's salary desk will not be able to produce it!"

The male host arched his hand and continued: "Ladies and gentlemen, show mercy! Otherwise, after I preside over this time, I will be expelled tomorrow!"

The male host is the pillar of Yanjing Satellite TV, the host of the most popular reality show at the moment, and it is this column that not only created a ratings myth, but also created a record for naming fees.

The bosses and business representatives in the audience laughed out loud.

The male host's face was calm, and he continued: "Just kidding everyone, the next few time periods are the highlights, and then it's time to bid for the naming rights of the column, and if you don't succeed, you have to hurry!"

The bidding will continue, I don't know if because of the host's ridicule, or the entrepreneur has already made a plan, the conference is becoming more and more intense, and the next noon advertisement was photographed for two million.

The male host covered his chest and dropped the hammer, and said with a ruddy face: "Good guy, it's really powerful!"

He remembered very well that the advertising transaction price at this time last year was 1.5 million, and today it was directly adjusted to 2 million, which is really not a small increase.

Just now I thought that this year would not be as good as last year, just at the moment when the hammer fell, he felt too worried, it seems that these people are looking down on the time period just now, and this competition has really begun.

In fact, with the effect of last year's mobile phone advertising, this year's enterprises really want to spend a lot of money on advertising.

And now, as the time period gets better and better, the scene is getting hotter and hotter.

The next few bids are also much more than last year, and the male host's voice is getting louder and louder, and his emotions are getting more and more excited.

There was some preparation before, and after a short break, the host walked onto the stage with a new gavel.

There is about to be a tender for the last time slot, which is the prime time, an advertising space before the TV series is broadcast.

The male host said: "The bidding price for this period last year was six million, I don't know how it will be this year, you are optimistic, this is the advertising space of the last time period, and the next is the naming right of the column!"

Ling Luo now probably understands that the arrangement of seats is not divided according to the company's reputation at all, but according to the type of auction, and deliberately arranges the bidding for the same advertisement together to create a competitive effect.

If the guess is correct, then these people around you seem to want this advertising space.

Looking at the way they were gearing up, Ling Luo was a little apprehensive, it seemed that the previous plan was a little naïve, and the attitude of these people was very resolute.

The middle-aged lady next to Chen Linlin inadvertently glanced here, and her eyes were full of disdain!