Chapter 708 Brand Independence
"Director this, this is an independent report of the brand. All brands have completed the rebranding and splitting work. ”
At the end of November, the assistant came to Zhang Fan's office. handed a report to Zhang Fan. Zhang Ran nodded and let the assistant leave, then opened the report and looked at it.
All subsidiaries have been split and the name change has been completed. Longteng e-commerce company continues to use the name of Longteng, including Longteng Mall, Longbiao flagship mall, etc., and will be a specialized e-commerce company in the future.
The financial services company led by Alipay changed its name to Ant Financial and became an independent financial services company. The main thing is to provide financial services and operate completely independently.
Longteng Logistics changed its name to SF Express and became a professional logistics express company. The cooperation with Longteng e-commerce company has become agreement cooperation, and the capital is independent and the operation is independent.
Longteng Communications changed its name to Huawei Communications, and its main business is communication products. Including large-scale communication base stations, switches, mobile phones, vehicle communication systems, etc., and is also responsible for the research and development of chips. The main competitors are groups such as Apple, Samsung, etc.
Longteng chip changed its name to Huatong, specializing in the research and development of chips, processors and other products. The main competitors are Qualcomm, Intel and these companies.
Longteng Electric Appliances is the most pitiful, Gree air conditioner, Haier refrigerator, Hisense TV, Xinfei washing machine and other more than ten brands.
Split, independent, brand independent. Look at these brands that you are familiar with. Zhang Fan laughed, these names were suggested by Zhang Fan. After all, in this time and space, some companies exist, and some companies don't.
Now split into independent companies, Zhang Fan has made those brands out a little spoofed. The name doesn't matter, what matters is how these brands will develop in the future.
Independence, splitting, this split, Longteng Group split is very powerful. A Longteng Group has been forcibly split into more than 100 brands.
Look at these brands again, covering various fields. From the most basic daily chemical products to high-end electronic products. With so many brands, it's like a flock of lambs.
Now Zhang Fan has let out this group of little lambs and let them grow up slowly. Finally become a huge flock. After the flock grows, it is Zhang Fan's goat-raiser who will ultimately benefit.
Each brand is an independent brand, and not only that. In the future development, Zhang Fan's shareholding in each brand will be at least 51%.
In the future, these brands may bring in capital. It will even be listed, but no matter what, Zhang Fan is the largest shareholder and the largest in charge.
Besides, although these brands are independent. However, the research and development of these brands is still the responsibility of the head office. The R&D of all brands belongs to the head office.
The R&D funds are also directly taken away from the annual revenue. These funds will be used rationally for research and development. At the same time, the financial personnel of each subsidiary are all recruited and dispatched by the head office, and they are responsible for the company's finance.
The most important thing is that the head office is still responsible for the wages and benefits of all employees of the subsidiary. Their system has not changed, it still belongs to the Longteng system, the salary is submitted by the finance, and the head office is responsible for paying the salary.
seems to be independent, but in fact, the company is still firmly in the hands of Zhang Fan. This approach is also to avoid being broken by some people after the brand becomes independent.
At the same time, the head office also has a strict supervision system, which prevents some people in the subsidiary from abusing their rights.
Especially in terms of personnel recruitment, the independence of the subsidiary does not mean that you can recruit people casually. The welfare of Longteng Group is better than that of national civil servants, and now many people are trying their best to enter the Longteng system.
But if you want to get in, you have to have real talent, and you have to recruit when you really need to recruit. In Longteng Group, there is no idle job, and there will be no idlers.
seems to be independent, but in fact, everything is still in Zhang Fan's hands. It's just that Zhang Fan will not seize power with them, as long as the company's operation is reasonable and normal, Zhang Fan will not interfere at will.
And the other departments of the head office will not interfere in the affairs of these companies at will. The presidents of those subsidiaries did not say anything about such a split.
After all, the entire group is Zhang Fan's. I'm just a part-time worker. If it weren't for Zhang Fan, I wouldn't know where I am now.
Workers are workers, and the current Longteng headquarters is like a country. And its subsidiaries are state-owned enterprises. And the presidents of these subsidiaries are the leaders of state-owned enterprises.
Well done, stay in this position for a few more days. If you don't do a good job, you will leave directly.
In Longteng Group, the competition is very fierce. However, this kind of competition is a competition of ability, not a kind of struggle that makes a bad move.
Zhang Fan is supportive of competition, but if he is full of tricks and betrays the company's interests for his own interests, then Zhang Fan will let people get out of the way in minutes.
Longteng Group's monitoring system is very perverted. A lot of things, you think you're doing enough to be hidden. However, Longteng Group's supervision system knows very clearly.
Therefore, within Longteng Group, competition has now formed a benign competitive environment. The criteria for job promotion are also fair assessments.
As long as you have the ability, you can come out. In Longteng Group, promotion does not look at relationships, does not look at qualifications, only looks at ability. If you don't have the ability, you can eat and wait for death. Longteng Group can also let you get out.
"Announcement ......"
A notice was sent. The announcements caused an uproar online. Longteng Group was split up, and the subsidiary was renamed as an independent brand.
And all of them have completed the rebranding, and each sub-brand has become more specialized. It's no longer the grocery store it used to be. In the past, Longteng Group gave people the feeling of being a grocery store.
With the name Longteng, do anything. Grab everything. Although it has stolen a lot of business, in some businesses, it always feels like it is not specialized.
Now it's split, and each one has its own brand. It seems to be more specialized, and at the same time, the after-sales service system has not changed, and the service system has not changed, which makes many people still agree.
"Obediently, Brother Fan is playing bigger this time......"
"With so many brands, what kind of concept would it be if these brands were mixed with the world's top 500......
"Damn, I don't dare to think about it......"
"You're too daring to think about it. are all mixed into the world's top 500, who dares to jump with Brother Fan......"
"It's difficult, but after splitting, it feels more professional......"
"It's hard to say, who dares to say that these brands can't mix with the world's top 500 ...... in the future"
"With so many brands, one-tenth of them are among the world's top 500, and Brother Fan has already made a lot of money......
"Van Ge Mighty ......"
Netizens became lively, but in the business circle, the news was like a big earthquake, making everyone feel a cold chill.