The capital city of Guangdong Province, Yangcheng.

Known as the capital of southern China, the city's economy has grown rapidly in recent years, and wages have soared, approaching the imperial capital of Yanjing and the magic capital of Shanghai.

For NetEase, although the nominal company headquarters is still in Yanjing, anyone with a discerning eye understands that the core strength of this company is all gathered in Yangcheng.

The dot-com bubble after 2000 caused countless internet companies to fall on the beach.

At that time, Alibaba's Jack Ma once inspired employees with a famous saying that was widely circulated in later generations: Today is cruel, tomorrow is even more cruel, and the day after tomorrow is beautiful, but the vast majority of people die tomorrow night and do not see the sun the day after tomorrow.

Lao Ma's prediction was correct, many companies fell, and the companies that survived the cold winter ushered in the warm sun in the background, and also dug barrels of gold mines.

NetEase was no exception, and in September 2001, they were so embarrassed that they were suspended by the Nasdaq, their stock price was fixed at 64 cents, and some of its top executives left one after another. At that time, Ding Sanshi even moved the idea of selling the company, but it was not successful for various reasons.

At that time, he made a decision to relocate all the company's core business to Yangcheng. At the time, it took a lot of courage and strategy. After all, at that time, Yanjing had Zhongguancun, which was known as the Silicon Valley of China and was the holy land that all computer talents yearn for.

From Yanjing to Yangcheng, it is not so much a strategic shift as a strategic retreat. However, perhaps the feng shui of Yangcheng is just right for NetEase. After they moved here, the company came back to life, and its performance also improved by leaps and bounds.

Even Ding Sanshi couldn't help but sigh that Yangcheng, the capital of the southern country, was his blessed land.

"Mr. Ding, congratulations on once again becoming the richest Chinese Internet entrepreneur. ”

Within a few days, he received many blessings from his friends one after another.

"Mr. Ding, in fact, you can't bet all your bets on the Internet, so you have to invest in a little industry. A friend kindly reminded him.

"Yes, I am also thinking about industry and preparing to open another pig farm. Ding Sanshi said with a smile.

The friend: "......"

After Ding Sanshi hung up the phone, he also stared at the name of the 97th place on the 100 rich list, Liu Yun, thoughtfully.

The first time this company entered Ding Sanshi's field of vision was more than 3 years ago. At that time, Yoyo bought the well-known navigation website hao123 with almost all the funds, and then the first step they did was to contact NetEase and ask them to pay for advertising.

At that time, Ding Sanshi was in high spirits, "Journey to the West 2" was a great success, and the "Fantasy Journey to the West", which had just been open beta, also showed hot popularity, and he personally just won the position of the richest man in mainland China.

As the top portal in China, 163.com is not rare at all, but Ding Sanshi doesn't think Youyou has the courage to withdraw the link.

But this time, he guessed wrong, a few days later, Yoyo took the link to 163 without hesitation, and in the past three years, 163.com has not appeared on hao123's navigation.

The relationship between Yoyo and NetEase, although it is not the same as water and fire, is definitely not harmonious.

Although Ding Sanshi was dissatisfied with Youyou's behavior at the beginning, the other party was just an insignificant small company, and he would not surrender his identity and general knowledge with him, saving the other party from tying himself up and hype, but it didn't take long for Youyou to press all his net worth, gamble on Warcraft, and succeeded.

Three years later, this company has quietly been on the same ladder as NetEase, and it can be regarded as falling below Ding Sanshi's glasses.

"What do you think of Yoyo, and his helmsman Liu Yun, a young man, with arrogance and sunshine, reminds me of Zucker Burke on the other side of the ocean. After Ding Sanshi turned off the computer, he turned to his assistant and asked.

If Liu Yun was here, he would be able to recognize this assistant at a glance as Li Riqiang, who was very familiar to Warcraft players in his previous life. After the outbreak of the dispute between Jiucheng and NetEase over the agency of Warcraft, Ding Sanshi has been behind the scenes and has not spoken, and it is Li Riqiang who really shows up to communicate with players and the media.

A Mandarin with a Cantonese accent made it very difficult for everyone to listen, but they were also enjoying it.

He successfully transitioned Warcraft from Nine Cities to NetEase and was responsible for the approval and operation of the game, which he did very well. As a result, he was promoted to vice president of NetEase.

"According to the reliable information I have received, although a new sharing agreement has been reached between Yoyo and Blizzard, the two sides have had a very unpleasant quarrel in the process, and it can even be said that the relationship between them has been on the verge of breakdown, and now they are barely maintaining the harmony between them by relying on that contract. Li Riqiang carefully analyzed the information he obtained.

"That Liu Yun, after all, is young, and achieving such success at this age will inevitably become frivolous and complacent. ”

Ding Sanshi nodded in agreement: "I also agree with this point of view, after all, I am too young, not calm enough, and lack a long-term vision." However, several of Yoyo's products are good, and the number of users is huge, even higher than ours in terms of paste. ”

Li Riqiang squinted his eyes slightly and said: "Mr. Ding, like us, although there are many products, the profits are mainly provided by game projects. So we're going to be the enemy, but we're going to have an advantage. ”

Ding Sanshi pondered for a moment and said: "Yes, they rely too much on Warcraft, as for the Demon Domain, they can only barely succeed, and their performance is not comparable to "Journey to the West 2". ”

He paused, Shanda was now mired in the box business, and their throne in the game industry was actually in jeopardy. Whether it's us, Yoyo, or even Tencent are staring. Tencent, in particular, has the platform QQ, and operating any game is twice the result with half the effort. ”

"For example, the "QQ Fantasy" plagiarized our "Fantasy Journey to the West", although it was not very successful, but it still relied on the QQ platform to achieve profitability. If the game had been run by another company, it would probably have gone out of business. ”

Li Riqiang said: "Mr. Ding, after Tencent failed to compete for DNF again, it has already targeted "Tower of Eternity", and I believe that there will be a fight with the grand conference at that time. ”

Ding Sanshi's eyes moved slightly, and he said: "Games, we still have to focus on independent research and development. Those so-called masterpieces, as long as they have not been tested by the market, are only rhetorical and inaccurate, not to mention that they can be popular and dreamy?"

He said with a confident smile on his chubby face: "But we can't just take the road of game development, and the agency game industry can consider it, and it will be more stable to walk on two legs." ”

Li Riqiang was puzzled and asked: "Mr. Ding, didn't you just say that the market prospects of those big works are unclear...... he understands that with the strength of NetEase, it is impossible to act as an agent for those cats and dogs.

Ding Sanshi smiled and said: "Nowadays, our company's cash flow is sufficient, as for the agency game, why should I choose some so-called masterpieces with unknown prospects, I can find some games that have proven their market value, although the price is a little higher, but it is only to make less money, which can not only hit the opponent, but also increase the game share, why not?"

Li Riqiang's eyes flashed, and he said with some excitement: "Mr. Ding, do you want to ......?"