No man is content.

The title of 100 million yuan household has a great attraction for many people who love money.

What's more, in the entertainment industry in this era, variety shows have not yet become popular, and major capitals have not flocked in. In fact, there are very few artists with assets of more than 100 million, only those who stand at the top of the pyramid, and there are many other industries in their hands.

Especially those popular artists, it seems to be beautiful, but no one knows how long this bowl of youth rice can last, after all, the speed of renewal in this industry is terrifying. Taking advantage of your youth and popularity, it is the best policy to make more money.

To take the simplest example, female artists in this era like to find some wealthy businessmen outside the circle to find a support for the rest of their lives, but in the entertainment industry after seven or eight years, female stars are more inclined to find a male artist in the circle to form a husband and wife, so as to maximize their interests.

This is the most effective and safe thing to do, after all, if you are looking for a rich man who has no idea about his financial situation and how much debt he has outside, the rich man may even become a negative man.

Li Siyue's mother is only a middle-aged woman in her forties, and her vision is limited, and she can't predict future trends. She saw that although her daughter could make money, the accumulation rate was still too slow, so she thought about taking advantage of this wave of bull market, stepping into a 100 million yuan household, and earning enough wealth for a lifetime of worry-free life.

50 million, including the money she saved before, plus the money she earned from this wave of bull market, she smashed into the stock market, and in just one month, the value of these stocks in her hands has fallen to less than 40 million.

Liu Yun had heard about this, but he didn't want to interfere too much, but now that he heard his cousin mention it, his eyes flashed, and he didn't know what he was thinking?

"You don't want to be persuaded. Liu Yueru glanced at him and asked tentatively.

At this moment, she is convinced of Liu Yun's judgment, not to mention that during her MBA studies at Tsinghua University, she also met some business tycoons in the financial circle. Although they did not make it clear in their words, they also vaguely seemed to reveal a meaning, the bull market in the past year was to build momentum for cutting leeks.

Now that everyone is speculating in stocks, it is a national carnival of stock speculation, and the time is obviously ripe.

Liu Yun frowned slightly, hesitated for a while, and then dialed his cousin's phone: "Siyue, what are you busy with?"

"At home. ”

Li Siyue was a little surprised that her cousin suddenly called, and her mother, who was beside her, couldn't help but stretch her neck and asked, "Who?"

For all the strange men who appeared next to this precious daughter, Wang Xuefen was full of vigilance.

Li Siyu said softly: "It's my brother." ”

Wang Xuefen let out an "oh" after hearing this, and began to stare at the computer screen again.

"Siyue. Liu Yun took his mobile phone and glanced at Liu Yueru and said, "The stock market has fallen a lot recently, you know?"

"Yes. Li Siyue silently answered, and quietly glanced at her mother.

She is now on her computer, watching a video of a speech by a stock trading expert, which mentions several stocks he is optimistic about.

Li Siyue suddenly remembered what her cousin had told her not long ago, since these experts are so powerful, why don't you start by yourself and make more money.

"Did your mother lose a lot?" Liu Yun continued to ask.

"Yes. Li Siyue replied.

Liu Yun pondered for a moment and said, "You go and tell my aunt that these stocks in your hand can be taken off as soon as possible, and the losses that have been incurred will be taken as a lesson." ”

Li Siyue asked, "Sell it now?"

Liu Yun continued to reply, "Yes, the sooner the better. It's still worth 40 million now, and maybe it's only worth 20 million or 10 million after a while. ”

After Li Siyue heard this, she was a little incredulous.

"Is it that serious?"

"You have to know that there are two sides to this, and there can be no only good things. The stock market can go up for a year, why can't it go down for another year? It's like gambling money, if you are lucky enough to win once, can you still win forever?"

What my cousin said seemed to be very reasonable, although Li Siyue felt strange in her heart, she couldn't find a suitable reason to refute it for a while.

Li Siyue thought for a while and said, "Brother, can you tell my mother in person? I'm afraid she won't listen to me." ”

Liu Yun shook his head and said, "Siyue, you are an adult, and you are the main source of income in the family, you should take the initiative to fight for more right to speak, instead of blindly following your mother's wishes." What's more, most of the money invested in stocks is earned by yourself. ”

Li Siyue continued to hesitate, her mother's prestige had always been ingrained in her heart.

