Chapter 650 Dragon Mark Certification
"The reason why I'm here today is to preside over the meeting. It's because today's meeting is so important. Although I haven't managed a company for a long time, I pay attention to everything in the company. ”
Zhang Fan said seriously where he was sitting. company though he no longer manages. But Zhang Fan basically knows the big and small things of the company. At present, the company is operating well, and there are no deviations.
Compared with the previous somewhat radical Longteng Group, the current Longteng Group has become more stable. It is no longer a simple pursuit of growth, but the pursuit of stability and growth.
"The main content of our meeting today is our Dragon Mark certification. After such a long effort. Our dragon series products of Longteng Group have made some achievements. And the standards for Dragon Brand certification have been completed. Our Dragon Mark certification is currently the highest of all certification standards in the world. This Comic Con we are going to launch our Dragon Mark certification system......"
Zhang Fan's words made everyone's eyes light up. Longteng Group's dragon series products are the high-end products of Longteng Group. When it was built, the target was the five Nordic countries.
At present, the dragon series products have successfully passed the testing of those countries and entered the markets of those countries. Although the current sales are not very good, being able to enter the market has already shown its strength.
But the ambition of Longteng Group does not stop there, and Dragon Brand certification is the real ambition of Longteng Group. Dragon Brand Certification is a certification system funded and supported by Longteng Group.
In addition to Longteng Group itself, Longteng Group has also pulled dozens of internationally renowned third-party testing institutions together. These third-party testing institutions are very authoritative and authoritative institutions.
With their participation, Dragon Brand certification is truly credible and convincing. And this system is a symbol of Longteng Group's high-end route.
Low-end volume, high-end money. The more high-end the product, the higher the profit. The profits of high-end products are far from being comparable to those of low-end products.
For the same product, low-end products may only cost 100 yuan, but high-end products can be sold for thousands or even tens of thousands of yuan. This price gap far outweighs the cost gap.
This is also why Apple is so rich, in terms of shipments, Apple is not the first in the world. However, in terms of net profit, it is a safe first place, which is the value of high-end products.
"Dragon series products are the key products that we Longteng Group will build in the future. Therefore, this first step must be taken well and steadily. I'd rather be slow than allow mistakes. Building a brand is the most taboo impetuousness. A good and excellent brand often takes decades or even hundreds of years to slowly cultivate, and we can't wait to ......."
Regarding the dragon series products, Zhang Fan is very serious. The rise of Longteng Group is too fast, and the background is still too little. Especially in terms of branding, Longteng Group is now a bit like an Internet celebrity brand.
A truly valuable brand takes time to cultivate. Only after the baptism of time will consumers know what a good brand is.
That kind of brand effect slowly penetrates into the hearts of the people, and finally forms a real brand.
"Our strategy is very simple, low-end volume, high-end profit. Target different groups of people and follow different strategies. The purpose is to cultivate customers, and through long-term cultivation, the brand will be deeply rooted in the hearts of the people. In particular, the service of low-end products cannot be put down. Because among these users, there are a large number of potential high-end users......"
Zhang Fan's words made everyone nod. At present, the overall concept of Longteng Group is to operate the brand. In some cases, I would rather make a profit than do a good job of branding.
A company wants to go a long time. We must pay attention to the brand, and an enterprise that does not pay attention to the brand will eventually be eliminated by the market. Profit-seeking companies abound in this world, but the final result is to be eliminated by the market.
The meeting lasted half a day before it ended. At the end of the meeting, all the top leaders took action. In particular, the person in charge of the dragon series products attaches great importance to it.
It took so long to prepare, such a big investment. The dragon series products are finally going to work.
Back at the villa, Zhang Fan sat on the sofa and took a deep breath. Leng Yuefei walked out with the fruit, picked a grape and stuffed it into Zhang Fan's mouth.
Zhang Fan smiled slightly, leaning directly on Leng Yuefei's stomach, listening to the heartbeat of the little guy with a smile on his face.
"I'm used to it. Isn't this a bit unaccustomed? ”
Leng Yuefei asked with a smile.
"Sort of, indeed. However, this feeling is quite good, and the Dragon Mark certification is an important step for Longteng Group to take in the future. I can't ignore it, but it's okay, I'm relieved that my subordinates are doing things. ”
Zhang Fan's words made Leng Yuefei laugh.
"Yes, there is such a generous boss as you. They're going to work hard. ”
Leng Yuefei couldn't help but tease. Forty percent of the profits go to the employees. This kind of boss is really rare. Coupled with the benefits of Longteng Group, Zhang Fanke is known as the best boss in history.
Looking at the employees of Longteng Group, many of them are now rich, and the middle class is even more numerous. If you go to the underground garage of Longteng Homestead now, it will almost become an auto show.
When it comes to the holidays, at the exit of Longteng Homeland, luxury cars can envy the dead. Million-level luxury cars abound, and there are even many million-level luxury cars.
Ordinary Mercedes-Benz and BMW cars are about to become rotten things in the underground garage of Longteng Group. There is no way, the employees of Longteng Group do not need to invest in houses, and they do not need to invest in children's education. With money, it is natural to spend.
Inside the Dragon House, there are many high-end consumption places. These places of consumption are usually doing very good business. It is precisely because of the Longteng Group here and so many Longteng employees here that the development of the current Blue Ocean City will be so rapid.
In terms of consumption capacity, the high-end consumption capacity of Blue Ocean City is not weak compared with some first-tier cities.
And the ecosystem of Longteng Group is also the envy of many groups, and it seems that all the money is given to employees. But in the end, these employees were asked to spend their money willingly to Longteng Group.
Eating, drinking and having fun, Longteng Group has created a lot of high-end consumption places in Lanhai City. Longteng Group's employees usually go to these places for consumption.
The money went around and went back to the Longteng Group. This kind of routine is really not learned by ordinary groups.
"Little one, when are you going to come out? ”
Zhang Fan gently stroked Leng Yuefei's belly, and was already a little impatient for the little guy to come out. Looking at Zhang Fan's cute appearance, Leng Yuefei's face was full of happiness.
During this time, Leng Yuefei slowly realized the happiness of a woman as a mother. Although it is very hard, but watching the baby in his own alone grow up day by day, especially after the little one will move, that kind of happiness can't be bought by any amount of money.