Chapter 1196: Take Thomson

On December 16, the good news finally came from the side of China Electric Group, and its group acquired Thomson Company as a whole at a sky-high price of 1.5 billion US dollars, including Thomson's channel in Western Europe.

In addition to the abundant funds of China Electric Group, Chirac also provided a lot of assistance to China Electric Group, and the requirement for China Electric Group is to continue to retain Thomson's headquarters in France, and at the same time let Thomson's products enter Asia.

There is naturally no problem with China Electric Group, Thomson's home appliance brand is very famous in Western Europe, Cao Hongxuan is not willing to lose this brand, Thomson will be a company operating high-end home appliances in the future, and China Electric is in the middle, high and low.

In Mr. Lee's office, Mr. Cao reported the details of the acquisition to Mr. Lee.

Li Guangyu is still very happy to win this company, with Thomson's technical support, in the future, China Electric Group will have the strength to compete with Panasonic, Kangzhi, Hitachi and other home appliance brands.

He said to Cao Hongxuan: "You are now mainly integrating Thomson Company, maintaining the stable development of the company, and at the same time keeping the company's technical personnel as much as possible. ”

The reason why many countries in Western Europe have accelerated the privatization of state-owned enterprises is that their enterprises have become a burden on the government's finances, and they look glamorous on the outside, not only can they not provide benefits for the government, but they need government financial subsidies every year, and this is the fundamental reason why Western European countries want to sell these companies out.

The reason why this situation occurs is that many companies are not good at technology, nor is it a problem of product quality and sales, but mainly because there are too many idlers in it, a few people work, and dozens of people get wages, so it is strange that such enterprises can not lose money.

It is precisely this situation that some governments in Western Europe have found that they have decided to carry out privatization reforms, hoping that private capital will revitalize these companies, not only to provide large financial returns, but also to tax revenues every year in the future.

Cao Hongxuan responded: "Li Sheng, we have made a detailed plan in this regard, according to your and the executive team's opinions, our group vice president Yu Daiqiu will go to France to serve as the president of Thomson, and at the same time, Zhang Wenbo, deputy director of the group's finance department, will be the vice president and chief financial officer of Thomson, I believe that with the two of them in charge of Thomson in the past, they will be able to develop Thomson company well." ”

To tell the truth, France is not Li Guangyu's ideal manufacturing base, and at present, the Thomson company is being put in order, and although the company's headquarters is in France in the future, Li Guangyu's manufacturing base will be placed in the mainland, and there is no region in the world where workers are more at ease than the mainland.

Especially in France, if you have nothing to do with the parade, his company's orders don't have to be done, and Western Europe requires employees to work overtime, even if they don't want to give a lot of money, it is better to be in the mainland, as long as the treatment of employees is relatively okay, there will not be so many sesame rotten grains.

And a very important point is that Li Guangyu is from Xiangjiang, which is destined to be his roots in the mainland, no matter what it is, there is a distinction between nationalities, those who say that there are no borders are basically nonsense, and the same is true of the business community.

The most important reason why many of the Lee Consortium's products are being deliberately suppressed by the US government is that these are not US companies, and Lee Kuang-woo is not an American, and the US government will not spare any power to suppress these companies that threaten US interests.

Unless Li Guangyu is willing to become an American citizen, or give up the shares of some of his groups to American capital, there will be many such things in the future, and the reasons for suppression will be varied.

It's a pity that Li Guangyu has little interest in becoming a second-class citizen, although the United States claims to be an open country, but they are still mainly serving white people, racial discrimination has never stopped, and Xiangjiang is where he should be.

Although the development may be difficult in recent years, especially in the US market, but with the continuous development of the mainland economy, coupled with some of his layout in other regions, the future prospects are very good, Xiangjiang is definitely the best location for Li Guangyu, it is quite special here, and sometimes it is easier to get left and right.

Li Guangyu instructed: "Your side should transfer the technology of Thomson Company to the China Electric Appliance Group as soon as possible, and at the same time send some technical personnel over there to assist the China Electric Group in thoroughly understanding these technologies, and carry out research and development and innovation on this basis." ”

In any case, let's take the technology first, the main technology research and development in the future is still in Xiangjiang, and the technology patent will also be placed on the group's side, and Thomson Company is mainly to operate the brand.

Not only Thomson Company, but also some patents of the British Telecom Group have also been authorized or transferred to the Xiangjiang Communication Group, so that in terms of technology, Li Guangyu Xiangjiang can control the initiative and is not afraid of some problems in the future.

"Li Sheng, we will arrange this matter as soon as possible, I believe that our high-end home appliances under Zhonghua Electric will be able to go on sale before the end of next year, and then we will be able to compete in the high-end field of treasure islands, Southeast Asia, and even North America and Japan. ”

The acquisition of Thomson has completely made up for their shortcomings in technology, so that they can compete with the same layer of high-end products as Japan's Duojia Electric Group.

Especially in the current Asian region, in the high-end field of household appliances, basically monopolized by Japanese household appliances, which has always been the regret of China Electric Group, breaking this situation has always been the obsession of the senior management of China Electric Group.

Last year, Li Guangyu was ready to buy Thomson's company, but unfortunately Chirac had just come to power in France at that time and had not yet taken the initiative, so it was temporarily shelved.

With Chirac's power firmly secured, they restarted the acquisition negotiations again, and after more than half a year of negotiation and communication, they took over the company that was extremely important to them.

Li Guangyu said: "You should also do a good job of channel integration, Asia should cooperate with Hengyu Supermarket Group and South China Electrical Appliance Chain Group, and strive to enter the market of Thomson household appliances in Greater China and Southeast Asia, Japan and South Korea can also try, but don't have too much expectations, these two places support their own domestic products are quite powerful." ”

Over the years, Bentley Group and Zhonghua Electric have not made much progress in these two regional markets, and the cars driving on the roads of South Korea and Japan are basically their domestic brands, and it is difficult to see foreign-funded cars on the road.

The same is true for the home appliances used in Japan, which are basically Japan's own brands, which makes Li Guangyu not have much hope for Thomson home appliances in the market in Japan and South Korea.

In the future, the market will mainly be in Greater China and Southeast Asia, which is the core market of all industries of the Lee Consortium, and Thomson Company is no exception.

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