The publicity effect is one thing, and the actual effect is another, so why did Wan Father make a big splash about the group's fame?

To explain this problem, we must first understand the operation mode of general resource-based enterprises.

Because the technical difficulty of resource-based enterprises is not large, and the products are rigid needs that make sure that they do not lose money, the key to the success of such enterprises does not lie in the internal management of the enterprise or the cultivation of high-end talents, but in whether they can swallow the most resources in the shortest possible time.

We all know that operating oil is a safe profit, and we all know that when housing was first fired up a few decades ago, it was a sweet and sweet spot, but ordinary people and enterprises, their funds and strength are limited, and the rapid seizure of rigid non-renewable resources under the limited capital supply chain is the key point of competition with peers.

Because of this key point, the concept of "off-plan" came into being.

The so-called off-plan housing does not explain much, its essence is that the real estate developer gives the customer a blank note, harvests a large amount of liquidity without investment, and then uses the liquidity to buy land in prime areas in other cities, and then continues to sell a large number of off-plan properties, arbitrage more liquidity, and then buy land...... This is the game of "tearing down the east wall and making up the west wall" that almost all businesses are playing, but real estate developers need to use this way to obtain liquidity due to their huge one-time investment.

So the question is, how can consumers who have worked hard to save a lifetime of hard-earned money be willing to buy off-plan housing and accept the white slip of the real estate developer when they don't even have a hair?

Because of the huge fame generated by the investment club, the Siyuan Group has become a well-known golden sign for women and children in China, and the old people who take their hard-earned money to buy a house and expect to marry their sons and grandchildren will of course choose the name of Siyuan Group in this case.

As a result, Wan Father had a huge capital chain that was almost supported by the whole people in that golden age of real estate. In this case, all the challengers who vainly try to challenge the identity of Siyuan Group's industry giant end up very miserable, in the words of the commentary, "only one together, will be cut down by the opponent".

Although fame = strength = credibility, this formula has no scientific truth at all, but people just buy it, which is the same as everyone subconsciously chooses the five major banks by default when saving money.

......

Is that all there is to the Father's talents?

Yes, that's all.

Don't doubt that from the mid-80s to the present, as long as you can find a business opportunity or trick and successfully implement it without breaking the law, then you can succeed. It sounds simple, but in fact it is rare to have a batch, please enjoy the 996 blessings of all social animals as soon as possible to stop the ambition of trying to go to the sea to start a business.

Brain: Oh... I understand it, and the Father's method is not difficult, and so will I.

Hand: You'll give you m a hemp batch.

This is the true portrayal, for the vast majority of people who have been cultivated into social animals by the poisonous chicken soup of various "fathers", don't say that if you go to the sea, the fathead fish in the ditch at the door can swallow you.

......

To get back to the point, the think tanks of Siyuan Group have formed a new set of hype roads that adapt to the changes of the times according to the successful experience of Wanfu and have been transformed.

Be an influencer.

In this era, as long as there is a topic and traffic, there is money. Wan Geng has been acting with the think tanks of Siyuan Group since his debut, and the "successes" in those shopping malls are all bought and sold by themselves, playing the game of left pocket and right pocket, this process is naturally unnutritious, but it really enhances Wan Geng's initial topic.

But this traditional "businessman image" can produce a limited degree of topic, the vast majority of the post-90s have not even read "Capital", naturally not much interest in business, a few interested in every day to enjoy 996 blessings, back home just want to watch "You drop Han Wang" and other sand sculpture videos to relax the nerves, and have no energy to study business, anyway, they are destined to be exploited in this life.

So what's the interest of everyone? Of course, it's ...... Oh no, scandals!games!sand sculptures.internet celebrities!filter beanie shoes, little fresh meat and heavy makeup, the goddess of squeezing!

As a result, Wan Geng began to maintain his image as a "domineering president" while interacting with the goddess of heavy makeup money, being a surface brother with filter fresh meat, investing in live broadcast platforms and founding high-end online clubs.

Under the operation of strong capital and professional team, Wan Geng deserves to become the first Internet celebrity at present, Wan Geng is now not only the leader of traffic, he is the traffic itself!

This is similar to the limelight when Wan Father's club won international honors back then.

As long as there is traffic, then Wan Father's Siyuan Group will step by step to Wan Geng's enterprises, and finally complete the transformation, with the support of Wan Geng's popularity, the second generation of Siyuan Group no matter what industry it is engaged in is twice the result with half the effort, and the Wan family will always enjoy wealth and prosperity just around the corner, beautiful and beautiful.

Now I understand why Wan Geng is so keen on hype, right? What is young and frivolous, what is the oriental devil, what is victimized by traitors, all are routines in this era of entertainment to death.

So far, Wan Geng's hype road is smooth, but in the closing stage of this series of plans, it is still necessary to blindly introduce medicine, so as to draw a successful end to this plan.

This flavor is a benign summary of Wan Geng's public image.

In the past, it was a helpless move to cater to the public's tastes by dating Internet celebrity young models for the sake of topicality, and acting domineering and true temperament, although such hype is highly topical, it will have adverse side effects, which will cause Wan Geng to always be an uninhibited image of both good and evil in the eyes of everyone.

This kind of image is naturally invincible when it is taken to the live broadcast, but in the end it lands on the shopping mall but it loses its connotation and is quite impetuous.

To use a simple analogy, it's okay to let you watch Han Wang's sand sculpture video after getting off work to be amused, but let you spend your hard-earned money to buy Han Wang's underwear?

