"The pre-sale of "Silence" exceeded 100 million, and the spring of art films is coming?"

"Ji Mingzhan has the top box office appeal, and the Venice actor film "Silence" broke 100 million on the first day of release. ”

"The zero o'clock field is full, who is watching a domestic art movie at zero o'clock?"

"At the end of the year, the last hit substitute, the theater hopes that Ji Ming's new work "Mo" can boost the popularity of the market. ”

"Nearly half of the films, pre-sales exceeded 100 million, the second "Immortals Descent"? or is it a new record? Ji Ming's movie "Mo" was released today. ”

"A monopoly, "Mo" swallows the box office, and the single-day market is expected to break 200 million again. ”

When Ji Ming woke up on the day of the release, these reports had already appeared densely on his pad. His pad has recently installed a crawler program, which will screen out the news that dozens of mainstream media have added to mention specific keywords such as "Ji Ming" and "Mo", saving the staff a lot of work - in the past, they had to hastily hand over the summary of public opinion to Ji Ming, but now they don't have to be in such a hurry, they can do some data analysis to form a relatively complete report, and then hand it over.

At more than nine o'clock in the morning, the news is much the same, mainly because of the results of the pre-sale - as expected by Mr. Song, before 0:00, the pre-sale box office of "Mo" reached 110 million, because there was no screening, it was a high-profile project in itself, and the screening was unnecessary, so the total box office also broke 100 million at the same time, which is of course worth reporting, "Southern Station" was released for a week, and it was only 180 million box office, and "Lanxin Theater" was withdrawn on the same day, and the future is unclear , has even been surpassed by the advance box office of "Silence".

It can be seen that the three major concepts certainly have their value, but how much recognition they can get is still different from film to film and from person to person.

It was only at this time that many observers suddenly realized that Ji Ming, who was cooking under the fire of flowers and flowers, still seemed to have some overlooked parts - to what extent did he reach his box office appeal?

When it comes to personal box office appeal, in a certain period, there are only about two people who can talk about box office appeal, one is the comedy of the star master, and the other is the action movie of the big brother - but these two are ancient gods after all, and under the challenge of a group of challengers and newcomers, it is gradually doubted whether there is still such appeal.

There is no shortage of people who say that in today's era, there will no longer be mainstream audiences who choose to support the box office of this film simply because of the participation of a certain person. The so-called box office appeal is already an outdated word after the king-level superstars have repeatedly failed to take away from the city, and after the bad movies of traffic stars have been released one after another, and box office tragedies have been created repeatedly. New directors, new actors, new screenwriters...... The ratings miracle and box office miracle created by all these people are also powerful proof.

Therefore, there is a lot of discussion about Ji Ming, but there is very little discussion about this kind of personal appeal - often only in some summary paragraphs, he is given the reputation and title of "top box office appeal", as for whether he really has, why, to what extent? No one has discussed it in depth.

Until this moment.

"Mo" pre-sold 110 million, and the box office on the first day was 230 million, and it was still Thursday!

On Friday, under the impact of the two new films "Manslaughter" and "The Man Caught by the Light", the film schedule only fell slightly by 1.8 and a half points, still remaining above 40%, the two new films were evenly divided, each taking 19%, "Sky Fire" 12%, "Southern Station" and "Jumanji" only have single-digit films left, and the rest of the old films are negligible.

On this day, "Mo" won 270 million box office, and the total box office will exceed 500 million - Saturday and Sunday have not yet arrived.

"Silence" is a big hit, and it is expected to rewrite the record of domestic art films. This is a decent follow-up report.

And after two days of stunned, critics seem to have collectively found a new point of view.

"The first film actor with top box office appeal in the 21st century has appeared, and in the huge group of actors who have debuted in the past 20 years, it was once thought that there will be no more characters such as the Four Heavenly Kings, Star Lord, and Big Brother - of course, referring to their respective peaks.

But at this moment, when we spread out Ji Ming's resume, "I Am Not the God of Medicine", "Immortals", "The Wandering Earth" and "Mo", from cameo to starring, from business to art, from the current situation, to the sky...... We can almost see the trajectory of a superstar's rise, and how he has gained the trust of the audience step by step, so that just seeing the name makes them willing to pay for his work.

When I asked myself, if "Mo" had been questioned today, would I still watch it? The answer was unexpected, it was yes – I would have watched it. Because no matter how many voices say that this movie is not good, or not good enough. However, Ji Ming's past achievements in different fields such as films, dramas, and musicals, as well as his sincere attitude towards art, are enough for me to choose 'seeing is believing', and I must give him a chance to 'justify' and 'prove himself', which is the right he deserves step by step from the righteous path.

I believe that many people, like me, are not aware of the existence of this trust, because Ji Ming is always expected and recognized, whether it is through awards, filmmakers and media who watch the film in advance, he always conveys the message that he has made a good movie - we have no chance to show our trust in him.

But the box office numbers tell the story.