Liu Yun continued: "I persuaded my aunt once, but it didn't have much effect, you are her daughter, you have to communicate with her more." ”

Li Siyue looked at her mother staring at the computer screen, with that focused look, and she really didn't have confidence in whether she could move her.

On the other end of the phone, Liu Yun had already hung up the phone.

What can be said has been said, and the information that can be hinted at has been pointed out.

For his cousin's family, Liu Yun can help enough.

For example, he made Li Siyue the image ambassador of "Dungeons and Warriors".

Liu Yun understands that whether or not this game invites popular stars to be spokespersons will not affect its popularity in the slightest. He gave this contract to Li Siyue, and also bought his friend Li Hao in college a face.

But he noticed that his aunt still didn't seem to be satisfied, and there was a little more displeasure in his heart.

......

The pace of time quickly crossed November to December, and 2007 has come to an end.

Although Liu Yun offended many people, this could not stop Youyou's soaring progress in the slightest.

This year, the prototype of the game empire has appeared, and Yoyo is almost in a state of leadership.

Yoyo Technology has almost monopolized the computer desktops of netizens, from browsers, antivirus software, computer housekeepers, to input methods, they have built a closed-loop ecological chain.

However, Liu Yun is still wise, and quietly made a mark in his heart: this closed-loop ecological chain can only be applied to the PC side, and it has no effect on the smart machine side in the future mobile Internet era.

The 360 in the previous life is the best example, after the opening of the mobile Internet era, they almost failed, and he can't repeat the mistakes of the past.

Liu Yun re-analyzed the current company structure, five major subsidiaries: Yoyo Games, Yoyo Technology, Yoyo Holiday Network, Yoyo Times, and Yoyo Music.

The first three subsidiaries have maintained strong profits, while the latter two have been in the red.

Liu Yun remembered the agreement with Dong Rongjie at the beginning, so he called him to the office.

"Xiao Dong, I remember that I told you at the beginning that the Youyou era is not in a hurry to make a profit, and I will allow it to lose money for a few years. ”

After Dong Rongjie heard this, he nodded and replied, "Yes, Mr. Liu." The plan we have formulated is to seize the market first, and then slowly figure it out. But...... Next month is 2008. Our original plan was to start making a profit in 2008. ”

He has always believed that with YOYO's voice and the market share of Youyou.com, if Yoyo Times can't make a profit, it will be a slap in the face to him, the CEO.

You can't make money with a monopoly, so how can you make money.

It's just that the boss's words have been put there, and they are not allowed to make a profit, and all the money earned is used to develop the market.

Yoyo has several cash cows, and he really can't look at the income of Yoyo era. But he, the helmsman, is a little aggrieved.

Liu Yun flashed his eyes and smiled: "Three years ago, I promised that Yoyo Times could lose money for three years, and today, three years later, I have changed my mind. ”

"What's the idea?"

"It can continue to lose money for three years, until 2011. ”

Dong Rongjie's eyes widened, and he asked puzzledly: "Mr. Liu, you have to give me a reason, otherwise I am really unwilling." ”

He seemed to be unsatisfied, and continued: "For next year's plan, I have made a rough financial statement, and the income can be greater than the expenditure, so as to make a profit. Although this income is really a drop in the bucket for you. ”

Liu Yun replied: "You listen to me first." I am preparing to make an appropriate adjustment to Yoyo's subsidiary. For example, Yoyo Times and Yoyo Music are combined, and there is a new name called Yoyo Entertainment. ”

After Dong Rongjie heard this, he also muttered to himself: Yoyo entertainment.

Liu Yun said: "Youyou's need to add another heavyweight subsidiary, and I also need to integrate resources. In the newly established Yoyo Entertainment, you are still the CEO. ”

Dong Rongjie understands that his plate and power have increased, which is equivalent to upgrading, but this company will continue to lose money for three years, and it is very likely that it will be the only loss-making subsidiary of Youyou.

When he thought of the ridiculous tone of the general managers of other subsidiaries, his feelings were a little complicated.

However, as a capable manager, he quickly got into the groove.