What Wan Geng is facing now is the embarrassment of King Han in the above example, there is traffic, there is popularity, and he can make money, but if he wants to make money and earn to the level of Siyuan Group, he still needs the finishing touch.

Continuing to follow the idea of this example, what does Han Wang's image need to become to make consumers pay for its products?

Then we have to make a big news, in this news, let Han Wang become synonymous with positive energy, and change his character from righteous and harmonious to the image of a mature man who has been injured, has a deep past, and fully meets the requirements of public morality, which is almost the same.

Whoever says that Han Wang is bad is who is wrong, and wins long-term word-of-mouth through this way of online moral kidnapping, so that consumers get a sense of identity similar to brainwashing.

In applying this idea to Wan Geng, Han Feiyu, Fang Jiefeng and Li Youyu are the final finishing touches of Wan Geng's series of plans.

In the plan of the Siyuan Group think tank, Wan Geng first attracted everyone's attention with the super high topics of "you can eat on your family property but you have to rely on your talent to go to college" and "if you don't study hard, you will go back to inherit hundreds of billions of family property".

In fact, Wan Geng is a fart, this thing doesn't even know anything about his mother's junior high school physics, and he went to Qingtian University completely on huge sponsorship fees, and he dreams of inheriting hundreds of billions of family properties. Unless Wan Geng's brain is, he will choose to study hard.

Subsequently, Wan Geng fell in love with the image of the prodigal son who turned back with one of the top well-known universities in the country, Qingtian University, and began to believe in love, from the domineering president to the intimate little milk dog around the obedient girl, and acted in a pure and moving Wuhan campus love story.

At the same time, in addition to love, Wan Geng will also harvest the righteous anger of the buddies from the high-achieving boys of Qingtian University, since then, Wan Geng, who has "true love" and "true brothers", has completed the preliminary whitewashing, and with the cooperation of the Siyuan Group think tank, the image of the previous "evil succubus and demon less" has been whitewashed into the image of "intellectual and obedient students".

This is just the first step in the finishing touch, and the excitement is yet to come.

After that, the bloody plot arranged by the Siyuan Group think tank was: As Wan Geng's campus life continued, Wan Geng's pure girlfriend ( ) who poured all his "sincerity" into it was actually calculating Wan Geng behind his back!

The most "trusted" buddy and the most "true love" official girlfriend betrayed the "honest", "prodigal son", "innocent", and "studious" Wan Geng Wan Dashao!

How can this be reasonable, uncle can bear it, uncle can't bear it! Everyone will definitely be angry and full of sympathy for Wan Geng's brain-dead romance novel of "the prodigal son turned back but was betrayed by his brother".

At this most sensational time, our magnanimous Wan Geng Wan Da Shao did not choose to retaliate, but repaid the "favorite" woman with resentment to the degenerate "good brother" who began to get infected with pornography, gambling and drug abuse after going to college, and finally established a relationship with the girlfriend ( ) of the good brother who had fallen before, and licked the wounds for this poor girl who was also hurt by love, while Wan Geng Wan Da Shao himself bore a cruel fate alone.

Since then, this drama has finally come to an end, and Wan Geng Wan Dashao has perfectly transformed from the previous unruly image whitewashing to the image of a wounded mature man. Through this image, he took over the mantle of his father, who had always been "emotionally discordant" with him, and became the helmsman of Siyuan Group, opening a new chapter in his life......

From now on, I don't ask about the world, I look for flowers and willows, and I don't talk about my life. Since then, the red light has been green, and I don't want to hold anyone's hand anymore. Since then, people have drifted in the sea and kept silent about love until they turned white. From now on, he will fight alone, and he will never cry all night long. From now on, let go of sorrow and toast freedom in life and life. Since then, he has poured ink and boiled tea, and has not talked about the prosperity of the world. From then on, he kept to himself, and never said that the waves hit the end of the world. Since then, the sea of people has drifted away, and they have not talked about each other. Since then, he has been alone, and there has been no spring breeze for ten miles. Since then, he has been drinking all day and not talking about his sincerity. Since then, the wine has been uninhibited, and I no longer want to be the only one in this world. From then on, don't worry about it, keep silent and stay together. Since then, the breeze is accompanied by wine, and I will walk alone on the long road and water. Since then, he has smoked and drunk, and has not talked for a long time. From now on, talk about cats and dogs, and never talk about having them. Since then, I have been looking for flowers and willows, and I no longer believe that there is love in the world. Since then, he has been alone, and he will never patrol his red sleeves again. From then on, I wore heavy makeup and kept my mouth shut. Since then, the brocade Aya Luo has never been in love. Since then, I have scribbled all my life, and I never ask if I have a life. Since then, the ancient Buddha of the green lantern has kept his mouth shut and never talked about his attachment. Since then, the years have passed, and I will never miss you again. Since then, he has traveled all over the world and spent his life searching for his best friends. Since then, the fresh clothes are angry and the horses are silent, and they don't talk about the snow and the moon. Since then, he has wandered the world, and never said that the sun has set.

Aren't these things everyone's favorite?

This is all Wan Geng's plan, the name of any man and woman can be filled in in the ( ) in the above plan, they are all script chess pieces, it doesn't matter who they are. In this "Shura Field" rebirth script, the names in these parentheses are Fang Jiefeng, Yu Zecheng and Li Youyu.

But will things really go according to this script?