"Silence" is a pure art film, it has no grand theme, love, family, country, nation, good and evil black and white...... It's not youthful, it's nostalgic, it can't arouse some natural resonance between you and me, it's not curious, although the plot is by no means bland, but it's not so brain-burning that you can't understand it under the manual...... All of these factors make it impossible for us to explain its box office figures.

"Silence" was 230 million on the first day and 270 million on the next day, and when I wrote this article, its total box office had exceeded 600 million, and it was about to rush to 1 billion or 2 billion.

Why? If it seems to have nothing, why is there such a number?

Is it the effective publicity? Is it Ji Ming's popularity flow? Is it the blessing of the Venice actor? Is it the musical version of Zhuyu in front? It doesn't seem to be true!

There is no other reason than Ji Ming's unrealized top-level box office appeal.

It needs to be mentioned that appeal and fan power are not the same thing at all, and I believe that the top movies that have failed one after another in recent years are enough to prove this. First of all, the target is different, no one's fans can support the billion-level box office in the first week, not to mention that it is still a 'dull' art film - that means tens of millions of die-hard fans, which is enough for Ji Ming to create another WeChat and Weibo, why bother making movies.

So "Mo" must have conquered the silent majority, they are not sensitive people in the entertainment industry, let alone fans of the mixed circle, they just have a simple correlation logic: Ji Ming = a good movie worth watching = worth the ticket price = will not be disappointed.

This is the box office appeal, in fact, it is very simple, it is the word 'trust' mentioned above, but how difficult it is to do it. ”

This kind of comment can resonate from your own feelings, and the same is true for the comments below:

"I thought about it for a while and found that even if "Mo" is not optimistic about everyone, I am willing to read it again and then evaluate it - this ticket was bought by Ji Ming in advance with his previous works. ”

"That's a good way to say, that's what I feel, no matter what others say, seeing is believing. ”

"Actually, it's the same thing, I'll give you one chance to hurt me, but only once. ”

"It's not easy to think about it, one wrong step will collapse, the previous stars can still make bad movies, but Ji Ming doesn't seem to have this power, if he makes a bad movie, the appeal will be gone. ”

- "But the return is also amazing, who can sell an art film to the level of one billion in the first week? ”

Other review articles also analyze the film itself.

"Spoiler alert!!

The film is just a conjectural depiction of the imaginary world of a vegetative dancer, where he realizes his artistic pursuit at the pinnacle, and also feels the ultimate struggle between the real and the false, the ultimate of the real and the extreme of the false, are vividly expressed. I have to mention Ji Ming's dance level, "Silent Lake" has an untouchable height in art, giving a strong persuasive power to the imaginary false side, if it is not fake, how can anyone dance so well? If it is not so good dancing, how can this fantasy journey be so thrilling?

......

But the excellent quality of the movie does not seem to be a sufficient condition for its box office success, there are too many good films that are not popular, both at home and abroad. Why is "Silence" an exception? The answer can only be found outside the film.

And the answer is not hard to find.

Ji Ming!

When we realize this answer, we can't help but think back to the actor in the movie, and you will quickly find a kind of internal and external consistency - he contributed irreplaceable and reproducible performances in the film, and he has an audience recognition that others cannot match outside the movie. This inside and outside are mutually supportive, because of his past contributions, the audience trusts him, and because the audience trusts him, they are willing to support him with real money in advance, like a snake with its head and tail, forming the most enviable positive cycle. ”

Of course, there is a deeper step, analyzing the background of the times when Ji Ming has real box office appeal - Chinese movie audiences are becoming smarter, more pragmatic, and more discerning between likes and dislikes, they no longer pay for all Hollywood movies, nor for hot marketing, they no longer blindly chase famous directors and actors, and they no longer recognize the so-called blockbusters with big production and big investment - quality, and whether it can impress them, has become the most important criterion.

Ji Ming was born at this time - each of his works is synonymous with quality, each of his roles is sincere and targeted, he is not self-appreciative when he is not good at words, he is not sophisticated and slippery or pretentious, he makes the works he wants one by one, and then pushes them to the audience in a way that conforms to the laws of the market.

The Ji family is fragrant with wine, not in the deep alley, and the long street is downtown to sell you a pot.

The wine is fragrant, the city is busy, so the opening is auspicious, and the guests are full of friends.

......

These shocking comments actually gave Ji Ming's team and the production of "Mo" a shocking education - themselves, including Ji Ming, were actually not clearly aware of this, and no one thought that "Mo" would get so much box office from the word "Ji Ming" alone.

Ji Ming arrived at Tiancheng Culture's office at noon, and after reading a lot of comments and analysis, he asked Yang Ruyi in a somewhat complicated manner: "Do you think what they said can be taken seriously?"

"Since everybody says it, it's true if it's not true. Yang Ruyi saw it very clearly: "To say an idealistic word, the Buddha is worshipped and the gods are recited." ”

Call.

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