"Mr. Liu, the newly established Youyou Entertainment will have four products: YOYO Voice, Youyou.com, Youyou Music, and Kugou Music. ”

"Yes, you want to get the most out of these products and have good interactions. ”

Dong Rongjie feels that online music is a bit cumbersome, spending money to buy copyrights, free playback and download, although it occupies an absolute market share, it will inevitably continue to lose money. Therefore, it is foreseeable that Yoyo Entertainment will not be profitable in the next three years after the merger.

He silently added in his heart: "Maybe it will take longer." ”

Liu Yun's fingers tapped lightly on the tabletop, and he smacked his lips and said, "I still have an idea, I don't know if it's suitable or not, do you want to give a suggestion." ”

Dong Rongjie's eyebrows trembled slightly, with an expression of disbelief.

The sun really came out in the west. Mr. Liu, who has always liked dictatorship and dictatorship, took the initiative to ask his subordinates for their opinions.

"I want to do videos and incorporate them into Yoyo Entertainment, but I don't know if it's feasible. ”

Dong Rongjie's eyes widened, he touched his chin a little helplessly, and said with a wry smile: "Mr. Liu, if you really engage in videos, it will be impossible for Yoyo Entertainment to make a profit in the next ten years." ”

Video, that's a money-burning thing, especially the broadband fee, is calculated in the hundreds of millions.

In fact, Liu Yun is also hesitating, the concept of network copyright is still very vague, and the movies, television, and animation on many video websites are almost all pirated, and there is no need to spend money at the root, but in a few years, with the gradual severity of the crackdown on piracy, as well as the regularization and legalization of network copyright. If a video website wants to get the right to play, it must keep throwing money to buy the copyright.

In the video website market in the previous life, it was Youku, Tencent Video, and iQiyi, and the financier behind them was the famous BAT.

In order to grab users and attract netizens to click.

These video sites not only go to the copyright of hit dramas, but also shoot TV series themselves, and also plan various variety shows. These investments, one after another, are all real money.

I remember the quarterly financial statements of these three video sites, and the amount of losses is measured in billions, which is simply a gold-swallowing monster.

The rising income of those artists is probably inseparable from BAT's crazy money-burning strategy.

Dong Rongjie crossed his fingers and analyzed, and said: "Mr. Liu, there are many video websites on the market today, PPS, Youku, and Tudou. Let's do video sites again, it's too crowded!"

Liu Yun closed his eyes and thought for a while, and said, "What if we don't make our own videos, but buy one?"

Dong Rongjie asked, "Which one?"

Liu Yun replied: "Youku!"

As he spoke, the figure of the old horse flashed in his mind, and he said secretly: Dig into your corner again.

Youku and Tudou, of course, he chooses the former with more potential and room for appreciation.

Dong Rongjie was a little speechless and replied: "Mr. Liu, if you really buy Youku, you will have to keep throwing money at it in the future." Can you guarantee that Yoyo's games will continue to be so popular?"

Liu Yun replied with a smile: "Why do we have to pay for it ourselves?"

Dong Rongjie somewhat understood what the boss meant, and asked, "Split it out first, and then IPO to raise funds?"

Liu Yun nodded and said, "I have a general idea of the layout of Yoyo Entertainment, but it's not very clear. But the first choice, I need to let Yoyo Entertainment be separated from Yoyo Group, and after several rounds of financing, it can go public in the United States at the right time, and the money spent on the acquisition of Youku can be earned back through financing and listing. ”

Dong Rongjie understood that the boss planned to make shareholders pay for the acquisition by issuing an IPO.

The advantage of this is that it can reduce the capital injection into Yoyo Entertainment in the future, and the disadvantage is that Yoyo's shares will be continuously diluted.

Liu Yun's principle has two points, 1. Just keep the right to operate Yoyo Entertainment, and the NASDAQ stock market in the United States recognizes the AB share system, which is exactly in line with his mind;2. This trick is exactly what Baidu learned in the previous life, and Liu Yun learned it in a way by splitting iQiyi to push up his net profit.

"Tencent has a stake in Yoyo Times, while Baidu has a stake in Yoyo Music, so this opportunity is just the right time to integrate and tie the two companies together. ”

Liu Yun smiled indifferently, but a thought flashed in Dong Rongjie's heart: the boss must be playing with a bad idea.